Como los par\u00e1metros se a\u00f1aden en los enlaces de anuncios, los datos de UTM solo funcionan en tablas\/gr\u00e1ficos de anuncios.<\/p>\n\n\n\n

Pero a continuaci\u00f3n entender\u00e1s c\u00f3mo funcionar\u00e1 en cada una de las redes disponibles.<\/p>\n\n\n\n

GA4 <\/span><\/h5>\n\n\n\n

En el caso de GA4, hemos creado nuevas tablas para traer estos detalles. Tenemos 5 nuevas tablas disponibles, una para cada tipo de par\u00e1metro:<\/p>\n\n\n\n

\n
• UTM Source<\/li>\n\n\n\n
• UTM Medium<\/li>\n\n\n\n
• UTM Campaign<\/li>\n\n\n\n
• UTM Term<\/li>\n\n\n\n
• UTM Content<\/li>\n<\/ul>\n\n\n\n

  Ejemplo:<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  Para a\u00f1adir las tablas, simplemente haz clic en \u201cA\u00f1adir m\u00e9trica<\/em>\u201d y luego busca por UTM. Luego solo haz clic y arrastra la deseada al informe.<\/p>\n\n\n\n

  Adem\u00e1s de las nuevas tablas, los par\u00e1metros se han a\u00f1adido como opci\u00f3n de dimensi\u00f3n para los gr\u00e1ficos. De esta forma, es posible crear nuevos gr\u00e1ficos utilizando una de estas dimensiones:<\/p>\n\n\n\n

  <\/figure>\n\n\n\n

  Meta Ads y Google Ads <\/span><\/h5>\n\n\n\n

  Para Meta Ads y Google Ads, los par\u00e1metros se han a\u00f1adido como opciones de nuevas columnas en las tablas. Aunque est\u00e1n disponibles para su adici\u00f3n en cualquier tabla, estas columnas solo funcionan en tablas de anuncios.<\/p>\n\n\n\n

  \n
  • Cuando la columna se a\u00f1ade en una tabla de anuncios, pero no se ha a\u00f1adido ning\u00fan UTM, el resultado ser\u00e1 \u201c-\u201d.<\/li>\n\n\n\n
  • Cuando la columna se a\u00f1ade en una tabla que no es de anuncios, devolver\u00e1 una advertencia indicando que esta combinaci\u00f3n es inv\u00e1lida.<\/li>\n<\/ul>\n\n\n\n

    Esperamos que esta nueva opci\u00f3n te permita analizar tus anuncios m\u00e1s profundamente, identificando qu\u00e9 funciona mejor y d\u00f3nde concentrar tus esfuerzos de marketing.<\/p>\n\n\n\n

    Si tienes alguna duda, contacta a nuestro equipo de Soporte v\u00eda chat. =)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Ahora es posible analizar datos de UTM en los informes de 3 integraciones de Reportei: \u00bfPero qu\u00e9 es un UTM? Probablemente ya lo sabes, pero vamos a recapitular: UTM (Urchin Tracking Module) es una forma de identificar el origen del tr\u00e1fico en tu sitio web. Son \u00abetiquetas\u00bb que a\u00f1ades a los enlaces en tus campa\u00f1as […]<\/p>\n","protected":false},"author":9,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"helpdesk_category":[1134],"helpie_tag":[],"helpie_add_tag":[],"helpie_up_tag":[],"class_list":["post-44746","pauple_helpie","type-pauple_helpie","status-publish","format-standard","hentry","helpdesk_category-informes"],"_links":{"self":[{"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/pauple_helpie\/44746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/pauple_helpie"}],"about":[{"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/types\/pauple_helpie"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/comments?post=44746"}],"version-history":[{"count":2,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/pauple_helpie\/44746\/revisions"}],"predecessor-version":[{"id":44758,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/pauple_helpie\/44746\/revisions\/44758"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/media?parent=44746"}],"wp:term":[{"taxonomy":"helpdesk_category","embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/helpdesk_category?post=44746"},{"taxonomy":"helpie_tag","embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/helpie_tag?post=44746"},{"taxonomy":"helpie_add_tag","embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/helpie_add_tag?post=44746"},{"taxonomy":"helpie_up_tag","embeddable":true,"href":"https:\/\/reportei.com\/es\/wp-json\/wp\/v2\/helpie_up_tag?post=44746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}