<div class='ui dimmer modals page' style='display: none;'><div id='helpie-password-modal' class='pauple_helpie ui modal small' style='display: none;'><div class='ui header'><i class='circular lock icon'></i> Password Protected</div><div class='item-content'><br /><label for='password_check'>Enter Password : </label><p><input type='password' id='password_check' name='password_check' class='password' value='' required></p></div><div class='actions'><div class='ui black deny button'>Nope</div><div class='ui positive right labeled icon button'>Yep, that's right!<i class='checkmark icon'></i></div></div><div class='clear'></div></div></div>{"id":56121,"date":"2025-05-15T09:30:51","date_gmt":"2025-05-15T12:30:51","guid":{"rendered":"https:\/\/reportei.com\/?post_type=pauple_helpie&#038;p=56121"},"modified":"2026-10-15T12:38:53","modified_gmt":"2026-10-15T15:38:53","slug":"comprenez-les-metriques-instagram-sur-reportei","status":"publish","type":"pauple_helpie","link":"https:\/\/reportei.com\/fr\/central-de-ajuda\/comprenez-les-metriques-instagram-sur-reportei\/","title":{"rendered":"Comprendre les indicateurs Instagram dans Reportei"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Instagram reste une plateforme majeure pour le marketing digital des entreprises. Une analyse pr\u00e9cise et \u00e0 jour de ses donn\u00e9es permet donc de prendre des d\u00e9cisions mieux inform\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chez Reportei, nous suivons les mises \u00e0 jour d\u2019Instagram, notamment celles de son API, afin que les indicateurs des rapports refl\u00e8tent fid\u00e8lement les donn\u00e9es mises \u00e0 disposition par la plateforme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis 2024, Instagram a apport\u00e9 des modifications importantes \u00e0 son API, notamment de nouveaux indicateurs de contenu. En 2025, ces changements se sont poursuivis avec, par exemple, le remplacement des <strong>\u00ab Impressions \u00bb<\/strong> par les <strong>\u00ab Vues \u00bb<\/strong>. Nous en parlons plus en d\u00e9tail dans <a href=\"https:\/\/reportei.com\/fr\/central-de-ajuda\/instagram-impressions-et-vues\/\">cet article<\/a>). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce guide explique le fonctionnement de l\u2019int\u00e9gration Instagram et les principaux indicateurs concern\u00e9s par les limites de son API.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-como-os-dados-do-instagram-s-o-coletados-no-reportei\"><span id=\"helpie-sp-1\">\ud83d\udcca Comment Reportei collecte-t-il les donn\u00e9es Instagram ?<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La collecte d\u00e9pend directement des donn\u00e9es qu\u2019Instagram fournit via son API. Certaines informations comportent donc des restrictions ou sont transmises sous un format particulier, comme expliqu\u00e9 ci-dessous.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-org-nico-pago-ou-org-nico-pago\"><span id=\"helpie-sp-1-1\"><strong>\ud83d\udd0d Donn\u00e9es organiques, payantes ou organiques + payantes<\/strong><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tous les indicateurs Instagram ne regroupent pas les donn\u00e9es organiques et payantes. Dans de nombreux cas, l\u2019API fournit uniquement les donn\u00e9es organiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque cette information est disponible, cliquez sur le point d\u2019interrogation \u00ab ? \u00bb \u00e0 c\u00f4t\u00e9 de l\u2019indicateur pour savoir s\u2019il correspond \u00e0 des donn\u00e9es :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organiques<\/li>\n\n\n\n<li>Payantes<\/li>\n\n\n\n<li>Organiques + payantes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez ainsi mieux interpr\u00e9ter les r\u00e9sultats de votre rapport.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-hist-rico-de-seguidores-e-stories\"><span id=\"helpie-sp-1-2\"><strong>\u23f3 Historique des abonn\u00e9s et des stories<\/strong><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u2019API Instagram ne fournit pas \u00e0 Reportei l\u2019historique ant\u00e9rieur des abonn\u00e9s et des stories. <\/strong>Nous ne pouvons donc commencer \u00e0 recueillir ces donn\u00e9es qu\u2019\u00e0 partir de la connexion du compte \u00e0 Reportei. Si vous g\u00e9n\u00e9rez un rapport portant sur une p\u00e9riode ant\u00e9rieure, un message indiquera que nous ne disposons pas de cet historique. <br><br><strong>Indicateurs concern\u00e9s par cette limite :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nombre d\u2019abonn\u00e9s<\/li>\n\n\n\n<li>Variation du nombre d\u2019abonn\u00e9s<\/li>\n\n\n\n<li>Tous les indicateurs li\u00e9s aux stories<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-dados-das-postagens-totais-vs-parciais\"><span id=\"helpie-sp-1-3\"><strong>\ud83d\udcc5 Donn\u00e9es des publications : cumul\u00e9es ou limit\u00e9es \u00e0 la p\u00e9riode<\/strong><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019API Instagram permet deux types de consultation des donn\u00e9es des publications :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Donn\u00e9es cumul\u00e9es<\/strong> <br><br>Elles refl\u00e8tent les performances cumul\u00e9es depuis la mise en ligne des publications parues pendant la p\u00e9riode analys\u00e9e.