1. Utiliser la mise en avant des indicateurs<\/strong><\/span><\/h2>\n\n\n\n<\/p>\n\n\n\n
La mise en avant des indicateurs<\/strong> permet de faire ressortir les chiffres strat\u00e9giques, par exemple :<\/p>\n\n\n\n\n- Le nombre de conversions ;<\/li>\n\n\n\n
- Le montant investi ;<\/li>\n\n\n\n
- Le ROAS.<\/li>\n<\/ul>\n\n\n\n
Mettre un indicateur en avant :<\/span><\/h3>\n\n\n\n<\/p>\n\n\n\n
\n- Rep\u00e9rez l\u2019indicateur dans le rapport ou le tableau de bord ;<\/li>\n\n\n\n
- Survolez-le ;<\/li>\n\n\n\n
- Cliquez sur l\u2019\u00e9toile pour le mettre en \u00e9vidence.<\/li>\n<\/ol>\n\n\n\n
![\"\"](\"https:\/\/reportei.com\/wp-content\/uploads\/2025\/02\/image.png\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
2. Personnaliser le th\u00e8me<\/span><\/h2>\n\n\n\n<\/p>\n\n\n\n
Vous pouvez am\u00e9liorer la hi\u00e9rarchie visuelle gr\u00e2ce aux options suivantes :<\/p>\n\n\n\n
\n- Couleurs du th\u00e8me :<\/a><\/strong> choisissez une palette qui souligne les informations importantes.<\/li>\n\n\n\n
- Ordre des sections et plateformes :<\/a><\/strong> pr\u00e9sentez les donn\u00e9es dans un ordre logique, avec les informations prioritaires en haut du rapport.<\/li>\n\n\n\n
- Images et liens :<\/a><\/strong> utilisez des \u00e9l\u00e9ments visuels pour faciliter l\u2019interpr\u00e9tation.<\/li>\n<\/ul>\n\n\n\n
3. Utiliser l\u2019entonnoir vertical<\/span><\/h2>\n\n\n\n<\/p>\n\n\n\n
Pour pr\u00e9senter le parcours client dans l\u2019entonnoir commercial, utilisez l\u2019 entonnoir vertical<\/strong>, disponible dans les rapports et tableaux de bord. Il facilite la lecture des conversions et des points de blocage.<\/p>\n\n\n\nAjouter un entonnoir vertical :<\/span><\/h3>\n\n\n\n<\/p>\n\n\n\n
\n- Dans le document, cliquez sur \u00ab Ajouter un indicateur \u00bb<\/strong>;<\/li>\n\n\n\n
- Dans la barre lat\u00e9rale, s\u00e9lectionnez les Indicateurs personnalisables<\/strong> et faites glisser l\u2019Entonnoir<\/strong> dans le bloc de donn\u00e9es ;<\/li>\n\n\n\n
- Choisissez entre un entonnoir horizontal<\/strong> ou vertical<\/strong>;<\/li>\n\n\n\n
- Ajoutez les \u00e9tapes n\u00e9cessaires ;<\/li>\n\n\n\n
- Personnalisez les couleurs et terminez la configuration.<\/li>\n<\/ol>\n\n\n\n
![\"\"](\"https:\/\/reportei.com\/wp-content\/uploads\/2025\/02\/opc\u0327o\u0303es-de-funil.avif\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/reportei.com\/wp-content\/uploads\/2025\/02\/funil-adicionado-ao-relato\u0301rio.avif\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
4. Cr\u00e9er des indicateurs calcul\u00e9s<\/span><\/h2>\n\n\n\n<\/p>\n\n\n\n
Vous pouvez ajouter des indicateurs calcul\u00e9s<\/strong> dans les entonnoirs. Combinez plusieurs donn\u00e9es pour obtenir des indicateurs adapt\u00e9s \u00e0 l\u2019analyse des campagnes.<\/p>\n\n\n\nExemples :<\/span><\/h3>\n\n\n\n<\/p>\n\n\n\n
\n- Taux de conversion :<\/strong> (Nombre de conversions \/ Nombre total de clics) \u00d7 100<\/li>\n\n\n\n
- Interactions totales :<\/strong> somme des mentions J\u2019aime, commentaires et partages<\/li>\n<\/ul>\n\n\n\n
![\"\"](\"https:\/\/reportei.com\/wp-content\/uploads\/2025\/02\/67b39c611b54667b39c611b547.jpeg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/reportei.com\/wp-content\/uploads\/2025\/02\/67b39c9b3494067b39c9b34941.jpeg\")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
Ces fonctions permettent de produire des rapports plus visuels et mieux organis\u00e9s, pour communiquer plus clairement les r\u00e9sultats aux clients et aux \u00e9quipes.<\/p>\n\n\n\n
Essayez-les dans vos prochains rapports pour faire ressortir les enseignements utiles.<\/p>\n\n\n\n
