{"id":72402,"date":"2026-06-24T11:00:00","date_gmt":"2026-06-24T14:00:00","guid":{"rendered":"https:\/\/reportei.com\/?p=72402"},"modified":"2026-05-28T11:33:07","modified_gmt":"2026-05-28T14:33:07","slug":"how-to-analyze-the-most-important-marketing-metrics-of-campaigns","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/how-to-analyze-the-most-important-marketing-metrics-of-campaigns\/","title":{"rendered":"Insights with Camila Renaux on how to analyze the most important marketing metrics of campaigns"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Check out the main topics covered in the live session about marketing metrics with marketing consultant and info-producer Camila Renaux. <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In an incredible chat, our CMO Renan Caixeiro and marketing consultant and info-producer Camila Renaux exchanged various interesting insights on a topic that still raises many questions among professionals in the field: the <\/span><b>analysis of the <\/b><a href=\"https:\/\/reportei.com\/en\/metrics-and-kpis\/\"><b>most important metrics<\/b><\/a><b> in digital marketing campaigns.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The live session held on Tuesday, April 19, also had intense audience participation on how to analyze specific results and communicate them to clients. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you missed this great meeting, don&#8217;t worry. You can <\/span><b>check the full recording<\/b><span style=\"font-weight: 400;\"> in the video below (in brazilian portuguese) and the main points discussed in this article. Let&#8217;s dive in.<\/span><\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Resultados em Campanha de Marketing Digital: M\u00e9tricas e Indicadores Fundamentais\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gAdsBr76-ck?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2><span style=\"font-weight: 400;\">How to start defining the most important marketing metrics for the project.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first key point addressed by Camila and Renan in the live session was the <\/span><a href=\"https:\/\/reportei.com\/en\/data-analysis-what-it-is-types-and-how-to-generate-results-in-marketing-through-it\/\"><b>difficulty in interpreting marketing metrics<\/b><\/a> <span style=\"font-weight: 400;\">in a project. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though we have ease of access and capturing these data in digital campaigns, there is still an obstacle in defining what is really important, generating a conversation with the client, and planning the next strategies. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In reality, many professionals even encounter decision-makers who already have an indicator they want to track, a goal, or an overly broad objective. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, according to Camila, the first step to define and <\/span><a href=\"https:\/\/reportei.com\/en\/4-tips-for-analyzing-the-digital-marketing-report\/\"><span style=\"font-weight: 400;\">analyze the marketing metrics<\/span><\/a><span style=\"font-weight: 400;\"> correctly is to have <\/span><b>good objectives<\/b><span style=\"font-weight: 400;\"> that are <\/span><b>direct,<\/b><span style=\"font-weight: 400;\">, <\/span><b>simple,<\/b><span style=\"font-weight: 400;\"> and <\/span><b>measurable.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Even if the client wants something very broad, for example, to become famous on Instagram, you should break it down with them into smaller, clearer, and quantifiable goals, such as audience growth and engagement level in the above example.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That way, it is possible to determine what the key performance indicators (KPIs) are. Camila advises that there should be <\/span><b>a maximum of three<\/b><span style=\"font-weight: 400;\"> the so-called guiding stars, to not spread too thin while also having a less limited view of the results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, the client has a well-defined direction on the project, ceasing to limit their vision with a specific indicator or broad objective they consider relevant.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Understanding the client&#8217;s business<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is also important to highlight that this whole process involves much more than numbers; it is essential to <\/span><b>understand about the client&#8217;s business <\/b><span style=\"font-weight: 400;\">and <\/span><b>each stage of the buyers&#8217; journey<\/b><span style=\"font-weight: 400;\"> of their consumers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let&#8217;s say the project has a cost per acquisition (CPA) result that the decision-maker or even you find high. This can create noise in the report meeting, right? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But reflect on the following questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the <\/span><a href=\"https:\/\/reportei.com\/en\/6-tips-to-increase-the-average-ticket-of-your-agency\/\"><span style=\"font-weight: 400;\">average ticket <\/span><\/a><span style=\"font-weight: 400;\"> of the product they sell? <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What return does each sale bring to them? <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And what about the Lifetime Value (LTV)? <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">From these points alone, we can already see that all main marketing metrics<\/span><b> must take into account the client&#8217;s business and its market.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Without this context, it is much more difficult to explain changes in results to clients and the interference from external factors like seasonality periods. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The CPA, for example, could be more expensive because it was during a highly competitive period and consequently, the ads had higher prices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, when there is a 360\u00ba view, the client doesn\u2019t fall into the traps of indicators that limit their interpretation of results and they also manage to <\/span><b>see more value<\/b><span style=\"font-weight: 400;\"> in what is being presented.