{"id":42899,"date":"2024-03-16T17:01:59","date_gmt":"2024-03-16T20:01:59","guid":{"rendered":"https:\/\/reportei.com\/?p=42899"},"modified":"2024-03-15T17:03:58","modified_gmt":"2024-03-15T20:03:58","slug":"que-son-las-metricas-de-vanidad","status":"publish","type":"post","link":"https:\/\/reportei.com\/es\/que-son-las-metricas-de-vanidad\/","title":{"rendered":"\u00bfQu\u00e9 son las m\u00e9tricas de vanidad?"},"content":{"rendered":"\n<p>\u00bfQui\u00e9n no se ha emocionado al notar que la p\u00e1gina de un cliente tiene muchos seguidores o que una foto publicada obtuvo muchas likes? \u00bfEs realmente importante tener muchos seguidores y likes, y es se\u00f1al de que tu estrategia de marketing digital est\u00e1 funcionando?<\/p>\n\n\n\n<p>Las reacciones a las publicaciones, el n\u00famero de seguidores y el n\u00famero de vistas son las m\u00e9tricas de vanidad m\u00e1s comunes, ya que estas m\u00e9tricas no proporcionan muchos insumos para que el analista de redes sociales comprenda si las acciones realizadas fueron realmente efectivas. Sin embargo, un n\u00famero alto de likes y seguidores, por ejemplo, sirve para \u201cdar una buena impresi\u00f3n\u201d y tambi\u00e9n \u201cinflar el ego\u201d.<\/p>\n\n\n\n<p>Por lo tanto, al encontrarte con muchas likes, seguidores, altas tasas de clics y de rechazo; es importante observar estos n\u00fameros, reflexionando sobre el contexto en que fueron obtenidos. Despu\u00e9s de todo, es indispensable que analices el crecimiento de tus redes sociales teniendo en cuenta la calidad de la base, aumentando el n\u00famero de personas interesadas en tu producto\/servicio y no el n\u00famero de personas que eventualmente le dar\u00e1n like a tus publicaciones. La adquisici\u00f3n de clientes y promotores de tu marca debe ser la prioridad.<\/p>\n\n\n\n<p>\u00bfCu\u00e1les son las principales m\u00e9tricas de vanidad?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Likes;<\/li>\n\n\n\n<li>Compartidos;<\/li>\n\n\n\n<li>Vistas;<\/li>\n\n\n\n<li>Tasa de clics;<\/li>\n\n\n\n<li>Tasa de rechazo;<\/li>\n\n\n\n<li>Descargas de app, etc.<\/li>\n<\/ul>\n\n\n\n<p>\u00bfDeben ignorarse las m\u00e9tricas de vanidad?<\/p>\n\n\n\n<p>No. Sin embargo, estas m\u00e9tricas no deben ser la base de tu an\u00e1lisis de redes sociales. Presta m\u00e1s atenci\u00f3n a las m\u00e9tricas que te \u201ccuentan una historia\u201d, es decir, aquellas que te ayudar\u00e1n a crear oportunidades de venta y te dar\u00e1n la posibilidad de pensar en acciones que hagan que tus visitantes avancen en el proceso de conversi\u00f3n.<\/p>\n\n\n\n<p>Por lo tanto, enf\u00f3cate m\u00e1s en las tasas de conversi\u00f3n, n\u00famero de visitantes \u00fanicos, costo de adquisici\u00f3n por cliente, etc., que ciertamente proporcionar\u00e1n m\u00e1s insumos para que t\u00fa y tu equipo de marketing digital reflexionen si realmente est\u00e1n generando buenos resultados o no. De hecho, hemos escrito un texto para el blog de iClips sobre c\u00f3mo saber si tu estrategia de redes sociales est\u00e1 funcionando. \u00a1Vale la pena echarle un vistazo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQui\u00e9n no se ha emocionado al notar que la p\u00e1gina de un cliente tiene muchos seguidores o que una foto publicada obtuvo muchas likes? \u00bfEs realmente importante tener muchos seguidores y likes, y es se\u00f1al de que tu estrategia de marketing digital est\u00e1 funcionando? Las reacciones a las publicaciones, el n\u00famero de seguidores y el [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":42898,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1108],"tags":[],"class_list":["post-42899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"_links":{"self":[{"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/posts\/42899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/comments?post=42899"}],"version-history":[{"count":1,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/posts\/42899\/revisions"}],"predecessor-version":[{"id":42900,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/posts\/42899\/revisions\/42900"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/media\/42898"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/media?parent=42899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/categories?post=42899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/tags?post=42899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}