A diferencia de un texto continuo,\u00a0JSON organiza la informaci\u00f3n en bloques estructurados<\/strong>. Esto permite que otras herramientas\u00a0interpreten cada parte de los datos por separado<\/strong>\u00a0y utilicen esa informaci\u00f3n en sus automatizaciones.<\/p>\n\n\n\n Mensaje definido:<\/strong><\/p>\n\n\n\n En formato JSON, los datos se env\u00edan con una estructura como la siguiente. Este segundo ejemplo utiliza otro per\u00edodo y otros valores ilustrativos:<\/strong><\/p>\n\n\n\n Observa que, en JSON<\/strong>, cada m\u00e9trica (CTR, CPC, conversiones, etc.) y sus variaciones se almacenan en campos espec\u00edficos<\/strong>.<\/p>\n\n\n\n <\/p>\n\n\n\n Si tienes alguna pregunta, nuestro equipo de soporte est\u00e1 a tu disposici\u00f3n.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" A diferencia de un texto continuo,\u00a0JSON organiza la informaci\u00f3n en bloques estructurados. Esto permite que otras herramientas\u00a0interpreten cada parte de los datos por separado\u00a0y utilicen esa informaci\u00f3n en sus automatizaciones. Ejemplo de mensaje configurado en Reportei (como texto): Mensaje definido: \u00a1Hola! \u00a1Buenas tardes! \ud83d\udcca Resumen de resultados \u2013 ReporteiPer\u00edodo analizado: 19\/08\/25 a 19\/08\/25 \ud83d\udd39 Google […]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"helpdesk_category":[1134],"helpie_tag":[],"helpie_add_tag":[],"helpie_up_tag":[],"class_list":["post-84725","pauple_helpie","type-pauple_helpie","status-publish","format-standard","hentry","helpdesk_category-informes"],"_links":{"self":[{"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/pauple_helpie\/84725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/pauple_helpie"}],"about":[{"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/types\/pauple_helpie"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/comments?post=84725"}],"version-history":[{"count":1,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/pauple_helpie\/84725\/revisions"}],"predecessor-version":[{"id":84726,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/pauple_helpie\/84725\/revisions\/84726"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/media?parent=84725"}],"wp:term":[{"taxonomy":"helpdesk_category","embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/helpdesk_category?post=84725"},{"taxonomy":"helpie_tag","embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/helpie_tag?post=84725"},{"taxonomy":"helpie_add_tag","embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/helpie_add_tag?post=84725"},{"taxonomy":"helpie_up_tag","embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/helpie_up_tag?post=84725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Ejemplo de mensaje configurado en Reportei (como texto):<\/strong><\/span><\/h3>\n\n\n\n
\u00a1Hola! \u00a1Buenas tardes!
\ud83d\udcca Resumen de resultados<\/strong> \u2013 Reportei
Per\u00edodo analizado<\/strong>: 19\/08\/25 a 19\/08\/25
\ud83d\udd39 Google Ads - Reportei<\/strong>
CTR<\/strong> : 2,41% (31,68%)
CPC medio<\/strong> : R$1,33 (-9,41%)
Conversiones<\/strong> : 2,00 (0%)
\ud83d\udd39 Google Analytics 4 - Reportei - GA4<\/strong>
Tasa de interacci\u00f3n<\/strong> : 60,42% (-2,29%)
Tiempo de interacci\u00f3n medio por usuario<\/strong> : 00:01:23 (11,57%)
Evento clave<\/strong> : 118,00 (24,21%)
\ud83d\udd39 Meta Ads - Reportei<\/strong>
Importe invertido<\/strong> : R$207,16 (-26,68%)
Alcance total<\/strong> : 42.805,00 (-27,97%)
Impresiones totales<\/strong> : 57.423,00 (-26,70%)<\/code>
<\/pre>\n\n\n\nEstructura del formato JSON<\/strong><\/span><\/h4>\n\n\n\n
{
\"fb_ads:spend(act_383886488770066)\": {
\"values\": \"3963\",
\"comparison\": {
\"values\": \"3441.21\",
\"difference\": 15.162980463267274,
\"absoluteDifference\": 521.79
}
},
\"[variation]fb_ads:spend(act_383886488770066)\": {
\"values\": \"3963\",
\"comparison\": {
\"values\": \"3441.21\",
\"difference\": 15.162980463267274,
\"absoluteDifference\": 521.79
}
},
\"fb_ads:reach(act_383886488770066)\": {
\"values\": \"173869\",
\"comparison\": {
\"values\": \"112945\",
\"difference\": 53.9412988622781,
\"absoluteDifference\": 60924
}
},
\"[variation]fb_ads:reach(act_383886488770066)\": {
\"values\": \"173869\",
\"comparison\": {
\"values\": \"112945\",
\"difference\": 53.9412988622781,
\"absoluteDifference\": 60924
}
},
\"fb_ads:impressions(act_383886488770066)\": {
\"values\": \"561774\",
\"comparison\": {
\"values\": \"405653\",
\"difference\": 38.4863417748667,
