Looking to increase your Ads performance? Check out these strategies for a higher return on your paid traffic
Whether it’s investing in social media platforms or Google, the primary objective of a paid traffic manager is to get the best possible results from Ads.
Regardless of the sales funnel stage Ads target, the general aim is to reach an audience, boost conversions (with the highest quality), and review campaign settings for optimized results.
That involves a long process from activating an account to the first returns a campaign yields. That process can bring on a bit of anxiety for clients or company decision-makers.
So, we’ve put together this article with 7 essential tips for improved Ad performance, both quantitatively and qualitatively. Shall we dive in?
What can you do to boost Ads performance? Here are 7 tips
From understanding your persona to in-depth monitoring of campaign metrics, here are 7 tips to help you measure your Ads results and plan more efficient strategies.
1. Understand your persona’s behavior
First off, let’s talk about personas and how they influence campaigns. Because Ads are developed to attract the persona and offer solutions that will increase their chances of becoming future customers, right?
So the first step to getting better Ads results is understanding your persona’s needs, challenges, and behavior. For example, is your audience active on the channels you invest in to reach them? What is the pace of their purchase journey?
Finally, evaluating your creatives and whether they’re delivering the right solutions to the intended audience is crucial. That helps you gauge whether any tweaking is needed to clarify the message.
2. Adapt your strategies to the funnel stages
As fundamental as funnel bottom ads are to closing sales, it’s worth remembering they shouldn’t compose paid traffic strategies alone.
Work towards a structure that contemplates each Inbound stage, from guiding your audience to articles on a site (for example), to converting content into rich materials, free tools, and other “bait”. That opens the door to educating your audience and converting users into future customers.
Most times, people don’t realize they have a problem that needs solving until an ad addresses it. So it’s crucial to be present here and help them from the initial discovery to making a purchasing decision.
3. Create objective ads that offer tangible solutions
In fact, to get people interested in what you have to offer (whether they are in the top, middle, or bottom of the funnel), your creatives need to be objective and deliver tangible solutions to problems or challenges.
The more sincerely and clearly you communicate through your copy, the easier it is to prevent rejection from your visitors and draw high-quality conversions.
4. Set efficient CTAs
Calls-to-action (CTAs) are an integral part of any ad because they compel users to take action based on your goals. That might be reading an article, downloading an ebook, requesting a demo, or making a purchase.
Like creative copies, CTAs must be objective and in line with your offer. It makes all the difference in your Ads performance.
5. Run A/B tests with your ads
One of the most strategic ways of improving the return on Ads is running the widely known A/B test. That’s testing through two similar pieces of content, between which there is only one difference, to analyze which leads to better results.
That can be the copy, CTA, audience, variety of colors, or anything else that might impact conversions. You can use this method to establish the most efficient formats and versions for content to draw your audiences.
6. Use the platform’s resources for segmentation
Speaking of audiences, Ads platforms generally have targeting features that help ads reach the right people. These can be through the interest shown through their activity on the channel or their demographic and geographic profiles.
For example, in Facebook Ads, you can use lookalikes to reach audiences with similar characteristics to your target group. In LinkedIn Ads, you can segment audiences meticulously into occupation, line of work, and other professional info.
Using these platforms alongside Google Ads helps you work on remarketing strategies to keep your brand available to users who access content on your website.
7. Monitor results closely
And finally, let’s not forget about tracking Ads results. It’s a fundamental step in achieving success through your paid campaigns. Without that, there’s no way you can gauge what works and decide what to optimize, is there?
Frequently monitoring key metrics for each channel should be an integral part of any traffic manager’s daily work routine. And the more in-depth the analysis, the easier it is to understand what needs improving.
If you’re looking for a more efficient means of generating paid media reports and buying more time to work on strategy, count on Reportei!
You can integrate our tool with different channels (like Google, Facebook, Twitter, LinkedIn, TikTok, and Pinterest) and capture key data in a matter of seconds.
Then you can focus on what really matters: an in-depth analysis of Ad results, campaign optimization, and reporting metric results to clients or project decision-makers.
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