With the rapid growth of streaming services platforms like Spotify or Deezer<\/strong> have become excellent means to reach specific audiences with digital ads.<\/p>\n But it is possible that many advertisers still have doubts about which one can offer the best results for their digital marketing campaigns.<\/p>\n Therefore, in this article we will compare these two major streaming platforms so you can safely decide where it is worth investing. Check out!<\/p>\n To choose between Deezer or Spotify, it is essential to understand a little more about each platform and how they stand out in the music market.<\/p>\n Founded in Sweden in 2006, Spotify<\/strong> is a real revolution when we talk about the subscription streaming model.<\/p>\n So much so that today the platform has more than 675 million active users monthly<\/strong> spread across more than 180 countries.<\/p>\n But this success goes far beyond music. After all, Spotify has also become a giant in the podcast segment and offers diversified formats that even include videos and exclusive series.<\/p>\n With this, it allows advertisers to broadcast messages at various times, reaching listeners who are receptive and engaged with the content.<\/p>\n Meanwhile, Deezer<\/strong> emerged in 2007 in France and currently has around 10 million subscribers <\/strong>in 180 countries.<\/p>\n Like Spotify, the platform offers music, podcasts, and personalized playlists, but with an approach aimed at a somewhat more niche audience.<\/p>\n In other words, it can allow even greater proximity to specific audiences, especially since it has good tools for audience configuration.<\/p>\n Understanding how advertising works on Spotify and Deezer is essential for advertisers who want to maximize return on their investments ROI<\/a>.<\/p>\n Both platforms have distinct resources to customize and segment campaigns, ensuring that ads reach the target audience with maximum efficiency.<\/p>\n But if you still don\u2019t know which to choose, next we will detail and compare important aspects of the two tools, such as audience profile, available formats, and segmentation options. Follow!<\/p>\n First, when comparing Spotify x Deezer, it is important to know the audience profile of each platform to ensure that your message is broadcast to the right people.<\/p>\n For example, because Spotify is a global leader, it reaches a very diverse audience, especially young people between 18 and 34 years old<\/strong>.<\/p>\n Thus, the platform is very popular among audiences connected to musical and technological trends, in addition to being widely used for consuming educational podcasts, entertainment, and news.<\/p>\n On the other hand, Deezer<\/a> tends to have a user base that is quite regionally focused, with a large concentration in France and Brazil.<\/p>\n Additionally, the audience is also mostly composed of young adults aged 18 to 34 years<\/strong>.<\/p>\n Music consumption ranges from 30 to 60 hours per month, and the recommendation rate reaches 92, which is quite positive for the platform’s expansion.<\/p>\n Both platforms offer diversified and creative formats for advertising, but with some important differences as we will see below<\/p>\nWhat are Spotify and Deezer<\/h2>\n
How advertising works on Spotify and Deezer<\/h2>\n
Audience profile on each platform<\/h3>\n
Available ad formats<\/h3>\n