Si vous avez des questions, contactez notre assistance.<\/em> =)<\/p>\n","protected":false},"excerpt":{"rendered":"Des rapports et tableaux de bord clairs facilitent l\u2019analyse des donn\u00e9es et la prise de d\u00e9cision. Reportei permet de mettre en \u00e9vidence les informations essentielles pour vos clients et votre \u00e9quipe. 1. Utiliser la mise en avant des indicateurs La mise en avant des indicateurs permet de faire ressortir les chiffres strat\u00e9giques, par exemple : Mettre un indicateur […]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"helpdesk_category":[4043],"helpie_tag":[],"helpie_add_tag":[],"helpie_up_tag":[],"class_list":["post-84417","pauple_helpie","type-pauple_helpie","status-publish","format-standard","hentry","helpdesk_category-commencer"],"_links":{"self":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/84417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie"}],"about":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/types\/pauple_helpie"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/comments?post=84417"}],"version-history":[{"count":2,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/84417\/revisions"}],"predecessor-version":[{"id":84842,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/84417\/revisions\/84842"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/media?parent=84417"}],"wp:term":[{"taxonomy":"helpdesk_category","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpdesk_category?post=84417"},{"taxonomy":"helpie_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_tag?post=84417"},{"taxonomy":"helpie_add_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_add_tag?post=84417"},{"taxonomy":"helpie_up_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_up_tag?post=84417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- \n
- Le nombre de conversions ;<\/li>\n\n\n\n
- Le montant investi ;<\/li>\n\n\n\n
- Le ROAS.<\/li>\n<\/ul>\n\n\n\n
Mettre un indicateur en avant :<\/span><\/h3>\n\n\n\n
<\/p>\n\n\n\n
- \n
- Rep\u00e9rez l\u2019indicateur dans le rapport ou le tableau de bord ;<\/li>\n\n\n\n
- Survolez-le ;<\/li>\n\n\n\n
- Cliquez sur l\u2019\u00e9toile pour le mettre en \u00e9vidence.<\/li>\n<\/ol>\n\n\n\n<\/figure>\n\n\n\n
<\/p>\n\n\n\n
2. Personnaliser le th\u00e8me<\/span><\/h2>\n\n\n\n
<\/p>\n\n\n\n
Vous pouvez am\u00e9liorer la hi\u00e9rarchie visuelle gr\u00e2ce aux options suivantes :<\/p>\n\n\n\n
- \n
- Couleurs du th\u00e8me :<\/a><\/strong> choisissez une palette qui souligne les informations importantes.<\/li>\n\n\n\n
- Ordre des sections et plateformes :<\/a><\/strong> pr\u00e9sentez les donn\u00e9es dans un ordre logique, avec les informations prioritaires en haut du rapport.<\/li>\n\n\n\n
- Images et liens :<\/a><\/strong> utilisez des \u00e9l\u00e9ments visuels pour faciliter l\u2019interpr\u00e9tation.<\/li>\n<\/ul>\n\n\n\n
3. Utiliser l\u2019entonnoir vertical<\/span><\/h2>\n\n\n\n
<\/p>\n\n\n\n
Pour pr\u00e9senter le parcours client dans l\u2019entonnoir commercial, utilisez l\u2019 entonnoir vertical<\/strong>, disponible dans les rapports et tableaux de bord. Il facilite la lecture des conversions et des points de blocage.<\/p>\n\n\n\n
Ajouter un entonnoir vertical :<\/span><\/h3>\n\n\n\n
<\/p>\n\n\n\n
- \n
- Dans le document, cliquez sur \u00ab Ajouter un indicateur \u00bb<\/strong>;<\/li>\n\n\n\n
- Dans la barre lat\u00e9rale, s\u00e9lectionnez les Indicateurs personnalisables<\/strong> et faites glisser l\u2019Entonnoir<\/strong> dans le bloc de donn\u00e9es ;<\/li>\n\n\n\n
