{"id":64886,"date":"2026-02-03T07:30:00","date_gmt":"2026-02-03T10:30:00","guid":{"rendered":"https:\/\/reportei.com\/?p=64886"},"modified":"2026-02-04T07:41:48","modified_gmt":"2026-02-04T10:41:48","slug":"pinterest-ads-campaigns","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/pinterest-ads-campaigns\/","title":{"rendered":"Best practices for monitoring and tracking metrics in Pinterest Ads campaigns"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Learn which metrics to track in Pinterest Ads campaigns and how to conduct a more accurate analysis of results with Reportei.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The<\/span><b> Pinterest Ads campaigns <\/b><span style=\"font-weight: 400;\">offer an excellent opportunity for brands to reach a highly engaged and targeted audience. However, merely placing ads on your pins is not enough to ensure success on the network. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it is essential to know how to monitor and track the performance of these campaigns to obtain <\/span><i><span style=\"font-weight: 400;\">insights<\/span><\/i><span style=\"font-weight: 400;\"> valuable insights and adjust strategies as needed, taking advantage of the resources provided by the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, in this article, we will explore the <\/span><b> best practices to monitor and track your results on Pinterest Ads<\/b><span style=\"font-weight: 400;\"> from tracking metrics to using tools that assist in strategy improvement. Follow along below.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Understand how Pinterest Ads campaigns work<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pinterest is a highly popular visual platform where users discover and save inspiring ideas, from delicious recipes to decoration and fashion projects. Thus, advertising on Pinterest Ads allows brands to showcase their products or services in a visually appealing and highly targeted way, reaching a broader audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To that end, the platform offers different ad formats such as<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promoted Pins <\/b><span style=\"font-weight: 400;\">which receive a boosting budget to reach more people<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Videos<\/b><span style=\"font-weight: 400;\"> lasting between 6 and 15 seconds<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Carousels <\/b><span style=\"font-weight: 400;\">to display multiple images in a single ad<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopping <\/b><span style=\"font-weight: 400;\">focused on driving sales by increasing traffic to e-commerce and conversions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Collections<\/b><span style=\"font-weight: 400;\"> propose creating a composition of related images. For example, you can use a main image of a decoration and up to 3 others showing the main objects of the scene, which is a good option for those looking to sell on the platform. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Additionally, advertisers can target their audience based on interests, keywords, geographic location, and other demographic criteria, displaying creatives in searches, inspiration feeds, and other relevant areas of the platform. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among the goals pursued with campaigns, we can include generating website traffic, saving the Pin to a board for future reference, or performing a conversion like making a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In general, Pinterest Ads focuses on <\/span><b>providing engagement and inspiration<\/b><span style=\"font-weight: 400;\"> connecting brands to users in a visual context. Because of this, proper monitoring and tracking are fundamental for evaluating ads&#8217; performance and optimizing them for effective results.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What are the most important metrics of Pinterest Ads<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To start monitoring the success of your Pinterest Ads campaigns, it&#8217;s important to know what the <\/span><b>main metrics presented by the platform are.<\/b><span style=\"font-weight: 400;\"> They are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total Clicks on Pins to access content inside or outside Pinterest<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total Pins Saved<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of Conversions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total Spend<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost per Thousand Impressions (CPM)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total Click-Through Rate (CTR)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total Engagement with the published Pins<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paid Engagement, which includes saves, pin clicks, outbound clicks, and carousel card swipes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total Impressions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paid Impressions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average Video Watch Time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3-Second Video Views<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">From these metrics, it is possible to define which are the <\/span><span style=\"font-weight: 400;\">key performance indicators (KPIs)<\/span><span style=\"font-weight: 400;\"> to understand the success of your campaigns according to your goals, identify areas for improvement, and make informed decisions to optimize your results.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">But the efforts don&#8217;t stop there. Below, we&#8217;ve also selected other <\/span><b>3 tips to better track your ad data and optimize your results.<\/b><span style=\"font-weight: 400;\"> Let&#8217;s go.