Reportei permet de cr\u00e9er des rapports sur le compte entier ou sur des campagnes s\u00e9lectionn\u00e9es. Comprendre cette distinction aide \u00e0 pr\u00e9senter exactement les informations \u00e0 analyser et \u00e0 partager.<\/p>\n\n\n\n

Voici le fonctionnement et la configuration de chaque option.<\/p>\n\n\n\n

Rapports sur le compte entier<\/strong><\/span><\/h2>\n\n\n\n

<\/p>\n\n\n\n

Cette option pr\u00e9sente une vue globale du compte connect\u00e9, ind\u00e9pendamment du d\u00e9tail de chaque campagne.<\/p>\n\n\n\n

Donn\u00e9es affich\u00e9es<\/strong><\/span><\/h2>\n\n\n\n

<\/p>\n\n\n\n

\u2022 R\u00e9sultats agr\u00e9g\u00e9s des campagnes actives ayant produit des donn\u00e9es sur la p\u00e9riode s\u00e9lectionn\u00e9e.<\/p>\n\n\n\n

\u2022 Impressions, couverture, d\u00e9penses totales et autres indicateurs globaux du compte.<\/p>\n\n\n\n

Quand l\u2019utiliser ?<\/strong><\/span><\/h2>\n\n\n\n

<\/p>\n\n\n\n

\u2022 Pour pr\u00e9senter les performances g\u00e9n\u00e9rales du compte.<\/p>\n\n\n\n

\u2022 Pour \u00e9valuer l\u2019effet cumul\u00e9 des actions de toutes les campagnes.<\/p>\n\n\n\n

Exemple de rapport sur le compte entier :<\/p>\n\n\n\n

<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Rapports sur des campagnes pr\u00e9cises<\/strong><\/span><\/h2>\n\n\n\n

<\/p>\n\n\n\n

La s\u00e9lection de campagnes filtre les informations pour analyser leurs performances individuelles ou regroup\u00e9es, sans inclure les autres campagnes.<\/p>\n\n\n\n

Donn\u00e9es affich\u00e9es<\/strong><\/span><\/h4>\n\n\n\n

<\/p>\n\n\n\n

\u2022 Indicateurs des campagnes s\u00e9lectionn\u00e9es pendant la cr\u00e9ation.<\/p>\n\n\n\n

\u2022 Clics, conversions et d\u00e9penses d\u00e9taill\u00e9s par campagne.<\/p>\n\n\n\n

Quand l\u2019utiliser ?<\/strong><\/span><\/h4>\n\n\n\n

<\/p>\n\n\n\n

\u2022 Pour \u00e9valuer des campagnes pr\u00e9cises.<\/p>\n\n\n\n

\u2022 Pour une analyse d\u00e9taill\u00e9e portant sur des actions ou des p\u00e9riodes d\u00e9termin\u00e9es.<\/p>\n\n\n\n

Configuration dans Reportei<\/strong><\/span><\/h5>\n\n\n\n

<\/p>\n\n\n\n

Lors de la cr\u00e9ation, vous pouvez :<\/p>\n\n\n\n

1. Choisir les donn\u00e9es du compte entier pour obtenir une vue globale des performances.<\/p>\n\n\n\n

2. Choisir des campagnes dans la section Choisir les d\u00e9tails, afin d\u2019afficher uniquement leur d\u00e9tail dans les blocs correspondants.<\/p>\n\n\n\n

<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Conseil<\/strong> : un mod\u00e8le personnalis\u00e9 peut contenir des r\u00e9glages pr\u00e9enregistr\u00e9s qui influencent l\u2019affichage. Un bloc configur\u00e9 sur le compte entier conserve ce p\u00e9rim\u00e8tre m\u00eame si vous s\u00e9lectionnez des campagnes pr\u00e9cises.<\/p>\n\n\n\n

Exemple de rapport sur des campagnes s\u00e9lectionn\u00e9es :<\/p>\n\n\n\n

<\/figure>\n\n\n\n

<\/p>\n\n\n\n

*Leurs donn\u00e9es figurent dans le bloc Campagnes, sous le nom de chaque campagne avec ses indicateurs.<\/p>\n\n\n\n

Quelle option choisir ?<\/strong><\/span><\/h5>\n\n\n\n

<\/p>\n\n\n\n

Le choix d\u00e9pend de l\u2019objectif de l\u2019analyse :<\/p>\n\n\n\n

\u2022 Compte entier :<\/strong> pour une synth\u00e8se globale et strat\u00e9gique.<\/p>\n\n\n\n

\u2022 Campagnes pr\u00e9cises :<\/strong> pour un diagnostic d\u00e9taill\u00e9 ou des informations cibl\u00e9es.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Si vous avez des questions, contactez notre assistance par chat.<\/em> =)<\/p>\n","protected":false},"excerpt":{"rendered":"

Reportei permet de cr\u00e9er des rapports sur le compte entier ou sur des campagnes s\u00e9lectionn\u00e9es. Comprendre cette distinction aide \u00e0 pr\u00e9senter exactement les informations \u00e0 analyser et \u00e0 partager. Voici le fonctionnement et la configuration de chaque option. Rapports sur le compte entier Cette option pr\u00e9sente une vue globale du compte connect\u00e9, ind\u00e9pendamment du d\u00e9tail […]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"helpdesk_category":[4043,4087],"helpie_tag":[],"helpie_add_tag":[],"helpie_up_tag":[],"class_list":["post-84406","pauple_helpie","type-pauple_helpie","status-publish","format-standard","hentry","helpdesk_category-commencer","helpdesk_category-rapports"],"_links":{"self":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/84406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie"}],"about":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/types\/pauple_helpie"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/comments?post=84406"}],"version-history":[{"count":1,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/84406\/revisions"}],"predecessor-version":[{"id":84407,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/84406\/revisions\/84407"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/media?parent=84406"}],"wp:term":[{"taxonomy":"helpdesk_category","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpdesk_category?post=84406"},{"taxonomy":"helpie_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_tag?post=84406"},{"taxonomy":"helpie_add_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_add_tag?post=84406"},{"taxonomy":"helpie_up_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_up_tag?post=84406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}