{"id":65479,"date":"2026-02-18T09:00:51","date_gmt":"2026-02-18T12:00:51","guid":{"rendered":"https:\/\/reportei.com\/?p=65479"},"modified":"2026-02-15T11:42:02","modified_gmt":"2026-02-15T14:42:02","slug":"youtube-shorts-what-it-is","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/youtube-shorts-what-it-is\/","title":{"rendered":"YouTube Shorts: what it is and how to use the feature in your online strategy"},"content":{"rendered":"

Learn all about YouTube Shorts, the new tool competing with TikTok and Reels<\/span><\/h2>\n

With the<\/span> short videos <\/b>gaining more and more prominence on the internet, the world’s largest audiovisual social media joined in and developed a new tool, the <\/span>YouTube Shorts<\/b>.<\/span><\/p>\n

Its arrival in Brazil is still quite recent, only a few months, but its features are already becoming very popular with content creators, especially those who want to boost their channels on the platform.<\/span><\/p>\n

And if you’re also betting more on videos in your digital marketing strategy, you can’t miss out. Below, we tell you everything you need to know about <\/span>YouTube Shorts and how it works<\/b> Follow along.<\/span><\/p>\n

What is YouTube Shorts<\/span><\/h2>\n

Following the trend started by TikTok and available on Instagram via Reels, <\/span>YouTube Shorts <\/span><\/a>has<\/span>\u00a0the purpose of encouraging <\/span>creation of short videos<\/b> directly from mobile devices.<\/span><\/p>\n

The first version of the platform began testing in India and the United States, and since then, it has reached 65 billion daily views worldwide.<\/span><\/p>\n

The proposal of YouTube Shorts is to support content creators in publishing quick videos of up to <\/span>60 seconds<\/b> and fun using only the smartphone and the <\/span> editing features<\/b> available in the tool.<\/span><\/p>\n

This way, in addition to users having access to the Shorts shelf to follow productions in various countries, they can also record directly in the app, add texts, subtitles, music, and get creative to reach their audiences.<\/span><\/p>\n

A piece of good news is that, just like in other YouTube videos, the new tool may <\/span>reward its creators with money<\/b> The platform is already studying the best monetization options and has a $100 million fund to be distributed between 2021 and 2022.<\/span><\/p>\n

Want to know how to use this new feature in your digital marketing strategy? We’ll tell you next.<\/span><\/p>\n

How to create videos with YouTube Shorts<\/span><\/h3>\n

To start using YouTube Shorts in your digital marketing strategy, just have the YouTube app installed on your smartphone. It contains the short video creation tool that allows the recording of one or more clips of up to 60 seconds.<\/span><\/p>\n

Follow the step-by-step guide below to start your first production for Shorts.<\/span><\/p>\n

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  1. After accessing the YouTube app, click on Create and then on <\/span>Create a Short<\/b> Then tap the capture button to start recording and tap again to pause <\/span><\/li>\n
  2. While recording you can<\/span> apply filters <\/b>to make your videos more creative or <\/span>add music\/audio tracks<\/b> If you use music from the YouTube library or original audio from other videos, your Shorts should be a maximum of 15 seconds long<\/span><\/li>\n
  3. To finish the <\/span>video editing<\/b> you can also add text, including at specific points in the video, automatic subtitles, control the playback speed, and many other features that make the final version even more fun<\/span><\/li>\n
  4. After finishing the editing, tap on <\/span>Next <\/b>to <\/span>add a title to the video<\/b> and set its configurations, for example, whether it will be public or private<\/span><\/li>\n
  5. Finally, select the audience by determining whether it’s content for children or not, and click on <\/span>Submit <\/b>to publish your Shorts<\/span><\/li>\n<\/ol>\n

    The publication of a Shorts via computer follows the same dynamic as other videos. The only change is that you need to include <\/span>Shorts <\/b>in the title or description so that YouTube recommends your short videos.<\/span><\/p>\n

    Take advantage of this new feature in your YouTube strategy<\/span><\/h2>\n

    If YouTube is part of your business reality or your client’s strategies, you can use this new tool to generate <\/span>quick<\/b>, <\/span>appealing <\/b>and <\/span>fun <\/b>content for your audience.<\/span><\/p>\n

    As we mentioned earlier, videos have been gaining more and more space on social media. And the more dynamic and humanized, the better for interacting with your channel’s subscribers and connecting with them.<\/span><\/p>\n

    Another interesting point is that by having its own tab in the <\/span>app<\/span><\/i> YouTube Shorts is an excellent way to reach more people who might be interested in your content.<\/span><\/p>\n

    But for that to happen, it’s necessary to perform the same <\/span>SEO optimizations<\/span><\/a> recommended for other videos, like creating an attractive title that contains the keyword, adding a good description, using tags and <\/span>hashtags<\/span><\/i> related to the topics covered in your productions.<\/span><\/p>\n

    With more than 65 billion views generated by the tool worldwide, it’s impossible to stay out of it, isn’t it?<\/span><\/p>\n

    Bonus: Discover Reportei Flux, the best tool for scheduling your posts<\/h3>\n

    To transform your daily routine and speed up the posting of your Shorts<\/strong> you can count on Reportei Flux, a tool that offers a cutting-edge solution for scheduling posts quickly and centrally.<\/p>\n

    Designed to deliver the same quality as our marketing and sales reports, Flux adheres to the same philosophy of simplifying processes and enhancing data.<\/p>\n

    Thus, with it, you can:<\/p>\n