Contrairement \u00e0 un texte continu, le JSON structure les informations en champs<\/strong>. Les autres outils peuvent ainsi interpr\u00e9ter chaque donn\u00e9e s\u00e9par\u00e9ment<\/strong> et les exploiter dans des automatisations.<\/p>\n\n\n\n

Exemple de message configur\u00e9 dans Reportei au format texte :<\/strong><\/span><\/h3>\n\n\n\n

Message d\u00e9fini :<\/strong><\/p>\n\n\n\n

Bonjour !
 \ud83d\udcca Synth\u00e8se des r\u00e9sultats<\/strong> \u2013 Reportei
P\u00e9riode analys\u00e9e<\/strong>: 19\/08\/25 au 19\/08\/25

 
\ud83d\udd39 Google Ads - Reportei<\/strong> 

CTR<\/strong> : 2,41% (31,68%)
CPC moyen<\/strong> : R$1,33 (-9,41%)
Conversions<\/strong> : 2,00 (0%)

\ud83d\udd39 Google Analytics 4 - Reportei - GA4<\/strong> 

Taux d\u2019interaction<\/strong> : 60,42% (-2,29%)
Dur\u00e9e moyenne d\u2019engagement par utilisateur<\/strong> : 00:01:23 (11,57%)
\u00c9v\u00e9nement cl\u00e9<\/strong> : 118,00 (24,21%)

