{"id":28966,"date":"2023-05-05T11:34:06","date_gmt":"2023-05-05T14:34:06","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=28966"},"modified":"2023-05-08T19:29:12","modified_gmt":"2023-05-08T22:29:12","slug":"the-best-times-to-post","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/the-best-times-to-post\/","title":{"rendered":"The best times to post on TikTok, Facebook, YouTube, LinkedIn, and Instagram"},"content":{"rendered":"<h2><strong>Find out which times are best to post on social media and how to boost your engagement rates<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Getting your audience to engage with your social media profile more means besides providing regular, high-quality content, you\u2019re also aware of the best times to post it on your channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether TikTok, Instagram, Facebook, LinkedIn, or YouTube, understanding when your audience is most active can help leverage your social media marketing strategy results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, you\u2019ll find research we compiled to give you a hand with your posting schedule for each platform. We\u2019ve also included some practical tips to help you monitor your audience&#8217;s behavior efficiently. Take a look!<\/span><\/p>\n<h2><br style=\"font-weight: 400;\" \/><strong>What\u2019s the best time to post on social media?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">First, it&#8217;s important to note that the ideal posting schedule is not the same for every platform. Because each has unique characteristics, peak engagement times, and other factors that impact content delivery, one size does not fit all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another thing to consider is that even though research may suggest the best posting schedule, that doesn\u2019t mean it\u2019s ideal for your clients across the board, as there is no exact formula for user behavior on social networks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve gathered data from studies by SocialPilot and SproutSocial, which show general information on the best times to post on the major social networks. We\u2019ve also got some handy tips for you on how to monitor your posting schedule.<\/span><\/p>\n<h3><br style=\"font-weight: 400;\" \/><strong>Best times to post on TikTok<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Let&#8217;s start by talking about one of the fastest-growing social media platforms in Brazil in recent years: TikTok! For this sensation, like many other platforms, there is no specific ideal posting schedule.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But research across different time zones in countries such as the USA, Australia, the Philippines, and Germany, has shown a few behavioral patterns that suggest:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The times to post on TikTok are during the morning hours (6 am to 10 am) and in the evening (7 pm to 11 pm),\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">with Tuesday, Thursday, and Friday being the ideal days of the week.<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-28693\" src=\"https:\/\/reportei.com\/wp-content\/uploads\/2023\/04\/global-best-time-tiktok-300x202.jpg\" alt=\"\" width=\"538\" height=\"362\" srcset=\"https:\/\/reportei.com\/wp-content\/uploads\/2023\/04\/global-best-time-tiktok-300x202.jpg 300w, https:\/\/reportei.com\/wp-content\/uploads\/2023\/04\/global-best-time-tiktok.jpg 684w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To make sure you&#8217;re posting at the optimal times for your audience, it&#8217;s important to keep an eye on your TikTok Analytics metrics. They&#8217;ll provide suggestions on the best periods and days when your followers are most active.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To access this tool, go to your profile, click on the three dots, select<\/span><b> Creator Tools <\/b><span style=\"font-weight: 400;\">and then click <\/span><b>Analytics<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>Best times to post on Instagram<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As you may already know, the performance of Instagram content is influenced by algorithms. That means the sooner you can get followers to engage with new content, the more relevant it will be and the more likely to reach a wider audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To put it differently, knowing the best times to post on Instagram will help propel interactions and keep content running through feeds for longer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some guidelines to follow (according to SproutSocial&#8217;s global engagement survey):<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to SproutSocial&#8217;s global engagement research, the best days for posting are weekdays, during morning hours and around lunchtime &#8211; on Mondays at around 11am, Tuesdays and Wednesdays between 10am and 1pm, and Thursdays and Fridays between 10am and 11am.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On weekends, engagement is weaker, but around 9:00 am is considered a good time to post.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-28698\" src=\"https:\/\/reportei.com\/wp-content\/uploads\/2023\/04\/Instagram-Heatmap-Global@2x-1024x717-1-300x210.png\" alt=\"\" width=\"579\" height=\"405\" srcset=\"https:\/\/reportei.com\/wp-content\/uploads\/2023\/04\/Instagram-Heatmap-Global@2x-1024x717-1-300x210.png 300w, https:\/\/reportei.com\/wp-content\/uploads\/2023\/04\/Instagram-Heatmap-Global@2x-1024x717-1.png 1024w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Also, keep an eye on Instagram Insights (available for business accounts) to check whether these times make sense with your profile&#8217;s actual performance.