This post is for those who promised to read more books this year. If you haven’t set that goal, this post is also for you. After all, knowledge is never too much. So, check out some book recommendations that every social media manager should read.
1. Culture of Participation
Written by Clay Shirky, Culture of Participation is a book that shows how powerful media can be and their potential to change our society’s behavior.
Clay’s book is full of concepts and deep reflections, such as the section where the author discusses cognitive surplus, which is the sum of energy, time, and talents of people who once lived in isolation but together can achieve great social transformations.
If you enjoy studying theories, behavior, and reflections on media, you will certainly relate to this book.
2. Marketing 4.0
This is another book by Philip Kotler, considered the father of Modern Marketing. In Marketing 4.0, Kotler reflects on the change in consumer behavior and how this transformation is challenging for brands, which must focus on generating new and personalized stimuli for their audience.
If you need a practical guide to teach you how to turn potential customers into lovers of your brand, the book Marketing 4.0 will be very useful.
3. Being Digital
Although it is a work over 20 years old, Nicholas Negroponte’s book is a good choice if you are interested in knowing how scholars viewed technological advancement. Throughout his book, Negroponte made various predictions involving technology, interface, and the impact of the digital era on society’s behavior.
I bet you’re curious to know if the author was right or wrong in his predictions.
4. A/B Testing: The most powerful way to turn clicks into customers
A/B testing is a design testing method that divides traffic into two groups, where one group sees version A of a page, and the other sees version B. Then, you need to check which page performed better.
In the book A/B Testing The most powerful way to turn clicks into customers by Dan Siroker and Pete Koomen, you’ll get to know the A/B testing methodology better, along with some interesting success stories from Netflix, ABC, and Barack Obama.
5. Social Media ROI Managing and Measuring Social Media Efforts in Your Organization
This book by Olivier Blanchard offers practical solutions for managing social media crises, as well as providing many tips on strategies and planning. It’s a great read if you aim to attract more followers to your media, create effective plans, achieve good integrated communication, and, of course, measure the success of your strategies.
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