Indicateurs publicitaires<\/em><\/strong><\/p>\n\n\n\n

Ils additionnent les valeurs des comptes publicitaires du rapport. Exemples :<\/p>\n\n\n\n

\n
• Couverture totale<\/li>\n\n\n\n
• Clics<\/li>\n\n\n\n
• Impressions<\/li>\n\n\n\n
• Nombre d\u2019annonces<\/li>\n\n\n\n
• Nombre de campagnes<\/li>\n\n\n\n
• Montant investi<\/li>\n<\/ul>\n\n\n\n

  Le calcul peut inclure les int\u00e9grations publicitaires compatibles pr\u00e9sentes dans le rapport, notamment Meta Ads, Google Ads, LinkedIn Ads, Pinterest Ads et TikTok Ads, selon les donn\u00e9es disponibles.<\/p>\n\n\n\n

  \ud83d\udea8 Tous les indicateurs ne sont pas disponibles pour chaque int\u00e9gration.<\/em><\/strong> Un total regroup\u00e9 peut donc exclure certaines sources. Par exemple, la couverture totale n\u2019inclut pas Google Ads lorsque cet indicateur n\u2019est pas fourni par son int\u00e9gration.<\/p>\n\n\n\n

  Indicateurs Google Business Profile<\/em><\/strong><\/p>\n\n\n\n

  Ils additionnent les valeurs des comptes Google Business Profile du rapport pour les indicateurs suivants, selon leur disponibilit\u00e9 :<\/p>\n\n\n\n

  \n
  • Actions totales<\/li>\n\n\n\n
  • R\u00e9servations totales<\/li>\n\n\n\n
  • Clics sur le site<\/li>\n\n\n\n
  • Appels totaux<\/li>\n\n\n\n
  • Demandes d\u2019itin\u00e9raire<\/li>\n\n\n\n
  • Vues totales<\/li>\n\n\n\n
  • Vues dans la recherche<\/li>\n\n\n\n
  • Vues dans Maps<\/li>\n<\/ul>\n\n\n\n

    \u00c0 savoir<\/strong><\/p>\n\n\n\n

    \n
    •  Dans un rapport ou tableau de bord, les indicateurs regroup\u00e9s s\u2019ajoutent \u00e0 un bloc personnalis\u00e9.<\/li>\n<\/ul>\n\n\n\n
      \n
      • Ils additionnent automatiquement les valeurs des comptes pr\u00e9sents. Par exemple, le montant investi regroupe les d\u00e9penses des plateformes publicitaires du rapport.<\/li>\n<\/ul>\n\n\n\n
        \n
        • S\u00e9lectionnez la famille souhait\u00e9e, choisissez l\u2019indicateur puis faites-le glisser dans le bloc personnalis\u00e9 :<\/li>\n<\/ul>\n\n\n\n

          <\/figure>\n\n\n\n

          \n
          • Le widget affiche les logos des plateformes<\/strong> incluses dans le calcul. Une infobulle pr\u00e9cise le nom du compte.<\/li>\n<\/ul>\n\n\n\n
            \n
            • Les indicateurs sont modifiables<\/strong>. Vous pouvez retirer<\/strong> un compte du calcul, mais pas modifier la formule.<\/em> Ouvrez l\u2019\u00e9dition de l\u2019indicateur, puis cliquez sur l\u2019ic\u00f4ne de retrait du compte concern\u00e9 :<\/li>\n<\/ul>\n\n\n\n

              <\/figure>\n\n\n\n

              \n
              • Lorsque vous ajoutez ou retirez un compte compatible, le widget se recharge<\/strong> et pr\u00e9sente le nouveau total.<\/li>\n<\/ul>\n\n\n\n
                \n
                • Comme les autres widgets, ils fonctionnent<\/strong> dans les mod\u00e8les<\/strong>, m\u00eame si les comptes du nouveau rapport sont diff\u00e9rents. Si aucun compte compatible n\u2019est pr\u00e9sent, un avertissement s\u2019affiche. L\u2019ajout d\u2019un compte recharge automatiquement le widget et ses donn\u00e9es. <\/li>\n<\/ul>\n\n\n\n

                  \u00c0 vous de l\u2019essayer. <\/em>\u26a1\ufe0f<\/strong><\/p>\n\n\n\n

                  Si vous avez des questions, contactez notre assistance.<\/em>\u00a0=)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

                  Pour d\u00e9couvrir le bloc personnalis\u00e9, consultez d\u2019abord cet article. Vous pouvez y utiliser les indicateurs regroup\u00e9s. \ud83c\udfa5 Cette vid\u00e9o en portugais pr\u00e9sente leur fonctionnement. Que sont les indicateurs regroup\u00e9s ? Ce sont des indicateurs pr\u00e9d\u00e9finis qui r\u00e9unissent automatiquement des donn\u00e9es communes de plusieurs plateformes ou comptes pour pr\u00e9senter une valeur totale. Exemple : les d\u00e9penses publicitaires […]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"helpdesk_category":[4087],"helpie_tag":[],"helpie_add_tag":[],"helpie_up_tag":[],"class_list":["post-84393","pauple_helpie","type-pauple_helpie","status-publish","format-standard","hentry","helpdesk_category-rapports"],"_links":{"self":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/84393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie"}],"about":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/types\/pauple_helpie"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/comments?post=84393"}],"version-history":[{"count":2,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/84393\/revisions"}],"predecessor-version":[{"id":84833,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/84393\/revisions\/84833"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/media?parent=84393"}],"wp:term":[{"taxonomy":"helpdesk_category","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpdesk_category?post=84393"},{"taxonomy":"helpie_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_tag?post=84393"},{"taxonomy":"helpie_add_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_add_tag?post=84393"},{"taxonomy":"helpie_up_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_up_tag?post=84393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}