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Marketing metrics reports should be quantitative and qualitative.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As we mentioned earlier, Camila and Renan highlighted that accessing digital marketing metrics can be simple but interpreting them isn&#8217;t always easy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why it&#8217;s so important to make analyses that consider the <\/span><b>context of that result <\/b><span style=\"font-weight: 400;\">and <\/span><b>the historical data<\/b><span style=\"font-weight: 400;\"> with comparisons between similar periods to help identify seasonality and other external influences. This is <\/span><b>combining quantity with quality.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s say you present an <\/span><a href=\"https:\/\/reportei.com\/en\/rd-station-reports\/\"><span style=\"font-weight: 400;\">RD Station report<\/span><\/a><span style=\"font-weight: 400;\"> and your main indicator is the opportunities generated. You can present the total result and even an impressive growth rate compared to the previous month. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But when evaluating the quality of these contacts with your client&#8217;s commercial team, were they really valid? Were they good business opportunities or not? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, compared to the same period last year, did you really achieve a good growth rate? Or are you comparing months that would naturally have a discrepancy due to seasonality? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">All this generates productive conversations with your client and shows that you really <\/span><b>have a grasp of the information you are presenting to them.<\/b><span style=\"font-weight: 400;\"> Furthermore, it also guides the planning of strategies better aligned with the business needs.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tips for more strategic analyses of digital marketing metrics.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Considering all these great lessons brought by Camila and Renan in the live about digital metrics, it&#8217;s time to gather here<\/span><b> three insights they presented<\/b><span style=\"font-weight: 400;\"> for common campaign situations, some of which came from participants. So jot this down: <\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Result<\/b><\/td>\n<td><b>What to do<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">The campaign&#8217;s reach was high but the conversion was low. <\/span><\/td>\n<td><span style=\"font-weight: 400;\">Test new audiences and broader audiences.<\/span>\n<p><span style=\"font-weight: 400;\">Check the CTR. If it&#8217;s low, the ad may not be communicating properly. Therefore, new creatives should be tested.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">The CTR is high but conversions are low.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Analyze if the ad&#8217;s destination convinces the visitor to make a conversion. This means that improvements should be sought on the page concerning content, design, CTA, among other factors.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Not all posts have been performing well as ads.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Golden tip: use organic as a test to see what is engaging and then make more effective ads. That way, funds won&#8217;t be wasted on content that doesn&#8217;t generate interaction with your audience.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Overall, Camila and Renan also emphasized that testing and failing are common actions and consequences in digital marketing. It&#8217;s necessary to take risks to understand if the budget makes sense for the client and how the campaign will generate better results for the company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, our guest also reinforced that it is necessary<\/span><b> to sell your work well.<\/b><span style=\"font-weight: 400;\"> In other words,<\/span><b> deliver value to the client,<\/b><span style=\"font-weight: 400;\"> go beyond the data and think about the quality of the metrics report that will be presented to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did you enjoy checking out the main tips discussed in the live with Camila Renaux and Renan Caixeiro? <\/span><b>Then stay tuned to<\/b> <a href=\"https:\/\/www.instagram.com\/reportei\/\"><b>the Reportei profile on Instagram<\/b><\/a><span style=\"font-weight: 400;\"> to participate in upcoming events and clear all your doubts about digital marketing.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Check out the main topics covered in the live session about marketing metrics with marketing consultant and info-producer Camila Renaux. In an incredible chat, our CMO Renan Caixeiro and marketing consultant and info-producer Camila Renaux exchanged various interesting insights on a topic that still raises many questions among professionals in the field: the analysis of [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":72421,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[950,4031,3947,4175,4030],"tags":[3720,2297],"class_list":["post-72402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-data-analysis","category-digital-marketing-2","category-metrics","category-performance-results","tag-analytics-en","tag-metrics"],"_links":{"self":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/72402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/comments?post=72402"}],"version-history":[{"count":1,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/72402\/revisions"}],"predecessor-version":[{"id":72427,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/72402\/revisions\/72427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media\/72421"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media?parent=72402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/categories?post=72402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/tags?post=72402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}