{"id":84329,"date":"2026-10-15T12:33:52","date_gmt":"2026-10-15T15:33:52","guid":{"rendered":"https:\/\/reportei.com\/central-de-ajuda\/google-ads-comprendre-les-anciens-libelles-content-et-automatickeywords\/"},"modified":"2026-10-15T12:33:52","modified_gmt":"2026-10-15T15:33:52","slug":"google-ads-comprendre-les-anciens-libelles-content-et-automatickeywords","status":"publish","type":"pauple_helpie","link":"https:\/\/reportei.com\/fr\/central-de-ajuda\/google-ads-comprendre-les-anciens-libelles-content-et-automatickeywords\/","title":{"rendered":"Google Ads : comprendre les anciens libell\u00e9s \u00ab Content \u00bb et \u00ab AutomaticKeywords \u00bb"},"content":{"rendered":"

Cet article concerne les anciens rapports dans lesquels apparaissent les libell\u00e9s \u00ab Content \u00bb ou \u00ab AutomaticKeywords \u00bb. Dans ce contexte historique, ces libell\u00e9s regroupaient des donn\u00e9es li\u00e9es \u00e0 la diffusion sur le R\u00e9seau Display ; ils ne d\u00e9signaient pas n\u00e9cessairement un mot cl\u00e9 saisi dans le compte.<\/strong><\/p>\n

Ne les interpr\u00e9tez pas comme des mots cl\u00e9s actuels \u00e0 ajouter, modifier ou supprimer. Leur pr\u00e9sence dans un ancien rapport ne suffit pas non plus \u00e0 conclure que vos campagnes diffusent aujourd\u2019hui sur le R\u00e9seau Display. V\u00e9rifiez les param\u00e8tres et les r\u00e9sultats de la campagne concern\u00e9e dans Google Ads.<\/p>\n

Les anciens rapports pouvaient pr\u00e9senter une ligne par mot cl\u00e9 ou combinaison de crit\u00e8res, ainsi qu\u2019une ligne agr\u00e9g\u00e9e \u00ab Content \u00bb ou \u00ab AutomaticKeywords \u00bb. Cette explication d\u00e9crit l\u2019affichage historique re\u00e7u par Reportei ; elle ne garantit pas que l\u2019API Google Ads actuelle renvoie toujours ces m\u00eames libell\u00e9s.<\/p>\n

Le terme \u00ab Content \u00bb \u00e9tait notamment associ\u00e9 au ciblage contextuel, qui rapprochait les mots cl\u00e9s ou les th\u00e8mes des sites pertinents. Pour un rapport r\u00e9cent, comparez la campagne, le r\u00e9seau, la p\u00e9riode et les crit\u00e8res affich\u00e9s dans Google Ads. En cas de doute, transmettez le rapport et le nom du tableau \u00e0 notre assistance afin qu\u2019elle v\u00e9rifie la correspondance des donn\u00e9es.<\/p>\n

La documentation officielle de l\u2019API<\/a> permet de consulter les ressources actuelles de reporting. Vous trouverez \u00e9galement des explications sur le R\u00e9seau Display<\/a> et le ciblage contextuel<\/a> dans l\u2019aide Google Ads.<\/p>\n

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Si vous avez des questions, contactez notre \u00e9quipe d\u2019assistance !<\/em> =)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Cet article concerne les anciens rapports dans lesquels apparaissent les libell\u00e9s \u00ab Content \u00bb ou \u00ab AutomaticKeywords \u00bb. Dans ce contexte historique, ces libell\u00e9s regroupaient des donn\u00e9es li\u00e9es \u00e0 la diffusion sur le R\u00e9seau Display ; ils ne d\u00e9signaient pas n\u00e9cessairement un mot cl\u00e9 saisi dans le compte. Ne les interpr\u00e9tez pas comme des mots […]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"helpdesk_category":[4087],"helpie_tag":[],"helpie_add_tag":[],"helpie_up_tag":[],"class_list":["post-84329","pauple_helpie","type-pauple_helpie","status-publish","format-standard","hentry","helpdesk_category-rapports"],"_links":{"self":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/84329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie"}],"about":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/types\/pauple_helpie"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/comments?post=84329"}],"version-history":[{"count":1,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/84329\/revisions"}],"predecessor-version":[{"id":84330,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/84329\/revisions\/84330"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/media?parent=84329"}],"wp:term":[{"taxonomy":"helpdesk_category","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpdesk_category?post=84329"},{"taxonomy":"helpie_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_tag?post=84329"},{"taxonomy":"helpie_add_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_add_tag?post=84329"},{"taxonomy":"helpie_up_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_up_tag?post=84329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}