Check out the list of the best free digital marketing courses and expand your knowledge in the field
In this post, we have listed 21 digital marketing courses to boost your career But wait, the best part is that they are all FREE and most of them offer a certificate of completion.
A digital marketing professional should be a dynamic figure regardless of the stage of their career. From initial jobs as an intern or freelancer, it’s important to understand a bit of everything, as there are various terms, applications, and strategies that make up the digital marketing universe.
This new way of attracting business is constantly evolving, but in the daily routine of those who practice it, there might not be enough time to learn new topics or update already acquired knowledge. There are numerous digital marketing courses that can be a practical solution for those who want to boost their resume even with a busy schedule.
Some online courses are already established in the market, like those from Rock Content and HubSpot. Depending on the city or company where you are job hunting, certain certifications are already prerequisites for application. Therefore, it’s always good to ensure this advantage over your competitors.
Check out our entire list and enjoy a really cool tip at the end of your reading.
Introductory and Free Digital Marketing Courses
You might be reading this post without necessarily being a professional in the field. No problem. Start here if you want to know the main terms and the most important stages of a digital marketing strategy.
Results Analysis
If you’ve been following us here, you know that Reportei is a tool that simplifies the issuance of reports and results analysis. But as eternal learners that we are, we always dream of going further by sharing some of our knowledge in digital marketing as well.inbound marketing and in project management.
From this dream was born Reportei Academy our course platform. Among our courses, we have the Certifiquei a course with two certifications in data analysis that will help you dive into the Data Driven culture.
1. Data Driven Analyst 1 – Certification in Digital Marketing Metrics Analysis
The Data Driven Analyst 1 is a course focused on digital marketing metrics and the fundamentals surrounding them. Its main goal is to help students understand what the data predicts for the future with guidelines that aid them to increasingly guide themselves by this foundation.
In total, there are 6 modules that cover topics such as
- importance of metrics analysis
- measurement of metrics
- plan alignment and execution
- Data Driven behavior
- indicators that are truly relevant for decision-making and much more.
In other words, it is a guide for you to extract the best information from the data and understand how they can truly contribute to your strategies or those of your clients.
2. Data Driven Analyst 2 – Certification in Report and Dashboard Interpretation and Presentation
In the Data Driven Analyst 2 course, you obtain your certification in report and dashboard interpretation and presentation. It is aimed at those who are familiar with the metrics but still have difficulty interpreting them for the client.
Therefore, its aim is to enable better use of the data and help students transform meetings into moments that benefit business development.
The course can also be taken by agency owners and managers since the data can also be leveraged to generate improvements within the company itself.
With 8 modules and 3 additional materials, this certification covers
- alignment of expectations with client decision-makers
- challenges present in report presentation
- how to use metrics to help the project evolve
- reports and internal agency management, among others
3. Social Media Management EDialog
The course has a 4-hour duration and is free for a limited time. The training was conducted by the agency EDialog, one of the leading digital marketing specialists in the country. Among the modules, highlights include How to Create Ads on Various Social Networks, Content Creation, and Results Analysis.
Duration 4 hours 5 modules Registration click here.
4. Inbound Marketing RD Station
A free guide from RD Station that shows what Inbound Marketing is for, what the 5 functions of Inbound Marketing are, how they contribute to increased results, and how to start applying the strategy in your business.
Duration eBook Download for free here.
5. Inbound HubSpot
One of the pioneering companies in inbound abroad, HubSpot also offers an introductory course. The only disadvantage is for those who are not proficient in English, as the course no longer has Portuguese subtitled versions.
Duration 3 hours 5 lessons Registration click here.
6. Introduction to Marketing for Entrepreneurs Endeavor
Another option for beginners in the area, but aimed at entrepreneurs. Here you will learn how to position your brand or company, create different types of advertising, attract clients, and close more sales. It does not offer certification.
Duration 45 hours 5 lessons Registration click here.
7. Digital Marketing and Social Networks
The Digital Marketing and Social Networks course addresses the importance of monitoring results through metrics and teaches the steps of the methodology.
What you will learn
- Fundamentals of Digital Marketing and social networks
- Basic techniques of SEO, automation, and audience segmentation
- Creation of relevant content and sponsored ads
- Budgeting and campaign analysis
Duration 7 hours Registration click here.
8. Social Media Management Meta
A course from Meta focused on content creation and management. Learn to create effective posts and build a presence on social networks.
Duration 13 hours Registration click here.
Social Networks and Ads
Social networks offer reach and visibility whether paid or not. Anyone working in marketing will, at some point, have contact with social networks, so it’s interesting to at least know their basic concepts. We’ve selected options from introductory to more advanced courses.
9. Fundamentals of Digital Marketing
Why not study with one of the biggest tech companies? In this free Google course, you learn the basics of each network, which ones you should choose for your project, and how to register.
Language English Duration 40 hours Registration click here.
10. Social Networks and Engagement Strategies Senac
Learn about content creation on different social networks, the influence of algorithms, and how to increase visibility
Duration 8 hours Registration click here.
