In search of new social networks for 2025 Learn which are the most promising trends for the year and which ones are worth investing in
Investing in new social networks in 2025 is essential for brands betting on the digital medium to grow and engage with the audience.
Therefore, amidst the accelerated transformations we are experiencing, marketers and content creators need to stay alert to channels that offer space for creative and high-engagement strategies, whether they are already established or emerging platforms.
But if you still don’t know where to start updating yourself, don’t worry. Next, you’ll learn about the main trends for 2025 and discover how they can boost your business. Follow along!
New social networks and trends for you to bet on in 2025
The world of social networks is dynamic and constantly evolving. In 2025, this will be no different.
After all, major platforms, even those that are already established, continue to offer numerous opportunities to engage the audience, especially when it comes to authentic and relevant content.
Additionally, the emergence of new forms of interaction driven by technologies like augmented reality, virtual reality, and artificial intelligence promises to significantly impact how people interact in the digital environment.
With that in mind, we list below some of the networks that have everything to continue trending or gain even more strength this year. Let’s go!
1. TikTok
TikTok remains a reference when we talk about short videos and viral content.
Since its launch, the platform has amassed an impressive user base, largely composed of young people seeking fast, dynamic, and creative entertainment.
However, over time, TikTok’s audience has been diversifying and encompassing broader age groups, which increases the reach possibilities for brands and content creators looking for new social networks to invest in 2025.
Among its benefits are:
- High viral potential well-produced videos with suitable soundtracks have a high chance of reaching millions of views within days
- Authentic engagement the TikTok values genuine content where the creator’s spontaneity and creativity are rewarded by the algorithm
- Versatile format besides dances and challenges, there is space for wellness tips, beauty tutorials, gastronomy, humor, and of course, brand communication, as long as everything is presented creatively
2. Pinterest
If TikTok dominates the short video scene, Pinterest reigns when it comes to visual inspiration.
However, even though it is a well-established social network, many brands still don’t take full advantage of the potential it offers
Furthermore, it’s worth noting that Pinterest has become increasingly efficient at directing traffic to websites and online stores as users are often looking for ideas to put into practice. This is because it offers:
- Focus on discoveries the platform acts as a large catalog of inspirations where people can search for trends in fashion, design, gastronomy, and much more
- Qualified traffic by saving Pins and creating thematic boards, the user is generally more prepared to take action, whether purchasing a product or hiring a service
- Ease of segmentation the Pinterest Ads offers tools that allow for precise audience segmentation, reaching users with specific interests
In other words, in 2025, this network promises to further expand its social commerce functionalities, facilitating direct purchases on the platform.
3. Twitch
Twitch gained notoriety as the main gaming streaming platform. However, it is no longer limited to gamers; nowadays, we find live broadcasts of music, art, culinary, sports, and various other fields.
The differentiator is the building of an engaged and loyal community that actively participates in broadcasts through chat and other interactive features. In other words, it’s a great choice of a new social network for those who want to have:
- Loyal community as Twitch users are active and usually follow their favorite streamers consistently, which generates a high level of engagement
- Variety of content although the initial focus was on the gamer audience, the platform is expanding into other segments
- Clear monetization Twitch offers creators various ways to monetize their broadcasts, including subs, donations, and partnerships with brands
For 2025, the trend is for Twitch to consolidate itself for brands that want to take advantage of this space to connect with the audience, whether by sponsoring streamers or producing their own live content
4. Threads
After the interruption of Twitter in Brazil in 2024, the Threads experienced good growth. Developed as a platform for quick and segmented conversations, the social network found its audience precisely among those who missed a channel focused on real-time debates.
In other words, the format of short and easily interactive posts, combined with the possibility of creating more elaborate discussion threads, makes the platform an attractive space for companies and influencers seeking closeness with the audience.
Among its advantages, we highlight:
- In-depth discussions although it values short posts, Threads allows the chaining of several posts, promoting more extensive dialogues without losing agility
- Thematic communities users can create or participate in specific communities, increasing the chances of finding people interested in the same topics
- Content adaptability photos, videos, and GIFs are also supported, expanding the range of formats to engage the audience
5. Bluesky
Another social network that strengthened in the vacuum left by Twitter in 2024 was Bluesky.
Initially, the platform emerged with the proposal of being a more decentralized alternative focused on freedom of expression
Over time, it structured itself and attracted users who value an open but organized environment to share thoughts, news, and discussions
- Unique proposition the idea of decentralization caught the attention of users, especially at a time when the exit of Twitter sparked debates about content control
- Fluid communication with a simple and intuitive design, Bluesky allows the audience to quickly interact with posts, contributing to community formation
- Text and multimedia messages like other competing networks, it enables the publication of videos, images, and links, expanding the forms of expression
In 2025, it is possible that Bluesky will consolidate its presence in the Brazilian market, especially among those seeking greater editorial freedom and decentralization.
For brands, this means the chance to explore a curious and receptive audience for new digital experiences.
6. Other trends related to new social networks in 2025
In addition to platforms that have already gained relevance or strengthened recently, there are other trends that may shape the social media landscape in 2025.
With the rapid advancement of technologies like augmented reality AR, virtual reality VR, and artificial intelligence AI, new possibilities for interaction and content creation are emerging all the time. Below, we highlight a few that deserve your attention.
1. Augmented reality platforms
With the increased availability of AR glasses and apps, networks focused on immersive experiences are emerging, where virtual objects can be viewed and shared in the real world.
Moreover, these platforms offer opportunities for brands wishing to promote products and services in an innovative way, allowing users to interact with 3D models, virtually try on clothes and accessories, among other possibilities.
2. New decentralized social networks
Decentralization is a concept that is gaining strength in the digital era. With this, the idea is to create platforms where control is not concentrated in a single company or server but distributed among multiple users.
This promotes greater autonomy while encouraging alternative business models like cryptocurrencies and tokens.
For marketing professionals, these networks can become vital for reaching audiences that value privacy and freedom of expression.
3. Niche community platforms
Alongside the big networks, smaller platforms focused on specific interests are emerging. Whether for fans of a particular film franchise, enthusiasts of a musical style, or digital art collectors, niche communities tend to grow.
Moreover, these new social networks often offer high engagement rates as they bring together people truly passionate about a theme.
For brands, this scenario offers an excellent opportunity to interact with potential consumers in a much more segmented environment.
4. Social commerce platforms
Social commerce is already a reality on platforms like Instagram Shopping and the trend is for this to expand even more powerfully in 2025.
After all, features that allow purchases within the platform itself make the consumer experience more fluid, and social recommendation through influencers or friends contributes to the purchase decision.
In other words, new social networks that facilitate this type of transaction could be the next step for brands wanting to speed up the sales funnel and turn followers into customers.
In summary, the future of social networks involves technological innovations and strategies centered on building communities, authentic interactions, and immersive experiences.
For marketing professionals, this means a great opportunity to explore new ways to engage the audience, create relevant content, and establish valuable relationships with increasingly connected and demanding consumers.