\ud83d\udd39 Meta Ads - Reportei<\/strong> 

Montant investi<\/strong> : R$207,16 (-26,68%)
Couverture totale<\/strong> : 42.805,00 (-27,97%)
Impressions totales<\/strong> : 57.423,00 (-26,70%)<\/code>
<\/pre>\n\n\n\n
Structure JSON correspondante<\/strong><\/span><\/h4>\n\n\n\n
Le m\u00eame contenu est envoy\u00e9 sous cette forme JSON :<\/strong><\/p>\n\n\n\n
{
  \"fb_ads:spend(act_383886488770066)\": {
    \"values\": \"3963\",
    \"comparison\": {
      \"values\": \"3441.21\",
      \"difference\": 15.162980463267274,
      \"absoluteDifference\": 521.79
    }
  },
  \"[variation]fb_ads:spend(act_383886488770066)\": {
    \"values\": \"3963\",
    \"comparison\": {
      \"values\": \"3441.21\",
      \"difference\": 15.162980463267274,
      \"absoluteDifference\": 521.79
    }
  },
  \"fb_ads:reach(act_383886488770066)\": {
    \"values\": \"173869\",
    \"comparison\": {
      \"values\": \"112945\",
      \"difference\": 53.9412988622781,
      \"absoluteDifference\": 60924
    }
  },
  \"[variation]fb_ads:reach(act_383886488770066)\": {
    \"values\": \"173869\",
    \"comparison\": {
      \"values\": \"112945\",
      \"difference\": 53.9412988622781,
      \"absoluteDifference\": 60924
    }
  },
  \"fb_ads:impressions(act_383886488770066)\": {
    \"values\": \"561774\",
    \"comparison\": {
      \"values\": \"405653\",
      \"difference\": 38.4863417748667,
      \"absoluteDifference\": 156121
    }
  },
  \"[variation]fb_ads:impressions(act_383886488770066)\": {
    \"values\": \"561774\",
    \"comparison\": {
      \"values\": \"405653\",
      \"difference\": 38.4863417748667,
      \"absoluteDifference\": 156121
    }
  },
  \"google_analytics_4:engagement_rate(338565990)\": {
    \"values\": \"0.55308789613052023\",
    \"comparison\": {
      \"values\": \"0.56901017576318225\",
      \"difference\": -2.798241632727624,
      \"absoluteDifference\": -0.015922279632662018
    }
  },
  \"[variation]google_analytics_4:engagement_rate(338565990)\": {
    \"values\": \"0.55308789613052023\",
    \"comparison\": {
      \"values\": \"0.56901017576318225\",
      \"difference\": -2.798241632727624,
      \"absoluteDifference\": -0.015922279632662018
    }
  },
  \"google_analytics_4:average_engagement_time(338565990)\": {
    \"values\": \"80.913820811570915\",
    \"comparison\": {
      \"values\": \"76.335936410542459\",
      \"difference\": 5.997023965761187,
      \"absoluteDifference\": 4.577884401028456
    }
  },
  \"[variation]google_analytics_4:average_engagement_time(338565990)\": {
    \"values\": \"80.913820811570915\",
    \"comparison\": {
      \"values\": \"76.335936410542459\",
      \"difference\": 5.997023965761187,
      \"absoluteDifference\": 4.577884401028456
    }
  },
  \"google_analytics_4:conversions_count(338565990)\": {
    \"values\": \"1940\",
    \"comparison\": {
      \"values\": \"1632\",
      \"difference\": 18.872549019607845,
      \"absoluteDifference\": 308
    }
  },
  \"[variation]google_analytics_4:conversions_count(338565990)\": {
    \"values\": \"1940\",
    \"comparison\": {
      \"values\": \"1632\",
      \"difference\": 18.872549019607845,
      \"absoluteDifference\": 308
    }
  },
  \"gads:ctr(1755373868-5595071219)\": {
    \"values\": 0.025148783837534803,
    \"comparison\": {
      \"values\": 0.030364372469635626,
      \"difference\": -17.17667189505204,
      \"absoluteDifference\": -0.005215588632100823
    }
  },
  \"[variation]gads:ctr(1755373868-5595071219)\": {
    \"values\": 0.025148783837534803,
    \"comparison\": {
      \"values\": 0.030364372469635626,
      \"difference\": -17.17667189505204,
      \"absoluteDifference\": -0.005215588632100823
    }
  },
  \"gads:average_cpc(1755373868-5595071219)\": {
    \"values\": 0.8705458848105043,
    \"comparison\": {
      \"values\": 1.0606967460890493,
      \"difference\": -17.926976959216688,
      \"absoluteDifference\": -0.19015086127854497
    }
  },
  \"[variation]gads:average_cpc(1755373868-5595071219)\": {
    \"values\": 0.8705458848105043,
    \"comparison\": {
      \"values\": 1.0606967460890493,
      \"difference\": -17.926976959216688,
      \"absoluteDifference\": -0.19015086127854497
    }
  },
  \"gads:conversions(1755373868-5595071219)\": {
    \"values\": 24,
    \"comparison\": {
      \"values\": 35,
      \"difference\": -31.42857142857143,
      \"absoluteDifference\": -11
    }
  },
  \"[variation]gads:conversions(1755373868-5595071219)\": {
    \"values\": 24,
    \"comparison\": {
      \"values\": 35,
      \"difference\": -31.42857142857143,
      \"absoluteDifference\": -11
    }
  },
  \"message\": \"Bonjour !\\r\\n \ud83d\udcca *Synth\u00e8se des r\u00e9sultats* \u2013 :name\\r\\n*P\u00e9riode analys\u00e9e*: :period\\r\\n\\r\\n \\r\\n\ud83d\udd39 *Google Ads - Reportei* \\r\\n\\r\\n*CTR* : :gads:ctr(1755373868-5595071219) (:[variation]gads:ctr(1755373868-5595071219))\\r\\n*CPC moyen* : :gads:average_cpc(1755373868-5595071219) (:[variation]gads:average_cpc(1755373868-5595071219))\\r\\n*Conversions* : :gads:conversions(1755373868-5595071219) (:[variation]gads:conversions(1755373868-5595071219))\\r\\n\\r\\n\ud83d\udd39 *Google Analytics 4 - Reportei - GA4* \\r\\n\\r\\n*Taux d\u2019interaction* : :google_analytics_4:engagement_rate(338565990) (:[variation]google_analytics_4:engagement_rate(338565990))\\r\\n*Dur\u00e9e moyenne d\u2019engagement par utilisateur* : :google_analytics_4:average_engagement_time(338565990) (:[variation]google_analytics_4:average_engagement_time(338565990))\\r\\n*\u00c9v\u00e9nement cl\u00e9* : :google_analytics_4:conversions_count(338565990) (:[variation]google_analytics_4:conversions_count(338565990))\\r\\n\\r\\n\ud83d\udd39 *Meta Ads - Reportei* \\r\\n\\r\\n*Montant investi* : :fb_ads:spend(act_383886488770066) (:[variation]fb_ads:spend(act_383886488770066))\\r\\n*Couverture totale* : :fb_ads:reach(act_383886488770066) (:[variation]fb_ads:reach(act_383886488770066))\\r\\n*Impressions totales* : :fb_ads:impressions(act_383886488770066) (:[variation]fb_ads:impressions(act_383886488770066))\",
  \"name\": \"Reportei\",
  \"period\": {
    \"start\": \"2025-07-01\",
    \"end\": \"2025-07-31\"
  },
  \"comparison_period\": {
    \"start\": \"2025-06-01\",
    \"end\": \"2025-06-30\"
  }
}<\/code><\/pre>\n\n\n\n
Dans le JSON<\/strong>, chaque indicateur \u2014 CTR, CPC, conversions, etc. \u2014 et ses variations figurent dans des champs distincts<\/strong>.<\/p>\n\n\n\n
\n\n\n\n
Choisir le bon format<\/strong><\/span><\/h3>\n\n\n\n
<\/p>\n\n\n\n
\n
Texte : <\/strong>transmet le message complet avec sa mise en forme. Utilisez-le pour transf\u00e9rer le message pr\u00eat \u00e0 envoyer.<\/strong><\/li>\n\n\n\n
JSON : <\/strong>transmet les champs structur\u00e9s pour personnaliser le traitement dans les outils tiers. Utilisez-le pour manipuler ou r\u00e9utiliser les donn\u00e9es dans une automatisation.<\/strong><\/li>\n<\/ul>\n\n\n\n
Si vous avez des questions, contactez notre assistance. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"
Contrairement \u00e0 un texte continu, le JSON structure les informations en champs. Les autres outils peuvent ainsi interpr\u00e9ter chaque donn\u00e9e s\u00e9par\u00e9ment et les exploiter dans des automatisations. Exemple de message configur\u00e9 dans Reportei au format texte : Message d\u00e9fini : Bonjour ! \ud83d\udcca Synth\u00e8se des r\u00e9sultats \u2013 ReporteiP\u00e9riode analys\u00e9e: 19\/08\/25 au 19\/08\/25 \ud83d\udd39 Google Ads […]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"helpdesk_category":[4087],"helpie_tag":[],"helpie_add_tag":[],"helpie_up_tag":[],"class_list":["post-84847","pauple_helpie","type-pauple_helpie","status-publish","format-standard","hentry","helpdesk_category-rapports"],"_links":{"self":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/84847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie"}],"about":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/types\/pauple_helpie"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/comments?post=84847"}],"version-history":[{"count":1,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/84847\/revisions"}],"predecessor-version":[{"id":84848,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/84847\/revisions\/84848"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/media?parent=84847"}],"wp:term":[{"taxonomy":"helpdesk_category","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpdesk_category?post=84847"},{"taxonomy":"helpie_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_tag?post=84847"},{"taxonomy":"helpie_add_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_add_tag?post=84847"},{"taxonomy":"helpie_up_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_up_tag?post=84847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}