{"id":21977,"date":"2021-07-21T14:19:04","date_gmt":"2021-07-21T17:19:04","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=21977"},"modified":"2021-07-21T14:19:04","modified_gmt":"2021-07-21T17:19:04","slug":"metricas-de-vanidad","status":"publish","type":"post","link":"https:\/\/reportei.com\/es\/metricas-de-vanidad\/","title":{"rendered":"\u00bfQu\u00e9 son las m\u00e9tricas de vanidad?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00bfQui\u00e9n nunca se ha entusiasmado al percibir que la p\u00e1gina de un cliente tiene muchos seguidores o que una foto publicada conquist\u00f3 muchos me gusta? \u00bfSer\u00e1 que tener muchos seguidores y muchos me gusta es realmente importante y es se\u00f1al de que tu estrategia de marketing digital est\u00e1 funcionando?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las reacciones en publicaciones, el n\u00famero de seguidores y el n\u00famero de visualizaciones son las <\/span><b>m\u00e9tricas de vanidad<\/b><span style=\"font-weight: 400;\"> m\u00e1s comunes, ya que esas m\u00e9tricas no dan muchos materiales para el analista de redes sociales comprender si las acciones realizadas han sido realmente efectivas. No obstante, un n\u00famero alto de me gusta y seguidores, por ejemplo, sirve para \u201ccausar una buena impresi\u00f3n\u201d y tambi\u00e9n \u201cinflar el ego\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por lo tanto, al encontrarse con muchos me gusta, seguidores, tasas de clics y de rechazo altas; es importante observar eses n\u00fameros, reflectando sobre el contexto en que ellos fueron obtenidos. Al fin, es indispensable que t\u00fa analices el crecimiento de tus redes sociales llevando en consideraci\u00f3n la cualidad de la base, aumentando el n\u00famero de personas interesadas en tus publicaciones. La conquista de clientes y promotores de tu marca debe ser la prioridad.<\/span><\/p>\n<h2><b>\u00bfCu\u00e1les son las principales m\u00e9tricas de vanidad?<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Me gusta;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compartici\u00f3n;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visualizaciones;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tasa de clics;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tasa de rechazo;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Descarga de aplicativos; etc.<\/span><\/li>\n<\/ul>\n<h2><b>\u00bfA las m\u00e9tricas de vanidad deben ignorarse?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">No. No obstante, esas m\u00e9tricas no deben ser la base de tu an\u00e1lisis de redes sociales. Da m\u00e1s atenci\u00f3n a las m\u00e9tricas que te \u201ccuentan una historia\u201d, o sea, aquellas que te ayudar\u00e1n a crear oportunidades de venda y te dar\u00e1n condiciones de pensar en acciones que har\u00e1n tus visitantes avanzar\u00e1n en el proceso de conversi\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por lo tanto, enf\u00f3cate m\u00e1s en las tasas de conversi\u00f3n, n\u00famero de visitantes \u00fanicos, costo de adquisici\u00f3n por cliente, etc, que por cierto te dar\u00e1n m\u00e1s suministros para que t\u00fa y tu equipo de marketing digital reflect\u00e9is si realmente vosotros gener\u00e9is buenos resultados o no. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p> \u00bfSer\u00e1 que tener muchos seguidores y muchos me gusta es realmente importante y es se\u00f1al de que tu estrategia de marketing digital est\u00e1 funcionando?<\/p>\n","protected":false},"author":8,"featured_media":21978,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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