Instagram a apport\u00e9 des changements importants \u00e0 sa documentation, affectant les m\u00e9triques utilis\u00e9es pour mesurer la performance du contenu. Ce mouvement vise \u00e0 simplifier et \u00e0 faciliter la pr\u00e9sentation et la compr\u00e9hension des informations. La principale nouveaut\u00e9 de 2025 \u2013 jusqu’\u00e0 pr\u00e9sent \u2013 est le remplacement de la m\u00e9trique \u00ab\u00a0Impressions\u00a0\u00bb par \u00ab\u00a0Vues\u00a0\u00bb.<\/strong><\/p>\n\n\n\n

Ici, nous expliquons ce que cela signifie pour vous, en particulier si vous utilisez Reportei.<\/p>\n\n\n\n

Les \u00ab\u00a0Impressions\u00a0\u00bb n’existent-elles plus sur Instagram ?<\/strong><\/span><\/h2>\n\n\n\n

\u00c0 partir du 21 avril 2025, la m\u00e9trique \u00ab\u00a0Impressions\u00a0\u00bb sera remplac\u00e9e par \u00ab\u00a0Vues\u00a0\u00bb. <\/strong>Si vous \u00eates habitu\u00e9 \u00e0 consulter directement l’interface de Business Suite ou d’Instagram, vous avez probablement remarqu\u00e9 que les impressions ne sont plus affich\u00e9es depuis un certain temps et que les vues les ont remplac\u00e9es<\/strong>. Cependant, la mise \u00e0 jour officielle de l’API aura lieu en avril. L’objectif de ce changement est de rendre les mesures plus claires et de simplifier l’analyse des r\u00e9sultats de vos publications.<\/p>\n\n\n\n

Que change la m\u00e9trique \u00ab\u00a0Vues\u00a0\u00bb ?<\/strong><\/span><\/h2>\n\n\n\n

Toutes les m\u00e9triques qui utilisaient pr\u00e9c\u00e9demment \u00ab\u00a0Impressions\u00a0\u00bb afficheront d\u00e9sormais \u00ab\u00a0Vues\u00a0\u00bb. <\/strong>Cela concerne aussi bien les m\u00e9triques li\u00e9es au profil dans son ensemble que celles directement li\u00e9es aux publications et aux stories.<\/p>\n\n\n\n

\n
• Mod\u00e8les :<\/strong> Tout mod\u00e8le cr\u00e9\u00e9 avant le changement qui contenait des informations sur les \u00ab\u00a0Impressions\u00a0\u00bb verra cette m\u00e9trique remplac\u00e9e par \u00ab\u00a0Vues\u00a0\u00bb. Ainsi, lors de la g\u00e9n\u00e9ration de nouveaux rapports avec le mod\u00e8le, ce sera d\u00e9j\u00e0 mis \u00e0 jour.
  <\/li>\n\n\n\n
• Pour les rapports et Dashboards :<\/strong> Si vous ouvrez un ancien rapport g\u00e9n\u00e9r\u00e9 avant le changement, vous pourrez encore voir \u00ab\u00a0l’instantan\u00e9\u00a0\u00bb enregistr\u00e9, c’est-\u00e0-dire la valeur des impressions telle qu’elle \u00e9tait le jour de la g\u00e9n\u00e9ration du rapport. Cependant, si une modification est effectu\u00e9e pour mettre \u00e0 jour le rapport, vous verrez la substitution par \u00ab\u00a0Vues\u00a0\u00bb. Il en va de m\u00eame pour les Dashboards : en mettant \u00e0 jour la p\u00e9riode d’analyse apr\u00e8s le 21 avril 2025, m\u00eame si elle concerne une p\u00e9riode ant\u00e9rieure au changement, vous ne verrez que la nouvelle m\u00e9trique.<\/li>\n<\/ul>\n\n\n\n

  Pourquoi ce changement se produit-il ?<\/strong><\/span><\/h3>\n\n\n\n

  Ce remplacement de la m\u00e9trique \u00ab\u00a0Impressions\u00a0\u00bb par \u00ab\u00a0Vues\u00a0\u00bb sur Instagram est une mise \u00e0 jour visant \u00e0 am\u00e9liorer la pr\u00e9cision de la mesure des donn\u00e9es. Comme mentionn\u00e9 pr\u00e9c\u00e9demment, avec ces changements, Instagram cherche \u00e0 rendre l’exp\u00e9rience d’analyse plus simple et plus efficace pour tous, et Reportei suit toujours toutes les mises \u00e0 jour !<\/p>\n\n\n\n

  Si vous avez des questions, contactez notre \u00e9quipe de support via le chat !<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

  Instagram a apport\u00e9 des changements importants \u00e0 sa documentation, affectant les m\u00e9triques utilis\u00e9es pour mesurer la performance du contenu. Ce mouvement vise \u00e0 simplifier et \u00e0 faciliter la pr\u00e9sentation et la compr\u00e9hension des informations. La principale nouveaut\u00e9 de 2025 \u2013 jusqu’\u00e0 pr\u00e9sent \u2013 est le remplacement de la m\u00e9trique \u00ab\u00a0Impressions\u00a0\u00bb par \u00ab\u00a0Vues\u00a0\u00bb. Ici, nous expliquons […]<\/p>\n","protected":false},"author":9,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"helpdesk_category":[],"helpie_tag":[],"helpie_add_tag":[],"helpie_up_tag":[],"class_list":["post-54714","pauple_helpie","type-pauple_helpie","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/54714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie"}],"about":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/types\/pauple_helpie"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/comments?post=54714"}],"version-history":[{"count":2,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/54714\/revisions"}],"predecessor-version":[{"id":54716,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/pauple_helpie\/54714\/revisions\/54716"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/media?parent=54714"}],"wp:term":[{"taxonomy":"helpdesk_category","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpdesk_category?post=54714"},{"taxonomy":"helpie_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_tag?post=54714"},{"taxonomy":"helpie_add_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_add_tag?post=54714"},{"taxonomy":"helpie_up_tag","embeddable":true,"href":"https:\/\/reportei.com\/fr\/wp-json\/wp\/v2\/helpie_up_tag?post=54714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}