Add video analysis to present results to clients without meetings
This is a very interesting tip we received from some of our clients and it helps to optimize meeting time especially during this quarantine period by adding video analysis to the report to explain the main results more conveniently.
We know that many users of Reportei are used to generating reports and scheduling face-to-face meetings with their decision-makers to discuss data and next steps of the project.
However, with the onset of the Covid-19 pandemic, the scenarios changed, and these meetings were moved online or, in some cases, ceased to exist at the same frequency.
So that you can continue presenting results in a personalized to your client, we bring you this tip of adding small video analyses to your report.
It is quite simple to apply and will certainly generate more confidence for decision-makers who are used to and miss this close contact.
Additionally, it is also a good suggestion for those who are used to sending reports directly for the client to read and want to surprise them or explain a specific result more easily.
Below you can see how to add video analysis and a tip on how to record it. Check it out.
How to add video analysis to my report
In all Reportei reports, you have the option to create open analyses with your interpretation of the metrics automatically collected by the platform.
Many users choose to fill this field at the end of each social media report with texts highlighting the main events.
However, in addition to this option, it is also possible to attach images or videos that complement this information.
In the case of videos, they can be added either from your files or through a YouTube link even if it is not public.
A good option for recording your analysis is to use the tool Loom.
This free extension for Google Chrome allows you to record your computer screen while explaining the most important metrics to your client. You can also appear in the video or choose to focus only on screen sharing.
Timeline another way to get closer to clients during this period
But the features of Reportei that allow closer proximity to clients during this period don’t stop at open analyses.
The Marketing Timeline launched by us in 2018 also assists the decision-maker in staying constantly informed about the progress of the project and its results.
Through this tool, you can create a history of your campaigns so that your clients can follow the evolution of marketing strategies in chronological order and see far beyond the metrics.
To gather this information, it is possible to use textual records or attach images, videos, documents and reports refer to all actions performed in each period.
Furthermore, as we show in this article, the Timeline also aids in internal communication of your agency. After all, it centralizes all the project’s events and helps tell its story to everyone involved.
See how easy it is to keep a closer contact with clients and optimize the time of remote meetings.
Now that you’ve checked out the tips on video analysis and Timeline how about testing them on Reportei Log in to your account or sign up on our website.
