Learn what an infoproduct is and how to add these productions to your digital marketing strategy
When browsing social networks or blogs, you have surely come across numerous offers of informative content whether paid or free, such as ebooks, spreadsheets, and online courses. These materials, always produced in digital format, are called infoproducts and are aimed at educating or providing solutions to the public in a practical and accessible manner.
With changes in consumer behavior and the digital market gaining more and more prominence, it is normal for the need for new learning or problem-solving to lead us to seek answers through the internet.
Infoproducts have thus become extremely attractive both for companies that wish to strengthen their relationship with their potential clients through the free distribution of rich material, for example, and for those who want to expand their business options.
Therefore, we’ve prepared this article to tell you the main benefits of these contents and present what infoproducts are through their most common types. Continue reading, and by the end of the article, you’ll have access to the following topics:
- Benefits of producing infoproducts
- 5 main examples of infoproducts
- How to produce infoproducts for your audience
Benefits of producing infoproducts
Despite taking on different formats and themes depending on your segment and audience, infoproducts always stand out for being more practical to market and more profitable.
This is because, in addition to being able to reach a much broader audience—selling a course nationwide instead of just in your city, for example—this type of business is scalable. That is, you can launch a product and sell it indefinitely without necessarily incurring new production costs.
On the other hand, infoproducts are also very interesting for strategies like Inbound Marketing, as they help in the process of educating the audience about your market, as well as capturing and qualifying leads.
But whether in the first or the second case, it is essential that your content is well aligned with the challenges faced by your persona and the formats she usually consumes.
5 main examples of infoproducts
Now that you already know what an infoproduct is and what advantages this material offers, it’s time to get to know the five main formats found on the internet and how they can align with your strategy.
1. Ebooks
One of the most popular types of infoproducts is undoubtedly the ebook or digital book. The purpose of this material is to offer in-depth content on relevant topics for the persona with the aim of educating her or helping her solve a problem.
Ebooks are often used in Inbound Marketing strategies to attract new leads but are also great products for commercialization.
However, just as the content should be valuable to the audience, it is important to also invest in a design that is attractive and helps make it more interesting for those who will download it.
2. Webinars
The webinars that gained even more visibility during the pandemic are events that bring together one or more presenters to talk, usually in live broadcasts.
One of the great advantages of this infoproduct format is that it facilitates interaction with the audience, as they can send questions and comments in real time through the channel used. Additionally, you can leave the material recorded for other people to access later.
Another major highlight is that there are several tools that facilitate the production and transmission of a webinar. However, it is necessary to take some care with the recording location, sound, and lighting, ensuring a good live experience for viewers.
3. Online Courses
Another format that has gained prominence in recent years is the online course, which allows the delivery of quality content and new learning to your audience, regardless of where they are.
Online courses can be composed of video lessons, ebooks, and other tools that assist the persona both theoretically and practically.
The most important thing is to think of a topic that is truly relevant to your audience and to look for a platform to host the course that ensures a good experience and the necessary support for students.
4. Podcasts
If your audience is not so focused on audiovisual or written content, it’s worth betting on a podcast to capture their attention and convey the most relevant information about your market.
Since they are recorded only in audio, these contents can be developed without the need for a major production, and you can always bring in new guests to make the program richer and more dynamic.
There are several platforms that can be used to distribute the content, such as Spotify. However, since it is a very popular format, you need to work with highly relevant themes to stand out among so many existing programs today.
- Get to know the SaaS Project podcast developed by our CMO Renan Caixeiro and CTO Rodrigo Nunes, which receives special guests to discuss the SaaS market.
5. Spreadsheets or Tools
Our final infoproduct tip is spreadsheets or tools that offer a practical solution to the challenges your audience faces.
This type of content is usually extremely attractive because it avoids explaining how to do something and instead aids in the application of a specific concept.
Some good examples of tools are calculators, checklists, and spreadsheets that already provide ready-made formulas to help with calculations and records in Excel.
How to produce infoproducts for your audience
To produce quality infoproducts that are attractive to your audience, we’ve gathered some essential tips below:
- Choose topics you are familiar with and that are truly aligned with your persona’s challenges and goals.
- Define formats that make sense and are attractive to those who will consume your infoproduct. To do this, it’s worth researching what has already been produced on your subject and innovating.
- Always prioritize the quality of the content, whether it’s written, audiovisual, or a tool.
- Look for a good platform to host your infoproduct, whether it’s for sale or offered for free.
- Invest in a marketing strategy that values your product with promotion on social media, websites, blogs, email marketing, and through ad campaigns.
Creating an infoproduct requires a lot of dedication from those involved. However, when done following the steps above, there is a great chance of achieving success and making your brand more relevant to the public.
Did you like our article on what an infoproduct is and how to create yours? Then be sure to share it with your colleagues and your team.
