A digital marketing professional should be a dynamic figure regardless of the stage of their career. From initial jobs as an intern or freelancer, it’s important to understand a bit of everything, as there are various terms, applications, and strategies that make up the digital marketing universe.<\/p>\n
This new way of attracting business is constantly evolving, but in the daily routine of those who practice it, there might not be enough time to learn new topics or update already acquired knowledge. There are numerous digital marketing courses that<\/strong> can be a practical solution for those who want to boost their resume even with a busy schedule.<\/p>\n Some online courses are already established in the market, like those from Rock Content and HubSpot. Depending on the city or company where you are job hunting, certain certifications are already prerequisites for application. Therefore, it’s always good to ensure this advantage over your competitors.<\/p>\n Check out our entire list and enjoy a really cool tip at the end of your reading.<\/p>\n You might be reading this post without necessarily being a professional in the field. No problem. Start here if you want to know the main terms and the most important stages of a digital marketing strategy.<\/p>\n If you’ve been following us here, you know that Reportei is a tool that simplifies the issuance of reports and results analysis. But as eternal learners that we are, we always dream of going further by sharing some of our knowledge in digital marketing as well.inbound marketing<\/a>\u00a0and in project management.<\/p>\n From this dream was born Reportei Academy<\/a> our course platform. Among our courses, we have the Certifiquei<\/a> a course with two certifications in data analysis that will help you dive into the Data Driven culture<\/a>.<\/p>\n The Data Driven Analyst 1 is a course focused on digital marketing metrics and the fundamentals surrounding them. Its main goal is to help students understand what the data predicts for the future with guidelines that aid them to increasingly guide themselves by this foundation.<\/p>\n In total, there are 6 modules that cover topics such as<\/p>\n In other words, it is a guide for you to extract the best information from the data and understand how they can truly contribute to your strategies or those of your clients.<\/p>\n In the Data Driven Analyst 2 course, you obtain your certification in report and dashboard interpretation and presentation. It is aimed at those who are familiar with the metrics but still have difficulty interpreting them for the client.<\/p>\n Therefore, its aim is to enable better use of the data and help students transform meetings into moments that benefit business development.<\/p>\n The course can also be taken by agency owners and managers since the data can also be leveraged to generate improvements within the company itself.<\/p>\n With 8 modules and 3 additional materials, this certification covers<\/p>\n The course has a 4-hour duration and is free for a limited time. The training was conducted by the agency EDialog, one of the leading digital marketing specialists in the country. Among the modules, highlights include How to Create Ads on Various Social Networks, Content Creation, and Results Analysis.<\/p>\n Duration<\/strong> 4 hours 5 modules Registration<\/strong> click here<\/a>.<\/p>\n A free guide from RD Station <\/strong>that shows what Inbound Marketing is for, what the 5 functions of Inbound Marketing are, how they contribute to increased results, and how to start applying the strategy in your business.<\/p>\n Duration <\/strong>eBook Download for free <\/strong>here<\/a>.<\/p>\n One of the pioneering companies in inbound abroad, HubSpot also offers an introductory course. The only disadvantage is for those who are not proficient in English, as the course no longer has Portuguese subtitled versions.<\/p>\n Duration 3 hours 5 lessons Registration click here<\/a>.<\/p>\n Another option for beginners in the area, but aimed at entrepreneurs. Here you will learn how to position your brand or company, create different types of advertising, attract clients, and close more sales. It does not offer certification.<\/p>\n Duration 45 hours 5 lessons Registration click here<\/a>.<\/p>\n The Digital Marketing and Social Networks course addresses the importance of monitoring results through metrics and teaches the steps of the methodology.<\/p>\n What you will learn<\/p>\n Duration <\/strong>7 hours Registration<\/strong> click here<\/a>.<\/p>\n A course from Meta focused on content creation and management. Learn to create effective posts and build a presence on social networks.<\/p>\n Duration <\/strong>13 hours Registration <\/strong>click here<\/a>.<\/p>\n Social networks offer reach and<\/a> visibility<\/a> whether paid or not. Anyone working in marketing will, at some point, have contact with social networks, so it’s interesting to at least know their basic concepts. We’ve selected options from introductory to more advanced courses.<\/p>\n Why not study with one of the biggest tech companies? In this free Google course, you learn the basics of each network, which ones you should choose for your project, and how to register.<\/p>\n Language <\/strong>English Duration <\/strong>40 hours Registration <\/strong>click here<\/a>.<\/p>\n Learn about content creation on different social networks, the influence of algorithms, and how to increase visibility<\/p>\n Duration <\/strong>8 hours Registration <\/strong>click here<\/a>.<\/p>\n A very quick certification that will teach you how to optimize ads on Facebook Ads delineate your audience correctly and measure your return on investment. In English<\/p>\n Duration<\/strong> 15 hours 3 classes Registration<\/strong> click here<\/a>.<\/p>\n Study at your own pace and learn how to maximize your impact on social networks. Discover content and engagement strategies, and learn the main Marketing and brand building fundamentals.<\/p>\n Duration <\/strong>16 hours Registration <\/strong>click here<\/a>.