Learn how to schedule a post on LinkedIn practically using the computer app or an external tool
If you want to maintain a constant presence on your company page or profile but don’t always have time to post manually, learning how to schedule a post on LinkedIn can be a game-changer in your routine.
After all, with this feature, you can plan your content in advance, choose the best times, and ensure that your strategy stays strong even on the busiest days.
Therefore, in this article, we will show you step by step how to schedule posts directly through the platform, as well as introduce an alternative for those seeking even more convenience, Reportei Flux, a tool that centralizes all social networks in a single visual calendar. Check it out!
Why schedule a post on LinkedIn
But before presenting the tutorial, it’s worth understanding why scheduling posts is so important, especially in a professional network like LinkedIn.
To start, scheduling your posts means having control over your strategy.
That is, instead of relying on the inspiration of the day or racing against the clock to post, you start following a structured plan with defined themes and strategic timings.
With that in mind, this organization brings a series of benefits such as:
- More consistency since the algorithm values profiles and pages that maintain a regular frequency. Thus, by scheduling, you avoid gaps in the calendar and keep your brand always present in the feed
- Better utilization of peak hours Even if you are offline, your content can be published at times when your audience interacts the most
- Time saving for analyzing results, interacting in comments, and creating new content;
- Planning of campaigns and events more efficiently, which helps visualize everything in the calendar and ensure that nothing is forgotten
- Less rework By preparing posts in advance, it is possible to review texts, adjust creatives, and align approvals before publishing
In summary, scheduling posts on LinkedIn is a simple way to gain consistency, save time, and build a more solid professional presence.
Step-by-step to schedule a post on LinkedIn
Now that you know the importance of scheduling posts on social media, it’s time to check out the tutorial to carry out this task.
LinkedIn itself offers a native scheduling function that greatly facilitates the lives of those who want to plan their content without relying on external tools.
With that, the process is quick and intuitive. See how it works step-by-step on the desktop.
- On your homepage or on the company page if you are the page administrator click on Start a post This will open the window to develop your post
- Type the text and select the media you want to use to complement your content, such as images, videos, or documents
- Then click on the clock icon in the lower right corner of the window to open the scheduling option
- Choose the date and time for the post to be published. According to the network, it is possible to schedule publications with at least 10 minutes in advance and up to 3 months ahead
- Click Next and then on Schedule to confirm. Done. Your post will appear as scheduled with the defined date and time
It is also worth remembering that LinkedIn uses your device’s time zone, so it is important to ensure it is correctly adjusted before completing the scheduling.
How to schedule a post on LinkedIn using the app
If you prefer to use the mobile, the process is practically the same, what changes is only the interface. Therefore, you should
- Open the LinkedIn app and tap on Post in the navigation bar
- In the Share post window, write the content and select the media
- Tap on the clock icon located in the upper right corner and select the desired date and time
- Tap on Next and then on Schedule to confirm
Additionally, it’s essential to highlight that both the app and the desktop version allow managing scheduled posts.
That is, you can view, edit, reschedule, or even delete posts before they go live. Just access the scheduled posts section and choose the desired option.
External tool to schedule posts: meet Reportei Flux
Although LinkedIn’s native feature is very useful, those managing multiple profiles, whether of brands, clients, or different social networks, often need a more complete solution.
That’s where Reportei Flux a tool designed to make the process of scheduling and approving content much more agile and visual.
With it, you can plan posts on multiple platforms simultaneously, centralize approvals, and visualize everything in an interactive calendar. Among the main advantages are:
- Centralization with all your channels like LinkedIn, Instagram, Facebook YouTube TikTok, and more present in one place
- Fast and smart scheduling to schedule the same content for different networks in a few clicks, saving hours in the week
- Intuitive calendar that allows viewing posts by day, week, or month, dragging and dropping publications, and easily seeing what is approved, scheduled, or published
- Batch approvals to send multiple posts at once for client or colleague validation, avoiding information getting lost through email or WhatsApp
In other words, Flux turns scheduling into a real control panel for your content marketing and makes the team’s routine much more productive.
Read also Overview on LinkedIn: what it is, what it’s for, tips for how to do it, and examples
How to schedule a post on LinkedIn with Flux
Using Flux is just as simple as using LinkedIn itself. The difference is that you gain much more agility!
See how it works in practice:
- To start access or create your account on Reportei Flux;
- Connect the profiles you want to manage, such as LinkedIn, Instagram, Facebook Threads among others
- Click on Add new post to start creating your content
- Select LinkedIn as the main channel, and if you want, add other networks for simultaneous posts
- Insert the content add image, video, and write the caption. If posting on multiple networks, customize the text and format for each one
- Send for approval if you need validation from the client or team. Once everything is approved schedule the post directly in the calendar
- Finally, monitor the status of the posts. The panel shows what is approved, scheduled, or already published, making routine control easier
And the best part, you can test Flux for free for 7 days and feel the difference in your team’s organization and productivity. Take advantage now!
Tips to optimize engagement on LinkedIn
Without a doubt, scheduling posts on LinkedIn is just one of the relevant steps to achieve consistent results.
In addition, it is also essential to optimize the content so that it engages the audience. Therefore, we have selected practical tips below to assist in this process:
- Start with an impactful sentence the beginning of the post is what determines if the reader will stop or keep scrolling the feed
- Use short paragraphs and lists since reading on LinkedIn is dynamic, short blocks, visual breaks, and lists facilitate reading and help capture attention
- Include visual elements images, videos, and PDFs in carousel format tend to generate more interactions
- Create clear CTAs to encourage the audience to comment, like, or share the post
- Interact in the comments responding early and with quality signals relevance to the algorithm and encourages new interactions
- Analyze results monitor which formats and times work best and use that to adjust your strategy
For all these reasons, we can see that posting regularly is essential, but it is the combination of the above factors that transforms your content calendar into real results.
Rely on Reportei for your LinkedIn analyses
As mentioned above, after scheduling and publishing your content, it’s time to understand how they performed. And Reportei is the ideal partner for this stage
After all, with our LinkedIn reports and dashboards you can view engagement metrics, follower growth, post performance, and other essential data, all in a format easy to interpret and share with your team or client.
Thus, in addition to planning and scheduling, you also have a complete view of what’s working and where you can improve. Enjoy a free three-day trial.
FAQ: frequently asked questions about scheduling posts on LinkedIn
To conclude, we gathered some of the questions that tend to arise among those starting to schedule posts on LinkedIn. Check it out!
Yes. LinkedIn allows you to schedule multiple posts, respecting the limit of up to three months in advance
Yes. Before the publishing date, you can view, edit, or delete the scheduling both on the desktop and the app
It works for both, but pages have small differences in the interface and permissions since an administrator is needed to schedule and manage posts
No. What truly influences performance is the quality of the content, the format, and the interaction with the audience
It depends on your audience. Therefore, try different times and analyze the results to identify the periods with the highest engagement