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Know your audience better<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whether on Pinterest or other <\/span><a href=\"https:\/\/reportei.com\/en\/paid-media-which-channel-should-you-invest-in-first\/\"><span style=\"font-weight: 400;\">paid media channels<\/span><\/a><span style=\"font-weight: 400;\"> using data to better understand your audience is key to achieving greater success with your campaigns. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, to assist in this process, the platform collects and allows you to create segmentations based on <\/span><b> people who engage with your Pins or might be interested in them<\/b><span style=\"font-weight: 400;\"> considering their other actions on the network. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with this, you can look for audience demographic trends and changes that better communicate with the people you want to reach, such as more attractive visual identity, more interactive ad formats, and much more. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Take advantage of campaign targeting resources<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another important tip involving the audience is to analyze and better take advantage of campaign targeting resources to reach people who are more likely to save your Pins, access the brand&#8217;s website, or perform a conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pinterest Ads targeting involves <\/span><b>specifications by<\/b> <b>locations<\/b><span style=\"font-weight: 400;\">, <\/span><b>interests<\/b><span style=\"font-weight: 400;\">, <\/span><b>keywords<\/b><span style=\"font-weight: 400;\"> and <\/span><b>demographic data<\/b><span style=\"font-weight: 400;\"> to find followers who really connect with the profile. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is, you can monitor who the people are that have already engaged with your content and who might have similar interests, allowing you to create truly effective campaigns. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Automate your Pinterest Ads reports<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, we cannot fail to mention the convenience that report automation offers to those who invest in Pinterest Ads and seek a<\/span><b> more precise monitoring of their actions.<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, one of the biggest <\/span><a href=\"https:\/\/reportei.com\/en\/data-analysis-what-it-is-types-and-how-to-generate-results-in-marketing-through-it\/\"><span style=\"font-weight: 400;\">challenges faced by analysts<\/span><\/a><span style=\"font-weight: 400;\"> nowadays is optimizing time to capture and study the metrics of each social network, isn&#8217;t it? Thus, when the first part happens automatically, the focus can be entirely directed to the second. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that, decision-making becomes more informed, agile, and focused on generating efficient actions to increase the success of ads. <\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Discover the Pinterest Ads report from Reportei<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Furthermore, the <\/span><b>Reportei<\/b><span style=\"font-weight: 400;\"> is a report automation tool that integrates with <\/span><a href=\"https:\/\/reportei.com\/en\/pinterest-and-pinterest-ads\/\"><b>Pinterest and Pinterest Ads<\/b><\/a><span style=\"font-weight: 400;\"> to capture complete organic and paid performance data from the channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, in addition to the metrics we listed above, you can also view a more detailed description of the campaigns run during the period and visualize graphs that relate the results obtained. Along with that, you can customize the document to meet your needs and those of your client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another positive point is that Reportei also facilitates integrated analysis with other social media. This makes it easier to understand how Pinterest Ads impact not only the network profile but also other important platforms for your online presence, such as the website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What are you waiting for? Take advantage now to <\/span><a href=\"https:\/\/app.reportei.com\/signup\"><b>try Reportei for free <\/b><\/a><span style=\"font-weight: 400;\">and discover all the benefits that our tool offers. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn which metrics to track in Pinterest Ads campaigns and how to conduct a more accurate analysis of results with Reportei. The Pinterest Ads campaigns offer an excellent opportunity for brands to reach a highly engaged and targeted audience. However, merely placing ads on your pins is not enough to ensure success on the network. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":64889,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3690,4030,4070],"tags":[3691,3720,972,3785],"class_list":["post-64886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads","category-performance-results","category-pinterest-5","tag-ads","tag-analytics-en","tag-digital-marketing","tag-social-media-en"],"_links":{"self":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/64886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/comments?post=64886"}],"version-history":[{"count":1,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/64886\/revisions"}],"predecessor-version":[{"id":64894,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/64886\/revisions\/64894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media\/64889"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media?parent=64886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/categories?post=64886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/tags?post=64886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}