{"id":67615,"date":"2026-04-01T09:00:00","date_gmt":"2026-04-01T12:00:00","guid":{"rendered":"https:\/\/reportei.com\/?p=67615"},"modified":"2026-03-24T09:24:00","modified_gmt":"2026-03-24T12:24:00","slug":"privacy-policy","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/privacy-policy\/","title":{"rendered":"Privacy policy: how it affects your strategies and ads"},"content":{"rendered":"

With the General Data Protection Law (LGPD) which came into force in Brazil in September 2020,<\/span> Privacy Policy<\/b>\u00a0has gained more prominence in companies and has become a fundamental document for marketing and sales strategies, whether online or offline. <\/span><\/p>\n

For example, have you noticed that when creating an account on a certain site or registering in a form, it is normal to have a field requesting communication consent and a link directing to the Privacy Policy page?<\/span><\/p>\n

These actions, which were not always a concern for companies, have become part of LGPD regulations that define <\/span>how to collect, store, treat, and collect personal data of leads and customers.<\/b><\/p>\n

Therefore, as digital marketing must go hand in hand with LGPD, we have prepared this article to tell you everything you need to know about the Privacy Policy and other points that interfere with your strategies. Follow along.<\/span><\/p>\n

What are Privacy Policies<\/span><\/h2>\n

The <\/span>Privacy Policies<\/b> are actually not new to most organizations that were already concerned with data protection even before <\/span> LGPD<\/span> came into force.<\/span><\/p>\n

Most of the time, this document is even available on the website or presented to the visitor when they register, inviting them to read the rules before making a conversion.<\/span><\/p>\n

But what should this document exactly contain? Simple, the Privacy Policy is responsible for <\/span>clarifying how companies capture, store, use, and protect the data of their contacts<\/b>.<\/span><\/p>\n

In other words, it is a record of all the practices adopted to maintain the security of information from website users, leads, and customers, such as navigation data, name, CPF\/CNPJ, phone, address, and many others.<\/span><\/p>\n

By making this document accessible and easy to understand, organizations follow the <\/span>principle of transparency <\/b>and at the same time avoid possible legal penalties. <\/span><\/p>\n

How the Privacy Policy affects your digital marketing strategies<\/span><\/h2>\n

As we mentioned before, for those working with digital marketing, adapting to the LGPD is essential. One of the most important steps is<\/span> to have a Privacy Policy page on the website<\/b> that is clear in informing how the company handles customer and lead data. <\/span><\/p>\n

Thus, the marketing and sales teams need to align with the company’s legal department both to draft the document and to ensure that acquisition and relationship actions comply with the rules.<\/span><\/p>\n

Next, you will find the details of how the LGPD relates to Inbound Marketing strategies and ad campaigns.<\/span><\/p>\n

Relationship between LGPD and Inbound Marketing<\/span><\/h3>\n

If you’re working with an Inbound Marketing strategy, it’s important to adapt your actions to the law and have a Privacy Policy that informs about <\/span>how the data is collected and processed<\/b>:<\/span><\/p>\n

Among the main points that should be addressed in the document we have:<\/span><\/p>\n