{"id":84216,"date":"2026-10-15T12:19:34","date_gmt":"2026-10-15T15:19:34","guid":{"rendered":"https:\/\/reportei.com\/central-de-ajuda\/google-ads-que-significan-content-y-automatickeywords-en-la-tabla-de-palabras-clave\/"},"modified":"2026-10-15T12:47:54","modified_gmt":"2026-10-15T15:47:54","slug":"google-ads-que-significan-content-y-automatickeywords-en-la-tabla-de-palabras-clave","status":"publish","type":"pauple_helpie","link":"https:\/\/reportei.com\/es\/central-de-ajuda\/google-ads-que-significan-content-y-automatickeywords-en-la-tabla-de-palabras-clave\/","title":{"rendered":"Google Ads: \u00bfqu\u00e9 significan \u201cContent\u201d y \u201cAutomaticKeywords\u201d en la tabla de palabras clave?"},"content":{"rendered":"

\u201cContent\u201d y \u201cAutomaticKeywords\u201d son etiquetas que pueden aparecer en informes hist\u00f3ricos de Google Ads, procedentes de formatos y campos de la antigua API de AdWords.<\/strong><\/p>\n

Estas etiquetas se utilizaban para agrupar datos de la Red de Display o de segmentaci\u00f3n contextual. Su presencia en un informe hist\u00f3rico no significa que sean palabras clave introducidas manualmente ni que describan las opciones actuales de una campa\u00f1a.<\/p>\n

En los formatos de informe antiguos, pod\u00eda aparecer una fila por palabra clave o combinaci\u00f3n de criterios, adem\u00e1s de una fila agrupada con \u201cContent\u201d o \u201cAutomaticKeywords\u201d. Reportei mostraba las etiquetas recibidas de esa fuente. No deben interpretarse como nombres de campos garantizados por la API actual de Google Ads.<\/p>\n

\u00bfPor qu\u00e9 aparec\u00eda \u201cContent\u201d? En esos informes, pod\u00eda identificar tr\u00e1fico de la red de contenido relacionado con segmentaci\u00f3n contextual, que utiliza palabras clave o temas para relacionar los anuncios con sitios relevantes. Para un informe actual, revisa la campa\u00f1a, la red, el per\u00edodo y las dimensiones seleccionadas en Google Ads antes de comparar los datos.<\/p>\n

La referencia original de este art\u00edculo es la documentaci\u00f3n hist\u00f3rica de la API de AdWords<\/a>; no debe utilizarse como especificaci\u00f3n de la API vigente. Tambi\u00e9n encontrar\u00e1s m\u00e1s informaci\u00f3n sobre la Red de Display<\/a> y la segmentaci\u00f3n contextual<\/a> en Google Ads.<\/p>\n

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Si tienes alguna duda, ponte en contacto con nuestro equipo de Soporte.<\/em> =)<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u201cContent\u201d y \u201cAutomaticKeywords\u201d son etiquetas que pueden aparecer en informes hist\u00f3ricos de Google Ads, procedentes de formatos y campos de la antigua API de AdWords. Estas etiquetas se utilizaban para agrupar datos de la Red de Display o de segmentaci\u00f3n contextual. Su presencia en un informe hist\u00f3rico no significa que sean palabras clave introducidas manualmente […]<\/p>\n","protected":false},"author":5,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"helpdesk_category":[1134],"helpie_tag":[],"helpie_add_tag":[],"helpie_up_tag":[],"class_list":["post-84216","pauple_helpie","type-pauple_helpie","status-publish","format-standard","hentry","helpdesk_category-informes"],"_links":{"self":[{"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/pauple_helpie\/84216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/pauple_helpie"}],"about":[{"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/types\/pauple_helpie"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/comments?post=84216"}],"version-history":[{"count":2,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/pauple_helpie\/84216\/revisions"}],"predecessor-version":[{"id":84571,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/pauple_helpie\/84216\/revisions\/84571"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/media?parent=84216"}],"wp:term":[{"taxonomy":"helpdesk_category","embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/helpdesk_category?post=84216"},{"taxonomy":"helpie_tag","embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/helpie_tag?post=84216"},{"taxonomy":"helpie_add_tag","embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/helpie_add_tag?post=84216"},{"taxonomy":"helpie_up_tag","embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/helpie_up_tag?post=84216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}