{"id":23509,"date":"2021-12-08T12:13:01","date_gmt":"2021-12-08T15:13:01","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=23509"},"modified":"2021-12-08T12:13:01","modified_gmt":"2021-12-08T15:13:01","slug":"les-indicateurs-de-vanite","status":"publish","type":"post","link":"https:\/\/reportei.com\/fr\/les-indicateurs-de-vanite\/","title":{"rendered":"Les indicateurs de vanit\u00e9: qu\u2019est-ce que c\u2019est ?"},"content":{"rendered":"

Qui n\u2019a jamais \u00e9t\u00e9 satisfait de s\u2019apercevoir que la page d\u2019un client est aim\u00e9e par un grand nombre de personnes ou qu\u2019une photo publi\u00e9e a eu beaucoup de \u00ab j\u2019aime \u00bb ? Est-ce qu\u2019avoir beaucoup de followers est r\u00e9ellement important et est-ce un signe que votre strat\u00e9gie de marketing digital fonctionne ?<\/span><\/p>\n

Les r\u00e9actions des publications, le nombre de followers et le nombre de vues sont les <\/span>indicateurs de vanit\u00e9<\/b> les plus courants, mais ces indicateurs ne donnent pas beaucoup de mati\u00e8re \u00e0 analyser aux m\u00e9dias sociaux pour leur permettre de comprendre si les actions r\u00e9alis\u00e9es sont r\u00e9ellement efficaces. Cependant, un nombre \u00e9lev\u00e9 de likes et de followers, par exemple, peut faire \u00ab bonne impression \u00bb mais \u00e9galement \u00ab flatter votre ego \u00bb.<\/span><\/p>\n

Toutefois, confrontez-vous au nombre de likes, de followers, de taux de clics et de rejet \u00e9lev\u00e9s ; il est important d\u2019observer ces nombres qui refl\u00e8tent le contexte dans lequel ils ont \u00e9t\u00e9 obtenus. Pour faire simple, il est indispensable que vous analysiez la croissance de vos m\u00e9dias sociaux en prenant en compte la qualit\u00e9 de votre base, mais en cherchant \u00e0 attirer des personnes int\u00e9ress\u00e9es par votre produit \/ service et non des personnes qui vont juste, \u00e9ventuellement, aimer vos publications. La conqu\u00eate de clients et de personnes qui vont promouvoir votre marque doit rester votre priorit\u00e9.<\/span><\/p>\n

Quels sont les principaux indicateurs de vanit\u00e9?<\/b><\/h2>\n
    \n
  • Likes;<\/span><\/li>\n
  • Partages;<\/span><\/li>\n
  • Vues;<\/span><\/li>\n
  • Taux de clics;<\/span><\/li>\n
  • Taux de rejet;<\/span><\/li>\n
  • T\u00e9l\u00e9chargement d\u2019applications etc.<\/span><\/li>\n<\/ul>\n

    Les indicateurs de vanit\u00e9 doivent-ils \u00eatre ignor\u00e9s?<\/b><\/h2>\n

    Non. Cependant, ces indicateurs ne doivent pas vous servir de base lors de votre analyse des m\u00e9dias sociaux. Accordez plus d\u2019attention \u00e0 ceux qui \u00ab racontent une histoire \u00bb, c\u2019est-\u00e0-dire les indicateurs qui vous aideront \u00e0 cr\u00e9er des opportunit\u00e9s de vente et vous donneront les moyens de penser aux actions qui vont pousser vos visiteurs \u00e0 se convertir.<\/span><\/p>\n

    De ce fait, concentrez-vous davantage sur les taux de conversion, le nombre de visiteurs uniques, le co\u00fbt d\u2019acquisition client etc. qui vous donneront certainement plus de mati\u00e8re, \u00e0 vous ainsi qu\u2019\u00e0 votre \u00e9quipe de marketing digital, pour v\u00e9rifier si vous \u00eates r\u00e9ellement en train de g\u00e9n\u00e9rer de bons r\u00e9sultats ou pas.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Qui n\u2019a jamais \u00e9t\u00e9 satisfait de s\u2019apercevoir que la page d\u2019un client est aim\u00e9e par un grand nombre de personnes ou qu\u2019une photo publi\u00e9e a eu beaucoup de \u00ab j\u2019aime \u00bb ?<\/p>\n","protected":false},"author":8,"featured_media":23516,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3713],"tags":[3710,3714],"class_list":["post-23509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux","tag-reportei-fr","tag-reseaux-sociaux"],"_links":{"self":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/posts\/23509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/comments?post=23509"}],"version-history":[{"count":0,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/posts\/23509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/media\/23516"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/media?parent=23509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/categories?post=23509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/tags?post=23509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}