Reportei's Blog
Find the best articles on productivity and data intelligence for digital marketing professionals.
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Isabel Souza
Graduated in Journalism from the Federal University of Juiz de Fora (UFJF), Isabel Senna has been working in the digital market since 2016 and, since 2018, has been responsible for content production for the Reportei blog.
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Isabel Souza
- Analytics, Facebook, Instagram, LinkedIn, Social Media, YouTube
What are vanity metrics? Know what they represent for your strategy and how to use them to generate value for your customer.
Isabel Souza
Isabel Souza
- Instagram, reportei, Social Media
Although it has gone through quite a few changes, Instagram is still very relevant and strategic for raising brand awareness among your followers, driving them to engage with you, and, consequently, begin promoting your product or service. But what do you do when you notice that you’ve begun losing your Instagram followers quickly?
Isabel Souza
Choose a Topic
- Instagram, reportei
Switching to a business profile will give you access to metrics for your account. You can also add buttons to your profile for several actions to make it easier for your clients to contact you. You’ll also be allowed to run ads on your account!
Isabel Souza
- Analytics, reportei, Reporting, Social Media
Presenting underperforming digital marketing reports is an unpleasant yet necessary task.
Isabel Souza
- Tools
The daily routine of a Social Media manager includes constantly searching for tools to for optimizing his or her work and keeping up to date with the latest trends of the business world.
Isabel Souza
- Analytics, Facebook, reportei, Reporting, Social Media
Check out these five tips for creating and saving a customized report on Reportei.
Isabel Souza
- Analytics, Google
Google has focused even more of its efforts on the analytics tool, and they’ve been putting together a new version since 2019 - Google Analytics 4.
Isabel Souza
- Ads, Analytics
Here’s how A/B testing can improve your results on different channels
Isabel Souza