{"id":28958,"date":"2023-05-03T11:29:21","date_gmt":"2023-05-03T14:29:21","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=28958"},"modified":"2023-05-03T11:44:21","modified_gmt":"2023-05-03T14:44:21","slug":"marketing-reports-5-templates","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/marketing-reports-5-templates\/","title":{"rendered":"Marketing Reports: 5 templates and some handy tips for your daily, weekly, and monthly analysis"},"content":{"rendered":"

Check out 5 marketing report templates available on Reportei and learn how to analyze results more efficiently<\/strong><\/h2>\n

We always talk about how important it is to use digital marketing reports, which should show relevant results, engage clients, and give you insights for the next campaigns.\u00a0<\/span><\/p>\n

But how can you do that? What should you include in the layout? While there isn\u2019t a recipe, some report templates can help you develop more strategic reports.\u00a0<\/span><\/p>\n

In this article, we’ve selected five marketing report templates in Reportei to give you visuals of the most relevant information for each type of service. We\u2019ll also cover how to analyze data from different periods (daily, weekly, and monthly). Keep reading!<\/span><\/p>\n

5 Marketing Report Templates<\/strong>

<\/h2>\n

First, it’s important to remember that every digital marketing service should have a goal, which helps guide meetings with clients.\u00a0<\/span><\/p>\n

For instance, decision-makers may be interested in social media engagement, but if their project is inbound and the goal is to increase sales, they\u2019ll first want to know what your strategies are doing for the funnel-bottom and whether they’re successfully generating opportunities.<\/span><\/p>\n

So, the report or dashboard should lead story-telling by highlighting the most relevant results of a period. We call this the inverted funnel.<\/span><\/p>\n

To make it easier, Reportei templates are organized according to four major niches in digital marketing (social media, inbound, paid traffic, and e-commerce). You can also customize them for more specific layouts.<\/span><\/p>\n

Check out the details below, and find out how to create your own unique report. Let’s get started!<\/span><\/p>\n


Social Network Reports<\/strong> <\/span><\/h3>\n

Also known as our standard template, this was Reportei\u2019s first report template. It prioritizes the results of social media actions in individual projects.<\/span><\/p>\n

In other words, engagement, profile growth, and content that performed better in the period analyzed. It\u2019s perfect for those whose project goals are managing Instagram, Facebook, TikTok, Pinterest, and other social channels integrated with Reportei.<\/span><\/p>\n

That doesn\u2019t mean they\u2019re the only networks to show up in your report. You\u2019ll find data from paid media channels, SEO, automation, and any others you\u2019d like to add below.\u00a0\u00a0<\/span><\/p>\n

And like any other marketing report template mentioned in this article, there\u2019s lots of ways you can customize social media templates (adding text or image analyses, rearranging metrics, adding new data, etc).<\/span><\/p>\n

Inbound marketing reports<\/strong>

<\/h3>\n

If your project is centered around inbound, layouts should emphasize the bottom-of-the-funnel results.<\/span><\/p>\n

Let’s say you use RD Station for marketing automation to generate business leads for your clients. Shouldn\u2019t these results come first?<\/span><\/p>\n

That’s just what our inbound marketing template does. It focuses on automation and CRM platforms, then paid media data (perfect for this type of strategy), site performance, and other middle and funnel-top channels.<\/span><\/p>\n


Paid traffic reports<\/strong><\/h3>\n

If you’re working on projects that include or are focused on paid traffic, prioritize the platforms where you run those ads and the return on investment.<\/span><\/p>\n

Our templates highlight Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and Pinterest Ads, and you can build them around platforms with the best results (or that your client considers the most relevant).<\/span><\/p>\n

Next are Google Analytics metrics, automation tools, and overall social media results.<\/span><\/p>\n

E-commerce reports<\/strong>

<\/h3>\n

E-commerce projects often require a specific approach since it\u2019s a self-service sales process and generally more fast-paced than other niches.\u00a0<\/span><\/p>\n

So, digital marketing reports should track the website\u2019s sales performance through key metrics like revenue, conversion rate, cart abandonment rate, and other relevant data.<\/span><\/p>\n

Our e-commerce report makes that easy. It shows Google Analytics metrics first, with an emphasis on e-commerce metrics. General website data follows, then, paid media channels (essential to any e-commerce business), social media content, and automation platforms.<\/span><\/p>\n

Customizable reports <\/strong>

<\/h3>\n

If your digital marketing project doesn’t fit into any of the templates we’ve listed above, don’t worry! You can create a custom report or dashboard tailored to your client’s needs using the inverted funnel approach (mentioned earlier).<\/span><\/p>\n

You can customize layouts as you like, too:<\/span><\/p>\n