{"id":70234,"date":"2026-05-15T10:00:00","date_gmt":"2026-05-15T13:00:00","guid":{"rendered":"https:\/\/reportei.com\/?p=70234"},"modified":"2026-04-26T12:52:23","modified_gmt":"2026-04-26T15:52:23","slug":"acquiring-digital-marketing-clients","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/acquiring-digital-marketing-clients\/","title":{"rendered":"Acquiring digital marketing clients: how to get clients who pay better"},"content":{"rendered":"

Check out our 6 practical tips to make client acquisition more efficient and increase your revenue.<\/span><\/h2>\n

Client <\/span>acquisition <\/b>is an essential process for any digital marketing agency or freelancer to grow, become more competitive in the market, and of course, increase revenue in a sustainable way.<\/span><\/p>\n

But to succeed in this development journey,<\/span> it is necessary to have well-defined strategies<\/b> that help find the right clients and make sales that are truly advantageous for your business. <\/span><\/p>\n

That’s why in this article, we tell you everything you need to know about client acquisition and list the 6 best tips to optimize this process. Let’s go!<\/span><\/p>\n

What is client acquisition?<\/span><\/h2>\n

Client acquisition is undoubtedly one of the most important steps for an agency or freelancer aiming to expand their portfolio and boost their own revenue. <\/span><\/p>\n

It is the action of <\/span>attracting potential clients,<\/b> identifying good <\/span> business opportunities, and with the necessary tools, directing these <\/span>prospects <\/span><\/i>towards closing new contracts. <\/span><\/p>\n

In the beginning, this process may seem more challenging because you’re not always sure about the exact client profile to target. However, with the application of efficient client acquisition strategies, it is possible to observe the agency’s evolution in various aspects.<\/span><\/p>\n

For example, two of them are the <\/span> good performance in sales metrics,<\/b> such as <\/span>average ticket,<\/span> and the monthly recurring revenue (MRR), and the <\/span>increase in earnings per project <\/b> undertaken. <\/span><\/p>\n

As a result, the agency’s finances become healthier, opening doors to new growth opportunities and making it more competitive within the marketing market. <\/span><\/p>\n

How to get more clients who pay better? Check out 6 tips.<\/span><\/h2>\n

If you’ve made it this far, you already understand how important it is to have a good client acquisition strategy, right? But what is necessary to succeed in this process?<\/span><\/p>\n

Below, we list<\/span> 6 essential tips for obtaining more clients<\/b> who are truly aligned with your business’s purpose and who pay well for the services developed. Check it out.<\/span><\/p>\n

1 Have an ideal client profile<\/span><\/h3>\n

The first tip to start the acquisition process couldn’t be anything else. First of all, you need to define what your <\/span>ideal client profile <\/b>(<\/span>(ICP) <\/b> \u2013 <\/span>Ideal Customer Profile <\/span><\/i> in English <\/span><\/p>\n

This step involves understanding who your current client is and the <\/span>persona <\/span><\/a> you wish to target, what their needs and objectives are, and how your agency can assist them with the services offered.<\/span><\/p>\n

Through this study, it becomes easier <\/span>to reach the right companies <\/b> that are truly aligned with your business and to develop the right message to attract them. <\/span><\/p>\n

2 Bet on Inbound Marketing strategies<\/span><\/h3>\n

Speaking of attraction, there’s nothing better to make potential clients come to you than betting on an <\/span> Inbound Marketing strategy.<\/b><\/p>\n

With actions that focus on everything from lead acquisition at the top of the funnel to nurturing and sending opportunities to be worked on by the sales team, Inbound is one of the most effective ways to gain relevance and create long-lasting relationships with clients. <\/span><\/p>\n

This doesn’t mean you need to put active prospecting aside. On the contrary, by <\/span> combining Inbound and Outbound techniques,<\/b> your agency even has better chances of success in client acquisition. <\/span><\/p>\n