<\/p>\n This course is offered for free by Google itself. Learn from the first steps, like creating an account, personalizing the Analytics layout, to analyzing your first campaigns. Click here<\/a> to start<\/p>\n 6 months to complete <\/strong>the most advanced Google Analytics course offered by the company itself<\/p>\n Explore the roles of data professionals within an organization, create data visualizations and apply statistical methods to investigate data, build regression and machine learning models, and communicate data analysis conclusions to stakeholders.<\/p>\n Language <\/strong>English Duration <\/strong>10 hours\/week Registration <\/strong>click here<\/a>.<\/p>\n Are you enjoying the recommended digital marketing courses? Do you work as a social media<\/a>?<\/p>\n SEO, Search Engine Optimization, in Portuguese refers to search engine optimization, is one of the pillars of inbound marketing. If you produce content, it should be optimized during or after production to reach more people in a targeted manner.<\/p>\n In this course from Santander in collaboration with ISDI, you learn to master the fundamentals of search engine optimization and the creation of valuable content to attract your audience.<\/p>\n Duration <\/strong>6 hours Registration <\/strong>click here<\/a>.<\/p>\n More suited for developers and web designers, this SEO course teaches you how to select a niche and its keywords, obtain a domain and hosting, set up WordPress, configure backlinks, and perform on-page SEO.<\/p>\n Duration <\/strong>20 hours Registration <\/strong>click here<\/a>.<\/p>\n SEMrush is an award-winning software that includes site traffic information, keyword research, and other SEO-related data. It is widely used in agencies, and you may need to learn how to work with it someday. In English.<\/p>\n Duration <\/strong>57 minutes Registration <\/strong>click here<\/a>.<\/p>\n Also read 10 infallible SEO techniques to rank on Google and YouTube<\/a><\/p>\n In inbound, we can say that everything starts with content It is through it that the visitor will get to know your company and your product as well. Learn with these courses how to create appealing content that works for each type of client at different buying stages.<\/p>\n A structured course from basic to advanced for agencies and marketing professionals who want to master data, acquisition, and scaling, significantly expanding their repertoire with applicable frameworks and methodologies tested in the Brazilian market.<\/p>\n Learn marketing fundamentals applied to Growth, Artificial Intelligence, Automation, SEO, and much more.<\/p>\n Registration <\/strong>click here<\/a>.<\/p>\n Email is one of the digital marketing channels that offers the best return on investment. Learn everything about email marketing with this advanced HubSpot certification, and take the opportunity to practice your listening. Course 100% in English.<\/p>\n Duration<\/strong> 35 hours 9 classes Registration<\/strong> click here<\/a>.<\/p>\n Unova’s free Content Marketing course offers practical and theoretical knowledge about content strategies to generate results. Learn about.<\/p>\n Duration<\/strong> 30 hours Registration<\/strong> click here<\/a>.<\/p>\n Another course from Santander in collaboration with ISDI, this time about the fundamentals of Digital Marketing Automation. This course will prepare you with the essential tools and skills to create and execute highly effective email marketing campaigns, helping you achieve your business goals.<\/p>\n Duration <\/strong>7 hours Registration <\/strong>click here<\/a>.<\/p>\n After this list of 21 digital marketing courses<\/strong> as promised, here is our tip. Google Primer is an app that can help you solidify the valuable knowledge you will acquire with all this variety of online courses.<\/strong><\/p>\n Just install it on your smartphone, and you’re set. The app presents cards with quick lessons and questions for you to interact with\u2014a light and dynamic way to study a bit more during your downtime.<\/p>\n In addition to digital marketing and content themes, the app also offers lessons on agency or small business management, sales, branding, social media, UX, Analytics. Discover all the specializations in this link<\/a> Download available for Android<\/a> and iOS<\/a>.<\/p>\n Taking a free online digital marketing course with a certificate is very important. But it’s not the only way to develop as a professional.<\/p>\n After all, digital marketing is an area of constant evolution and updating. Therefore, it’s crucial for professionals in the field to always be refining their skills and seeking new knowledge to stay competitive in the market.<\/p>\nIntroductory and Free Digital Marketing Courses<\/h2>\n
Results Analysis<\/h2>\n
1. Data Driven Analyst 1 – Certification in Digital Marketing Metrics Analysis<\/h3>\n
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<\/a><\/figure>\n2. Data Driven Analyst 2 – Certification in Report and Dashboard Interpretation and Presentation<\/h2>\n
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![\"\"](\"https:\/\/reportei.com\/wp-content\/uploads\/2023\/03\/image-1.png\")
<\/a><\/figure>\n3. Social Media Management EDialog<\/h3>\n
4. Inbound Marketing RD Station<\/h3>\n
5. Inbound HubSpot<\/h3>\n
6. Introduction to Marketing for Entrepreneurs Endeavor<\/h3>\n
7. Digital Marketing and Social Networks<\/h3>\n
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8. Social Media Management Meta<\/h3>\n
Social Networks and Ads<\/h2>\n
9. Fundamentals of Digital Marketing<\/h3>\n
10. Social Networks and Engagement Strategies Senac<\/h3>\n
11. Introduction to Facebook Ads HubSpot<\/h3>\n
12. Uncomplicated Digital Marketing for Social Networks Senac<\/h3>\n
13. Google Analytics for Beginners and Small Businesses Google<\/h3>\n
14. Google Advanced Data Analytics Professional Certificate<\/h3>\n
SEO<\/h2>\n
15. SEO and Content Marketing Santander<\/h3>\n
16. Basic SEO Prime Courses<\/h3>\n
17. SEO Toolkit Crash Course SemRush<\/h3>\n
Content Production<\/h2>\n
18. Essential Growth Marketing from Basic to Advanced Conversion<\/h3>\n
19. Email Marketing HubSpot<\/h3>\n
20. Content Marketing Unova<\/h3>\n
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21. Marketing Automation Fundamentals Santander<\/h3>\n
Primer App<\/h2>\n
Other ways to learn Digital Marketing<\/h3>\n