<\/span><\/p>\n<h3><br style=\"font-weight: 400;\" \/><span style=\"font-weight: 400;\"><strong>Best times to post on Facebook<\/strong> <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If there is one place where diversity thrives as far as audiences go, it&#8217;s Facebook! With a whopping 2.7 million monthly active users on the platform, it\u2019s a very relevant channel for digital marketing strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To set a posting schedule for your Facebook content, use the Analytics reports to monitor your audience behavior. That way you can tailor your posting schedule to the preferences and habits of followers, increase your engagement rate and increase the effectiveness of your digital marketing Facebook strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But like with the other social media platforms we covered, there are periods of high engagement to look out for (if you don&#8217;t have access to Analytics reports data ). According to SproutSocial, these are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monday to Friday, at 3 am;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tuesdays between 10 am and 12 pm;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On Saturdays and Sundays, engagement is weaker, so they\u2019re not considered the best days for posting.\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>Best times to post on LinkedIn<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn is a social network that\u2019s geared towards enabling connections in the professional world, and we\u2019ve also got a couple guidelines when it comes to posting times.\u00a0 According to research by SproutSocial, engagement is highest on weekdays, with Tuesday between 10 am and 12 pm being the best time to post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wednesday and Thursday also stand out as high-engagement days. Wednesdays are best between 8am and 2pm, while Thursdays can generate more interactions from 9am to 12pm.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-28703\" src=\"https:\/\/reportei.com\/wp-content\/uploads\/2023\/04\/LinkedIn-Heatmap-Global@2x-1024x717-1-300x210.png\" alt=\"\" width=\"589\" height=\"412\" srcset=\"https:\/\/reportei.com\/wp-content\/uploads\/2023\/04\/LinkedIn-Heatmap-Global@2x-1024x717-1-300x210.png 300w, https:\/\/reportei.com\/wp-content\/uploads\/2023\/04\/LinkedIn-Heatmap-Global@2x-1024x717-1.png 1024w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">But don&#8217;t forget to check the insights on audience behavior provided by the platform. That\u2019s how you can analyze what content performed as expected and when it was posted.<\/span><\/p>\n<h3><strong>Best times to post on YouTube<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Last, we have YouTube, one of the largest video-sharing social media platforms. It deserves special attention when it comes to posting content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For guidance on the best times to post on YouTube, we can refer to a compilation of studies conducted by SocialPilot, which includes information from Frederator Networks, Boosted, HowSociable, and InVideo. Generally speaking, these are the best times:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">between 2 PM and 4 PM on weekdays;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">between 9 AM and 11 AM on weekends.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-28708\" src=\"https:\/\/reportei.com\/wp-content\/uploads\/2023\/04\/best-time-to-post-on-yourtube-300x300.jpg\" alt=\"\" width=\"453\" height=\"453\" srcset=\"https:\/\/reportei.com\/wp-content\/uploads\/2023\/04\/best-time-to-post-on-yourtube-300x300.jpg 300w, https:\/\/reportei.com\/wp-content\/uploads\/2023\/04\/best-time-to-post-on-yourtube-150x150.jpg 150w, https:\/\/reportei.com\/wp-content\/uploads\/2023\/04\/best-time-to-post-on-yourtube.jpg 684w\" sizes=\"(max-width: 453px) 100vw, 453px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">However, this can also vary depending on what works best for your channel. It\u2019s a good idea to keep track of the metrics that are available in YouTube Studio under the &#8220;Analytics&#8221; tab.<\/span><\/p>\n<h2><strong>Track your audience behavior data through Reportei<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you&#8217;ve read this far, it&#8217;s clear that making the most of your TikTok, Instagram, Facebook, LinkedIn, or YouTube content means knowing how to prepare a posting schedule with the best posting times. You&#8217;ll also need to understand what works for each profile, page, or channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you can find data to support your posting schedule choices on each platform, wouldn\u2019t it be more practical if you could access all the data you need in one place?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automatic reports on <a href=\"https:\/\/app.reportei.com\/signup?locale=en&amp;\">Reportei<\/a> can help you there and can also show you how successful your social media strategies are. Our reports include charts you can look at to gauge the best days and times to post based on your audience&#8217;s behavior. You also get data on your main content within the selected period.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out which times are best to post on social media and how to boost your engagement rates<\/p>\n","protected":false},"author":18,"featured_media":28713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1117],"tags":[],"class_list":["post-28966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-2"],"_links":{"self":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/28966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/comments?post=28966"}],"version-history":[{"count":0,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/28966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media\/28713"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media?parent=28966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/categories?post=28966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/tags?post=28966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}