Check out the comparison between the two platforms and find out which is ideal for your brand’s needs Spotify or Deezer
With the rapid growth of streaming services platforms like Spotify or Deezer have become excellent means to reach specific audiences with digital ads.
But it is possible that many advertisers still have doubts about which one can offer the best results for their digital marketing campaigns.
Therefore, in this article we will compare these two major streaming platforms so you can safely decide where it is worth investing. Check out!
What are Spotify and Deezer
To choose between Deezer or Spotify, it is essential to understand a little more about each platform and how they stand out in the music market.
Founded in Sweden in 2006, Spotify is a real revolution when we talk about the subscription streaming model.
So much so that today the platform has more than 675 million active users monthly spread across more than 180 countries.
But this success goes far beyond music. After all, Spotify has also become a giant in the podcast segment and offers diversified formats that even include videos and exclusive series.
With this, it allows advertisers to broadcast messages at various times, reaching listeners who are receptive and engaged with the content.
Meanwhile, Deezer emerged in 2007 in France and currently has around 10 million subscribers in 180 countries.
Like Spotify, the platform offers music, podcasts, and personalized playlists, but with an approach aimed at a somewhat more niche audience.
In other words, it can allow even greater proximity to specific audiences, especially since it has good tools for audience configuration.
How advertising works on Spotify and Deezer
Understanding how advertising works on Spotify and Deezer is essential for advertisers who want to maximize return on their investments ROI.
Both platforms have distinct resources to customize and segment campaigns, ensuring that ads reach the target audience with maximum efficiency.
But if you still don’t know which to choose, next we will detail and compare important aspects of the two tools, such as audience profile, available formats, and segmentation options. Follow!
Audience profile on each platform
First, when comparing Spotify x Deezer, it is important to know the audience profile of each platform to ensure that your message is broadcast to the right people.
For example, because Spotify is a global leader, it reaches a very diverse audience, especially young people between 18 and 34 years old.
Thus, the platform is very popular among audiences connected to musical and technological trends, in addition to being widely used for consuming educational podcasts, entertainment, and news.
On the other hand, Deezer tends to have a user base that is quite regionally focused, with a large concentration in France and Brazil.
Additionally, the audience is also mostly composed of young adults aged 18 to 34 years.
Music consumption ranges from 30 to 60 hours per month, and the recommendation rate reaches 92, which is quite positive for the platform’s expansion.
Available ad formats
Both platforms offer diversified and creative formats for advertising, but with some important differences as we will see below
| Platform | Main formats |
| Spotify Ads | Audio with 15 to 30 seconds Banners displayed during user navigation Video ads in the Sponsored Session which offers 30 minutes ad-free after the user watches the piece Podcast Ads |
| Deezer | Audio up to 30 seconds Banners displayed during navigation with specific formats for different devices Video ads with 30 or more seconds Native ads on the app’s home |
On Deezer, there is also the possibility of sponsoring the Most Beloved playlists or even creating an exclusive playlist for the brand, which is naturally integrated into the platform.
Budget and segmentations
When evaluating the budget and segmentations to decide between Spotify or Deezer, it is important to consider the goals of your campaign.
For example, the Spotify Ads allows advanced segmentation by age, gender, location, musical tastes, and even context, for instance, listeners who are exercising, studying, or relaxing.
Also, the platform allows more flexible campaigns in terms of budget being accessible to small businesses to large advertisers.
Deezer, on the other hand, stands out in geographic and cultural segmentation ideal for campaigns more focused on specific audiences.
Additionally, it also allows segmentations by demographics, interests, and listening behavior with quite accessible and personalized options for various sizes of advertisers.
After all, you can choose from a 30-second audio to a playlist made especially to highlight your brand on the platform, right?
Advantages and disadvantages of each platform
From the above characteristics, it is possible to evaluate the advantages and disadvantages of each platform, which helps in deciding which one best meets your specific needs.
See below a more complete view of each one:
| Platform | Advantages | Disadvantages |
| Spotify | Largest global user base offering broad reach for international campaigns Excellent structure for podcast ads allowing deep engagement Wide variety of advertising formats: audio, video, banners, and sponsored playlists Precise and detailed contextual segmentation | Greater competition for advertising space which may make ads more expensive May require higher budgets for high-impact campaigns |
| Deezer | Excellent regional and cultural segmentation ideal for local campaigns Less competition for advertising space, which can make ads more accessible Formats that allow for more natural and less intrusive ad integration Can offer great cost-benefit in targeted campaigns | Lesser global reach compared to Spotify Less robust podcast options that may be limited in contrast to its competitor |
When and why to choose each one
That is, when we think about campaigns that seek broad global reach focused on young, digitally active audiences, Spotify is usually the best option due to its vast user base and diversified ad formats.
For companies looking to explore specific local markets, Deezer can be an excellent choice due to its segmentation and personalization capabilities which can generate an interesting cost-benefit.
Furthermore, if the campaign has a strong connection with podcast content, Spotify presents a greater advantage due to its wide reach and variety of available podcasts, while Deezer may be more suitable for campaigns strongly tied to music.
How to analyze data on Spotify or Deezer
Finally, it is important to emphasize that both on Spotify and Deezer analyzing data is essential to measure campaign success and adjust strategies according to results.
On Spotify, for example, advertisers have the Spotify Ad Studio a user-friendly platform that offers detailed data on campaign performance reach, frequency, and engagement.
With this, it is possible to analyze metrics such as click-through rate, impressions, average ad play frequency, conversions, and insights into audience behavior, aiding in constant campaign optimization.
Meanwhile, Deezer offers a equally complete dashboard with data on ad performance reach metrics, engagement rates, and detailed demographic information.
Metrics include total reach, engagement by age group, gender, location, as well as completion rate and interaction with interactive ads.
In this way, advertisers can deeply understand consumer behavior and adjust their campaigns for even better results.
Having said all this, we can see that the decision between Spotify or Deezer depends on the main goal of your campaign, target audience, and available budget.
After all, both platforms have excellent opportunities, and understanding their peculiarities will help you make more assertive choices and achieve more effective results.
Therefore, carefully assess your goals and choose the one that best meets the specific needs of your digital marketing strategy
Take the opportunity to also read Spotify or YouTube Music, on which platform should I advertise
