If well applied, content curation can generate more value for your brand. See how to take advantage of its benefits.
In an era where information is gaining increasing importance for consumers, many brands have opted not only to produce original content but also to replicate third-party content on their social media.
However, for this path not to become a trap for the company, it is necessary to value the quality of what will be replicated and its sources. For this, it is important to do content curation.
In this article, we tell you what content curation is, its advantages, and tips on how to successfully apply this strategy. Let’s go!
What is content curation?
Content curation is a strategy of great value for brands that work with content marketing and wish to strengthen relationships with their audiences through quality information.
This is because it allows you to complement the production of original content with data disclosed by third parties, but always valuing reliable sources and what is truly interesting for your audience.
In other words, it is a process of researching and selecting the most relevant materials that are available on the internet for replication in your media, such as social networks and email marketing.
Content curation takes into account various formats such as text, video, infographics, audio, among others.
In this way, there is a lot of freedom to deliver this information to your audience, as long as it is truly relevant to their needs and proper credit is given to the sources used.
Advantages of doing content curation for social media
With a good content curation strategy for social media, it is possible to obtain several advantages. Here are the main ones:
- maintain the frequency of publications on social networks always valuing quality, of course, without needing to increase the production of original posts.
- recommend third-party content that is truly useful for followers, which increases trust in your brand and makes it a reference in your segment.
- develop the relationship with the audience, since by delivering relevant and quality content, you will encourage the following of your pages and email campaigns.
How to do content curation: see 3 tips
But to succeed in your content curation strategy, it is not enough to just research the information and distribute it on social media. Therefore, we have separated three essential tips to help you in this process.
1. Research thoroughly
The first moment of content curation requires research and monitoring of the main information available on the internet about your area of operation.
Stay informed about what are the main news portals and channels that may interest your audience. But remember, they must be reliable sources because your company’s credibility also depends on it.
Finally, take advantage of some tools that assist in the content curation process. Social networks themselves offer resources that help in this regard, such as Instagram Guides and you can also create Google alerts to be notified whenever something new about a specific topic appears in search engine queries.
2. Filter researched content
The internet is full of information about different areas of business, but that does not mean that everything about your segment is relevant to your audience.
Therefore, the filtering process must exist not only to ensure the reliability of the source but also to deliver the right information to assist your persona in their challenges.
Ask yourself if the content is aligned with the audience’s needs, and when replicating, be sure to contextualize this data so that they complement your original productions.
3. Find the right formats and channels
As we mentioned earlier, content curation can yield posts in the most various formats such as text and video, and it works well for social networks, emails, blogs, and other channels.
Therefore, this final step involves defining what is most attractive to your audience and which channel this sharing will be done on. For this, it is valid to conduct tests to determine what works best and generates more engagement.
Content curation x content production
From everything we’ve mentioned here, it is possible to see that content curation has enormous value both for those who create and for those who consume, right?
However, we need to emphasize that it should be a complement to the production of original content. In other words, no matter how relevant it is, your company should still demonstrate authority through the information and data it generates itself.
In this way, you can take advantage of other reliable sources while becoming a reference for your audience, always valuing the balance between the parts and the quality of what is shared.
Bonus: Meet Reportei Flux, the best tool for scheduling your posts.
To transform your daily routine, you can rely on Reportei Flux, a tool that offers a cutting-edge solution for scheduling posts quickly and centrally.
Created to deliver the same quality as our marketing and sales reports, Flux follows the same philosophy of simplifying processes and enhancing data.
In this way, with it, you can
- Centralize all social networks: Instagram, Facebook, TikTok, Threads, YouTube, LinkedIn, Pinterest, and others are grouped in a single dashboard, avoiding constant switches between channels.
- Schedule content 10x faster: the editor allows uploading artwork, inserting captions, choosing multiple networks, and scheduling everything in record time.
- Create a visual and intuitive calendar: just drag and drop posts, change times, and view content gaps graphically.
- Build visual workflows: assign tasks, track status as in production, awaiting approval, or scheduled, and keep the team aligned.
- Perform batch approvals: send groups of posts to clients or managers, receive feedback, and release publications without communication noise.
Moreover, by scheduling posts on Flux and generating your reports with Reportei, you can keep your entire social media management strategy in one place.
This makes the entire process more efficient for agencies, freelancers, and/or companies that produce their content internally.
Therefore, if you’re looking for a professional, user-friendly, and productivity-focused post scheduler, Flux is the answer.
Access Reportei Flux and discover how to schedule posts in a practical, secure, and scalable way.
