5 Tips for Instagram Stories in Digital Marketing
The Instagram Stories is undoubtedly one of the most amazing features a social network could have today.
After all, it allows users to share their routines in a more dynamic way using posts that last a maximum of 24 hours and interact with each other more easily, creating closeness and building bonds.
Due to this great success, companies have also been investing in specific digital marketing strategies for this tool, focusing on more effective communication with their audience.
That’s why we created this post with five tips that will help you adopt Instagram Stories in your clients’ marketing actions and measure which content really generates the expected results. Check it out.
Create relevant content for the Instagram Stories format
Just like any social network, Instagram Stories also requires the production of relevant content and attractive to your audience.
Therefore, before you start using stories in your digital marketing strategy, you should consider the topics that are truly interesting to your followers and how these themes can increase interaction between the user and the company.
Beyond presenting your products or services, you should show how your organization provides real solutions to your customers. A good way to do this is to showcase success stories, for example.
Now, if your focus is on getting closer to your audience, it’s worth thinking about stories that show the behind the scenes or the news from your company and immerse the follower in your reality.
With well-planned and organized content, just choose the ideal format for promotion – photos, graphics, or videos – and leverage the platform’s tools to make it even more interesting.
Highlights on your profile
To escape the short 24-hour timeframe and keep your Instagram Stories content for longer, just use the highlights function on your profile.
Users and companies typically create specific sections to distribute stories and keep the highlights more organized and aligned with the visual standard they use on the feed.
Thus, you can set up categories according to the most important content, such as products, services, cases, or news. Just unleash your creativity and remember once again that every detail should engage your audience’s interest.
Use Instagram Stories features to make your content more interactive
In a more light and dynamic manner, Instagram Stories is used by many companies with the aim of increasing interaction with followers and making them feel closer to the brand.
As a result, this Instagram feature frequently receives updates that are entirely focused on building a relationship with the audience.
Among these features we can highlight geolocation tags and mention, photo and video editing tools, links that can direct to a specific website gifs, questions, polls and quizzes.
When used correctly, these mechanisms become excellent partners for content produced for Instagram, as they capture the audience’s attention and can drive more users to feed posts, for example.
Do live videos to increase engagement with your audience
One of the most important and used features in Instagram Stories are the live videos also known as lives).
This trend, which has been gaining more traction in 2019, is a powerful strategy for those who want to create more closeness and interaction with the audience.
For live content, you can bet on exclusive tips about the company’s field of activity sharing of news or partnerships with other professionals that can complement your knowledge.
The more attractive, spontaneous, and humanized the live videos are, the greater the engagement with your followers will be.
Invest in ads and partnerships to increase your brand’s visibility
A good way to attract more users to your profile or website is to plan specific ads for Instagram Stories.
With good content and an Call-to-Action CTA attractive, sponsoring posts in Story format can both increase your brand’s visibility and increase your conversion chances.
In addition, you can also invest in strategic partnerships to further promote your products or services.
Everyone knows that digital influencers have been increasingly prominent on social networks, especially on Instagram. So why not invest in these partnerships to reach your audience effectively?
Since many internet personalities use Instagram Stories to share their own routines, it is possible to align the promotion of your product or service with the daily life of an influencer who resonates with your potential clients.
Track the results of your strategy
After following all the tips above, you need to monitor and verify if your marketing strategy for Instagram Stories is really generating the expected results.
The performance analysis is an important step in discovering how users interact with your stories—whether the content holds their attention or they skip it—and how many take significant actions like clicking on a link redirecting to your site.
From there, you can change your strategy to yield better results for your marketing investment or implement improvements to further increase your brand’s visibility.
In the Reportei Instagram Stories report, you will find six essential metrics to analyze the actions taken in your stories. They are reach, impressions, responses, exits, taps forward and taps back.
Through them, you can assess which types of content create more engagement with your audience and adjust your goals to align more closely with what your followers want to consume.
This way, it is possible to restart the cycle in a more strategic manner and focus on building stronger bonds with your potential clients.
Want to get to know the Instagram report Stories by Reportei up close? So access your account or sign up on our website to test this new platform feature.
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Created to deliver the same quality as our marketing and sales reports, the Flux shares the same philosophy of simplifying processes and enhancing data.
In this way, with it you can
- Centralize all social networks Instagram, Facebook, TikTok, Threads, YouTube, LinkedIn, Pinterest, and others are grouped on a single dashboard, avoiding constant switching between channels.
- Schedule content 10x faster the editor allows you to upload graphics, insert captions, choose multiple networks, and schedule everything in record time.
- Create a visual and intuitive calendar just drag and drop posts, change times, and visually inspect content gaps.
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Furthermore, by scheduling posts on Flux and generating your reports through Reportei, you can keep your entire social media management strategy in one place.
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