Es m\u00e1s sencillo de lo que parece. Los clics en el enlace<\/em> representan los clics en enlaces que llevan a experiencias o destinos seleccionados, dentro o fuera de las tecnolog\u00edas de Meta. En cambio, la m\u00e9trica Clics<\/em> incluye todos los clics: tanto los clics en enlaces como cualquier otro clic en el anuncio, por ejemplo para indicar que gusta o para comentar.<\/p>\n Para explicar los clics en el enlace, Facebook utiliza este ejemplo: una persona hace clic en el bot\u00f3n Comprar ahora<\/em> de tu anuncio y accede a tu sitio web. Estos son otros ejemplos:<\/p>\n Para la m\u00e9trica \u201cClics\u201d, Facebook pone como ejemplo un clic en el nombre de tu p\u00e1gina. Esta m\u00e9trica puede incluir:<\/p>\n Como \u201cClics\u201d incluye los clics en el enlace, tus informes pueden mostrar un total de clics mayor que el de clics en el enlace.<\/strong><\/p>\n Si tienes alguna otra duda, contacta con nuestro equipo de Soporte por el chat. =)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" En los informes de Meta Ads aparecen las m\u00e9tricas Clics y Clics en el enlace. \u00bfSabes cu\u00e1l es la principal diferencia? Es m\u00e1s sencillo de lo que parece. Los clics en el enlace representan los clics en enlaces que llevan a experiencias o destinos seleccionados, dentro o fuera de las tecnolog\u00edas de Meta. 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