3 Optimize your commercial sector<\/span><\/h3>\n

However, for the two strategies mentioned above to truly work, you need to actively work to <\/span>optimize your commercial sector <\/span><\/a> and <\/span> develop a consolidated sales model.<\/b><\/p>\n

To do this, first you need to map the challenges faced in your agency today. Do you have well-defined processes? Is there alignment between the marketing and sales teams? What is your Customer Acquisition Cost (CAC) today?<\/span><\/p>\n

Then, based on the answers, you need to define a structure for your commercial sector that assists salespeople both in prospecting and in approaching leads that come through Inbound Marketing actions.<\/span><\/p>\n

Furthermore, it is worth considering the creation of a <\/span>pre-sales area <\/b> with a <\/span>Sales Development Representative (SDR) <\/span><\/i> to direct prospecting according to the ICP and help in selecting leads that are truly ready to make a purchase.<\/span><\/p>\n

4 Expand your network of contacts and partnerships<\/span><\/h3>\n

Strengthening <\/b>networking <\/i><\/b> is a crucial step for agency owners and freelancers who wish to find new and good business opportunities. <\/span><\/p>\n

This is because having a solid network of contacts and even partners increases your chances of <\/span>receiving referrals <\/b> and <\/span>identifying potential clients <\/b> that can be prospected. <\/span><\/p>\n

Therefore, attend events in your field and in segments related to your ICP. Take the opportunity to participate in <\/span>digital marketing communities <\/span> and the partner programs of companies linked to your work and even provide solutions to your routine.<\/span><\/p>\n

5 Work with Referral Marketing<\/span><\/h3>\n

Incidentally, when we talk about referrals, a good action for acquiring new clients is to <\/span>encourage referrals from those who already hire you.<\/b> After all, word of mouth is still one of the best advertisements to boost a business, right?<\/span><\/p>\n

Many agencies and freelancers already achieve good results from organic referrals coming from <\/span>satisfied clients <\/span> with the services developed. <\/span><\/p>\n

However, with <\/span>Referral Marketing, <\/b> it is possible to go further and create a program that helps stimulate this action by offering advantages for referrals that turn into sales.<\/span><\/p>\n

6 Resell to the client already in your base<\/span><\/h3>\n

You know the saying that it’s easier to keep a client than to prospect a new one? Well, when thinking about the client base, you should not only aim for retention but also see the opportunities to <\/span>resell to these clients.<\/b><\/p>\n

Strategies for <\/span>(cross-selling) <\/span><\/i> and <\/span>upselling <\/span><\/i>aim respectively to offer complementary services or a more advanced plan to those who are already clients.<\/span><\/p>\n

For example, let’s say you have a client who only hires social media management. Upon noticing that they want to expand their online presence, your team can offer blog content production <\/span>(cross-selling) <\/span><\/i> or a higher number of posts per month <\/span>(upselling).<\/span><\/i>).\u00a0<\/span><\/p>\n

This way, you <\/span>increase your revenue <\/b> and enhance the service offering for a client who is already loyal.<\/span><\/p>\n

Did you enjoy checking out our techniques for creating a good strategy for <\/span>digital marketing client acquisition?<\/b> Then make sure to check out our <\/span>4 tips on retaining clients as an agency or freelancer.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Check out our 6 practical tips to make client acquisition more efficient and increase your revenue. Client acquisition is an essential process for any digital marketing agency or freelancer to grow, become more competitive in the market, and of course, increase revenue in a sustainable way. But to succeed in this development journey, it is […]<\/p>\n","protected":false},"author":8,"featured_media":70238,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3947,2079],"tags":[972],"class_list":["post-70234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-2","category-management","tag-digital-marketing"],"_links":{"self":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/70234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/comments?post=70234"}],"version-history":[{"count":1,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/70234\/revisions"}],"predecessor-version":[{"id":70243,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/70234\/revisions\/70243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media\/70238"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media?parent=70234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/categories?post=70234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/tags?post=70234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}