<br><br><br><strong>Indicateurs des publications utilisant des donn\u00e9es cumul\u00e9es (Lifetime)<\/strong>:<br><br>\n<ul class=\"wp-block-list\">\n<li>Indicateurs des publications utilisant des donn\u00e9es cumul\u00e9es (Lifetime)<\/li>\n\n\n\n<li>Donn\u00e9es organiques des publications \u2014 tableau<\/li>\n\n\n\n<li>Reels \u00e0 la une \u2014 tableau<\/li>\n\n\n\n<li>Taux d\u2019interaction des publications<\/li>\n\n\n\n<li>Couverture totale des publications<\/li>\n\n\n\n<li>Couverture totale des reels<\/li>\n\n\n\n<li>Total des commentaires sur les publications<\/li>\n\n\n\n<li>Total des commentaires sur les reels<\/li>\n\n\n\n<li>Total des partages des publications<\/li>\n\n\n\n<li>Total des partages des reels<\/li>\n\n\n\n<li>Total des mentions J\u2019aime sur les publications<\/li>\n\n\n\n<li>Total des mentions J\u2019aime sur les reels<\/li>\n\n\n\n<li>Engagement total des publications<\/li>\n\n\n\n<li>Total des enregistrements des publications<\/li>\n\n\n\n<li>Total des enregistrements des reels<\/li>\n\n\n\n<li>Total des vues des publications<\/li>\n\n\n\n<li>Total des vues des reels<br><br><br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Donn\u00e9es limit\u00e9es \u00e0 la p\u00e9riode<\/strong><br><br>Elles montrent les performances sur une p\u00e9riode pr\u00e9cise, quelle que soit la date de mise en ligne de la publication. Ces indicateurs permettent de comparer directement diff\u00e9rentes p\u00e9riodes.<br><br><br><strong>Indicateurs utilisant des donn\u00e9es limit\u00e9es \u00e0 la p\u00e9riode<\/strong>:<br><br>\n<ul class=\"wp-block-list\">\n<li>Couverture des publications des 30 derniers jours<\/li>\n\n\n\n<li>Couverture des directs<\/li>\n\n\n\n<li>Couverture des carrousels<\/li>\n\n\n\n<li>Couverture des publicit\u00e9s<\/li>\n\n\n\n<li>Couverture des reels des 30 derniers jours<\/li>\n\n\n\n<li>Commentaires sur les publications<\/li>\n\n\n\n<li>Commentaires sur les reels<\/li>\n\n\n\n<li>Partages des reels<\/li>\n\n\n\n<li>Partages<\/li>\n\n\n\n<li>Partages des images<\/li>\n\n\n\n<li>Partages des directs<\/li>\n\n\n\n<li>Partages des carrousels<\/li>\n\n\n\n<li>Partages des publicit\u00e9s<\/li>\n\n\n\n<li>Mentions J\u2019aime<\/li>\n\n\n\n<li>Mentions J\u2019aime sur les publications<\/li>\n\n\n\n<li>Mentions J\u2019aime sur les directs<\/li>\n\n\n\n<li>Mentions J\u2019aime sur les carrousels<\/li>\n\n\n\n<li>Mentions J\u2019aime sur les publicit\u00e9s<\/li>\n\n\n\n<li>Mentions J\u2019aime sur les reels<\/li>\n\n\n\n<li>Interactions avec les publications<\/li>\n\n\n\n<li>Interactions avec les directs<\/li>\n\n\n\n<li>Interactions avec les carrousels<\/li>\n\n\n\n<li>Interactions avec les publicit\u00e9s<\/li>\n\n\n\n<li>Interactions avec les reels<\/li>\n\n\n\n<li>Enregistrements des publications<\/li>\n\n\n\n<li>Enregistrements des reels<\/li>\n\n\n\n<li>Enregistrements des publicit\u00e9s<\/li>\n\n\n\n<li>Enregistrements<\/li>\n\n\n\n<li>Enregistrements des directs<\/li>\n\n\n\n<li>Enregistrements des carrousels<br><br><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Ces donn\u00e9es limit\u00e9es \u00e0 la p\u00e9riode correspondent au p\u00e9rim\u00e8tre affich\u00e9 dans les statistiques Instagram. Pour les comparer, v\u00e9rifiez \u00e9galement la p\u00e9riode et la d\u00e9finition de chaque indicateur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous continuons \u00e0 suivre les am\u00e9liorations et les mises \u00e0 jour des r\u00e9seaux sociaux et des autres canaux pour maintenir Reportei \u00e0 jour. =)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Si vous avez des questions, contactez notre \u00e9quipe d\u2019assistance par chat.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram reste une plateforme majeure pour le marketing digital des entreprises. Une analyse pr\u00e9cise et \u00e0 jour de ses donn\u00e9es permet donc de prendre des d\u00e9cisions mieux inform\u00e9es. Chez Reportei, nous suivons les mises \u00e0 jour d\u2019Instagram, notamment celles de son API, afin que les indicateurs des rapports refl\u00e8tent fid\u00e8lement les donn\u00e9es mises \u00e0 disposition [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"helpdesk_category":[4087],"helpie_tag":[],"helpie_add_tag":[],"helpie_up_tag":[],"class_list":["post-56121","pauple_helpie","type-pauple_helpie","status-publish","format-standard","hentry","helpdesk_category-rapports"],"_links":{"self":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/56121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie"}],"about":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/types\/pauple_helpie"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/comments?post=56121"}],"version-history":[{"count":3,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/56121\/revisions"}],"predecessor-version":[{"id":84423,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/56121\/revisions\/84423"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/media?parent=56121"}],"wp:term":[{"taxonomy":"helpdesk_category","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpdesk_category?post=56121"},{"taxonomy":"helpie_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_tag?post=56121"},{"taxonomy":"helpie_add_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_add_tag?post=56121"},{"taxonomy":"helpie_up_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_up_tag?post=56121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}