11. Introduction to Facebook Ads HubSpot
A very quick certification that will teach you how to optimize ads on Facebook Ads delineate your audience correctly and measure your return on investment. In English
Duration 15 hours 3 classes Registration click here.
12. Uncomplicated Digital Marketing for Social Networks Senac
Study at your own pace and learn how to maximize your impact on social networks. Discover content and engagement strategies, and learn the main Marketing and brand building fundamentals.
Duration 16 hours Registration click here.
13. Google Analytics for Beginners and Small Businesses Google
This course is offered for free by Google itself. Learn from the first steps, like creating an account, personalizing the Analytics layout, to analyzing your first campaigns. Click here to start
14. Google Advanced Data Analytics Professional Certificate
6 months to complete the most advanced Google Analytics course offered by the company itself
Explore the roles of data professionals within an organization, create data visualizations and apply statistical methods to investigate data, build regression and machine learning models, and communicate data analysis conclusions to stakeholders.
Language English Duration 10 hours/week Registration click here.
Are you enjoying the recommended digital marketing courses? Do you work as a social media?
SEO
SEO, Search Engine Optimization, in Portuguese refers to search engine optimization, is one of the pillars of inbound marketing. If you produce content, it should be optimized during or after production to reach more people in a targeted manner.
15. SEO and Content Marketing Santander
In this course from Santander in collaboration with ISDI, you learn to master the fundamentals of search engine optimization and the creation of valuable content to attract your audience.
Duration 6 hours Registration click here.
16. Basic SEO Prime Courses
More suited for developers and web designers, this SEO course teaches you how to select a niche and its keywords, obtain a domain and hosting, set up WordPress, configure backlinks, and perform on-page SEO.
Duration 20 hours Registration click here.
17. SEO Toolkit Crash Course SemRush
SEMrush is an award-winning software that includes site traffic information, keyword research, and other SEO-related data. It is widely used in agencies, and you may need to learn how to work with it someday. In English.
Duration 57 minutes Registration click here.
Also read 10 infallible SEO techniques to rank on Google and YouTube
Content Production
In inbound, we can say that everything starts with content It is through it that the visitor will get to know your company and your product as well. Learn with these courses how to create appealing content that works for each type of client at different buying stages.
18. Essential Growth Marketing from Basic to Advanced Conversion
A structured course from basic to advanced for agencies and marketing professionals who want to master data, acquisition, and scaling, significantly expanding their repertoire with applicable frameworks and methodologies tested in the Brazilian market.
Learn marketing fundamentals applied to Growth, Artificial Intelligence, Automation, SEO, and much more.
Registration click here.
19. Email Marketing HubSpot
Email is one of the digital marketing channels that offers the best return on investment. Learn everything about email marketing with this advanced HubSpot certification, and take the opportunity to practice your listening. Course 100% in English.
Duration 35 hours 9 classes Registration click here.
20. Content Marketing Unova
Unova’s free Content Marketing course offers practical and theoretical knowledge about content strategies to generate results. Learn about.
- The Era of Digital Natives
- What is Marketing Content
- Value-added content marketing
- Content vision as a pioneering tool for the future
- Content Code
- The six elements of the Content Code
- Why start a business blog
- What is a content strategy
- Strategic Narratives: The Hugo Boss Case
Duration 30 hours Registration click here.
21. Marketing Automation Fundamentals Santander
Another course from Santander in collaboration with ISDI, this time about the fundamentals of Digital Marketing Automation. This course will prepare you with the essential tools and skills to create and execute highly effective email marketing campaigns, helping you achieve your business goals.
Duration 7 hours Registration click here.
Primer App
After this list of 21 digital marketing courses as promised, here is our tip. Google Primer is an app that can help you solidify the valuable knowledge you will acquire with all this variety of online courses.
Just install it on your smartphone, and you’re set. The app presents cards with quick lessons and questions for you to interact with—a light and dynamic way to study a bit more during your downtime.
In addition to digital marketing and content themes, the app also offers lessons on agency or small business management, sales, branding, social media, UX, Analytics. Discover all the specializations in this link Download available for Android and iOS.
Other ways to learn Digital Marketing
Taking a free online digital marketing course with a certificate is very important. But it’s not the only way to develop as a professional.
After all, digital marketing is an area of constant evolution and updating. Therefore, it’s crucial for professionals in the field to always be refining their skills and seeking new knowledge to stay competitive in the market.
Besides the online courses mentioned in the text, there are other ways to update and refine skills in digital marketing, such as the Reportei channel on YouTube which is always providing content on metrics, analysis, and updates about the world of Digital Marketing.
Furthermore, it’s essential to always be aware of new technologies and tools emerging in the market because they can be used as a competitive advantage for developing efficient digital marketing strategies.
For example, the use of artificial intelligence and marketing automation is becoming increasingly common in the field, and it’s essential to stay updated on these technologies to leverage them to the fullest.