\"absoluteDifference\": 156121
}
},
\"[variation]fb_ads:impressions(act_383886488770066)\": {
\"values\": \"561774\",
\"comparison\": {
\"values\": \"405653\",
\"difference\": 38.4863417748667,
\"absoluteDifference\": 156121
}
},
\"google_analytics_4:engagement_rate(338565990)\": {
\"values\": \"0.55308789613052023\",
\"comparison\": {
\"values\": \"0.56901017576318225\",
\"difference\": -2.798241632727624,
\"absoluteDifference\": -0.015922279632662018
}
},
\"[variation]google_analytics_4:engagement_rate(338565990)\": {
\"values\": \"0.55308789613052023\",
\"comparison\": {
\"values\": \"0.56901017576318225\",
\"difference\": -2.798241632727624,
\"absoluteDifference\": -0.015922279632662018
}
},
\"google_analytics_4:average_engagement_time(338565990)\": {
\"values\": \"80.913820811570915\",
\"comparison\": {
\"values\": \"76.335936410542459\",
\"difference\": 5.997023965761187,
\"absoluteDifference\": 4.577884401028456
}
},
\"[variation]google_analytics_4:average_engagement_time(338565990)\": {
\"values\": \"80.913820811570915\",
\"comparison\": {
\"values\": \"76.335936410542459\",
\"difference\": 5.997023965761187,
\"absoluteDifference\": 4.577884401028456
}
},
\"google_analytics_4:conversions_count(338565990)\": {
\"values\": \"1940\",
\"comparison\": {
\"values\": \"1632\",
\"difference\": 18.872549019607845,
\"absoluteDifference\": 308
}
},
\"[variation]google_analytics_4:conversions_count(338565990)\": {
\"values\": \"1940\",
\"comparison\": {
\"values\": \"1632\",
\"difference\": 18.872549019607845,
\"absoluteDifference\": 308
}
},
\"gads:ctr(1755373868-5595071219)\": {
\"values\": 0.025148783837534803,
\"comparison\": {
\"values\": 0.030364372469635626,
\"difference\": -17.17667189505204,
\"absoluteDifference\": -0.005215588632100823
}
},
\"[variation]gads:ctr(1755373868-5595071219)\": {
\"values\": 0.025148783837534803,
\"comparison\": {
\"values\": 0.030364372469635626,
\"difference\": -17.17667189505204,
\"absoluteDifference\": -0.005215588632100823
}
},
\"gads:average_cpc(1755373868-5595071219)\": {
\"values\": 0.8705458848105043,
\"comparison\": {
\"values\": 1.0606967460890493,
\"difference\": -17.926976959216688,
\"absoluteDifference\": -0.19015086127854497
}
},
\"[variation]gads:average_cpc(1755373868-5595071219)\": {
\"values\": 0.8705458848105043,
\"comparison\": {
\"values\": 1.0606967460890493,
\"difference\": -17.926976959216688,
\"absoluteDifference\": -0.19015086127854497
}
},
\"gads:conversions(1755373868-5595071219)\": {
\"values\": 24,
\"comparison\": {
\"values\": 35,
\"difference\": -31.42857142857143,
\"absoluteDifference\": -11
}
},
\"[variation]gads:conversions(1755373868-5595071219)\": {
\"values\": 24,
\"comparison\": {
\"values\": 35,
\"difference\": -31.42857142857143,
\"absoluteDifference\": -11
}
},
\"message\": \"\u00a1Hola! \u00a1Buenas tardes!\\r\\n \ud83d\udcca *Resumen de resultados* \u2013 :name\\r\\n*Per\u00edodo analizado*: :period\\r\\n\\r\\n \\r\\n\ud83d\udd39 *Google Ads - Reportei* \\r\\n\\r\\n*CTR* : :gads:ctr(1755373868-5595071219) (:[variation]gads:ctr(1755373868-5595071219))\\r\\n*CPC medio* : :gads:average_cpc(1755373868-5595071219) (:[variation]gads:average_cpc(1755373868-5595071219))\\r\\n*Conversiones* : :gads:conversions(1755373868-5595071219) (:[variation]gads:conversions(1755373868-5595071219))\\r\\n\\r\\n\ud83d\udd39 *Google Analytics 4 - Reportei - GA4* \\r\\n\\r\\n*Tasa de interacci\u00f3n* : :google_analytics_4:engagement_rate(338565990) (:[variation]google_analytics_4:engagement_rate(338565990))\\r\\n*Tiempo de interacci\u00f3n medio por usuario* : :google_analytics_4:average_engagement_time(338565990) (:[variation]google_analytics_4:average_engagement_time(338565990))\\r\\n*Evento clave* : :google_analytics_4:conversions_count(338565990) (:[variation]google_analytics_4:conversions_count(338565990))\\r\\n\\r\\n\ud83d\udd39 *Meta Ads - Reportei* \\r\\n\\r\\n*Importe invertido* : :fb_ads:spend(act_383886488770066) (:[variation]fb_ads:spend(act_383886488770066))\\r\\n*Alcance total* : :fb_ads:reach(act_383886488770066) (:[variation]fb_ads:reach(act_383886488770066))\\r\\n*Impresiones totales* : :fb_ads:impressions(act_383886488770066) (:[variation]fb_ads:impressions(act_383886488770066))\",
\"name\": \"Reportei\",
\"period\": {
\"start\": \"2025-07-01\",
\"end\": \"2025-07-31\"
},
\"comparison_period\": {
\"start\": \"2025-06-01\",
\"end\": \"2025-06-30\"
}
}<\/code><\/pre>\n\n\n\n
\n\n\n\nQu\u00e9 formato elegir<\/strong><\/span><\/h3>\n\n\n\n
\n