Learn which metrics to track in Pinterest Ads campaigns and how to conduct a more accurate analysis of results with Reportei.
The Pinterest Ads campaigns offer an excellent opportunity for brands to reach a highly engaged and targeted audience. However, merely placing ads on your pins is not enough to ensure success on the network.
Therefore, it is essential to know how to monitor and track the performance of these campaigns to obtain insights valuable insights and adjust strategies as needed, taking advantage of the resources provided by the platform.
Thus, in this article, we will explore the best practices to monitor and track your results on Pinterest Ads from tracking metrics to using tools that assist in strategy improvement. Follow along below.
Understand how Pinterest Ads campaigns work
Pinterest is a highly popular visual platform where users discover and save inspiring ideas, from delicious recipes to decoration and fashion projects. Thus, advertising on Pinterest Ads allows brands to showcase their products or services in a visually appealing and highly targeted way, reaching a broader audience.
To that end, the platform offers different ad formats such as
- Promoted Pins which receive a boosting budget to reach more people
- Videos lasting between 6 and 15 seconds
- Carousels to display multiple images in a single ad
- Shopping focused on driving sales by increasing traffic to e-commerce and conversions
- Collections propose creating a composition of related images. For example, you can use a main image of a decoration and up to 3 others showing the main objects of the scene, which is a good option for those looking to sell on the platform.
Additionally, advertisers can target their audience based on interests, keywords, geographic location, and other demographic criteria, displaying creatives in searches, inspiration feeds, and other relevant areas of the platform.
Among the goals pursued with campaigns, we can include generating website traffic, saving the Pin to a board for future reference, or performing a conversion like making a purchase.
In general, Pinterest Ads focuses on providing engagement and inspiration connecting brands to users in a visual context. Because of this, proper monitoring and tracking are fundamental for evaluating ads’ performance and optimizing them for effective results.
What are the most important metrics of Pinterest Ads
To start monitoring the success of your Pinterest Ads campaigns, it’s important to know what the main metrics presented by the platform are. They are:
- Total Clicks on Pins to access content inside or outside Pinterest
- Total Pins Saved
- Number of Conversions
- Total Spend
- Cost per Thousand Impressions (CPM)
- Total Click-Through Rate (CTR)
- Total Engagement with the published Pins
- Paid Engagement, which includes saves, pin clicks, outbound clicks, and carousel card swipes
- Total Impressions
- Paid Impressions
- Average Video Watch Time
- 3-Second Video Views
From these metrics, it is possible to define which are the key performance indicators (KPIs) to understand the success of your campaigns according to your goals, identify areas for improvement, and make informed decisions to optimize your results.
But the efforts don’t stop there. Below, we’ve also selected other 3 tips to better track your ad data and optimize your results. Let’s go.
1. Know your audience better
Whether on Pinterest or other paid media channels using data to better understand your audience is key to achieving greater success with your campaigns.
Therefore, to assist in this process, the platform collects and allows you to create segmentations based on people who engage with your Pins or might be interested in them considering their other actions on the network.
Along with this, you can look for audience demographic trends and changes that better communicate with the people you want to reach, such as more attractive visual identity, more interactive ad formats, and much more.
2. Take advantage of campaign targeting resources
Another important tip involving the audience is to analyze and better take advantage of campaign targeting resources to reach people who are more likely to save your Pins, access the brand’s website, or perform a conversion.
Pinterest Ads targeting involves specifications by locations, interests, keywords and demographic data to find followers who really connect with the profile.
That is, you can monitor who the people are that have already engaged with your content and who might have similar interests, allowing you to create truly effective campaigns.
Automate your Pinterest Ads reports
Finally, we cannot fail to mention the convenience that report automation offers to those who invest in Pinterest Ads and seek a more precise monitoring of their actions..
After all, one of the biggest challenges faced by analysts nowadays is optimizing time to capture and study the metrics of each social network, isn’t it? Thus, when the first part happens automatically, the focus can be entirely directed to the second.
With that, decision-making becomes more informed, agile, and focused on generating efficient actions to increase the success of ads.
Discover the Pinterest Ads report from Reportei
Furthermore, the Reportei is a report automation tool that integrates with Pinterest and Pinterest Ads to capture complete organic and paid performance data from the channel.
Thus, in addition to the metrics we listed above, you can also view a more detailed description of the campaigns run during the period and visualize graphs that relate the results obtained. Along with that, you can customize the document to meet your needs and those of your client.
Another positive point is that Reportei also facilitates integrated analysis with other social media. This makes it easier to understand how Pinterest Ads impact not only the network profile but also other important platforms for your online presence, such as the website.
What are you waiting for? Take advantage now to try Reportei for free and discover all the benefits that our tool offers.