- Choisissez entre un entonnoir horizontal<\/strong> ou vertical<\/strong>;<\/li>\n\n\n\n
- Ajoutez les \u00e9tapes n\u00e9cessaires ;<\/li>\n\n\n\n
- Personnalisez les couleurs et terminez la configuration.<\/li>\n<\/ol>\n\n\n\n
<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/p>\n\n\n\n
4. Cr\u00e9er des indicateurs calcul\u00e9s<\/span><\/h2>\n\n\n\n
<\/p>\n\n\n\n
Vous pouvez ajouter des indicateurs calcul\u00e9s<\/strong> dans les entonnoirs. Combinez plusieurs donn\u00e9es pour obtenir des indicateurs adapt\u00e9s \u00e0 l\u2019analyse des campagnes.<\/p>\n\n\n\n
Exemples :<\/span><\/h3>\n\n\n\n
<\/p>\n\n\n\n
- \n
- Taux de conversion :<\/strong> (Nombre de conversions \/ Nombre total de clics) \u00d7 100<\/li>\n\n\n\n
- Interactions totales :<\/strong> somme des mentions J\u2019aime, commentaires et partages<\/li>\n<\/ul>\n\n\n\n
<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/p>\n\n\n\n
Ces fonctions permettent de produire des rapports plus visuels et mieux organis\u00e9s, pour communiquer plus clairement les r\u00e9sultats aux clients et aux \u00e9quipes.<\/p>\n\n\n\n
Essayez-les dans vos prochains rapports pour faire ressortir les enseignements utiles.<\/p>\n\n\n\n
Si vous avez des questions, contactez notre assistance.<\/em> =)<\/p>\n","protected":false},"excerpt":{"rendered":"
Des rapports et tableaux de bord clairs facilitent l\u2019analyse des donn\u00e9es et la prise de d\u00e9cision. Reportei permet de mettre en \u00e9vidence les informations essentielles pour vos clients et votre \u00e9quipe. 1. Utiliser la mise en avant des indicateurs La mise en avant des indicateurs permet de faire ressortir les chiffres strat\u00e9giques, par exemple : Mettre un indicateur […]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"helpdesk_category":[4043],"helpie_tag":[],"helpie_add_tag":[],"helpie_up_tag":[],"class_list":["post-84417","pauple_helpie","type-pauple_helpie","status-publish","format-standard","hentry","helpdesk_category-commencer"],"_links":{"self":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/84417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie"}],"about":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/types\/pauple_helpie"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/comments?post=84417"}],"version-history":[{"count":2,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/84417\/revisions"}],"predecessor-version":[{"id":84842,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/84417\/revisions\/84842"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/media?parent=84417"}],"wp:term":[{"taxonomy":"helpdesk_category","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpdesk_category?post=84417"},{"taxonomy":"helpie_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_tag?post=84417"},{"taxonomy":"helpie_add_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_add_tag?post=84417"},{"taxonomy":"helpie_up_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_up_tag?post=84417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Interactions totales :<\/strong> somme des mentions J\u2019aime, commentaires et partages<\/li>\n<\/ul>\n\n\n\n
- Dans la barre lat\u00e9rale, s\u00e9lectionnez les Indicateurs personnalisables<\/strong> et faites glisser l\u2019Entonnoir<\/strong> dans le bloc de donn\u00e9es ;<\/li>\n\n\n\n
- Ordre des sections et plateformes :<\/a><\/strong> pr\u00e9sentez les donn\u00e9es dans un ordre logique, avec les informations prioritaires en haut du rapport.<\/li>\n\n\n\n
- Couleurs du th\u00e8me :<\/a><\/strong> choisissez une palette qui souligne les informations importantes.<\/li>\n\n\n\n