{"id":28510,"date":"2023-03-23T09:18:16","date_gmt":"2023-03-23T12:18:16","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=28510"},"modified":"2023-03-23T09:18:16","modified_gmt":"2023-03-23T12:18:16","slug":"3-marketing-dashboard-models","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/3-marketing-dashboard-models\/","title":{"rendered":"3 Marketing dashboard models"},"content":{"rendered":"<h2><strong>The digital marketing dashboard is crucial to monitoring data and making decisions quickly. Here are 3 models to start using in your agency!<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Having a digital marketing dashboard to consistently monitor results is one of the most effective ways to help professionals in the field make quick and dynamic analyses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s because this tool (which you should keep updated) allows for quicker problem-solving and enables you to quickly change direction in projects as the need arises. You can stay a step ahead in reaching your goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, different types of services and goals require different kinds of dashboards that meet unique needs. But here are three adaptable models that will fit seamlessly into your agency&#8217;s work routine, including Reportei\u2019s model. Keep reading!<\/span><\/p>\n<h2><strong>Why use the digital marketing dashboard?<\/strong><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/h2>\n<p><span style=\"font-weight: 400;\">First and foremost, let&#8217;s talk about the advantages of having a digital marketing dashboard to track metrics and promote quick decision-making.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This dashboard can be developed and adapted according to each company and sector. It gives the teams responsible for data analysis more control over the obtained results and those that you would like to see.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, it\u2019s like a compass, helping you gauge whether you&#8217;re on the right track and know when to go ahead or change your marketing direction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The dashboard also helps you convey results to clients or decision-makers in the organization, keeping all those involved in a project on the same page and helping clients see the value of your services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you&#8217;ll need to pay attention to how these panels are designed and presented. They should display information clearly, show updated metrics and KPIs, and make analysis easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, before selecting a digital marketing dashboard model, consider the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does the model compile the necessary data for a comprehensive analysis of digital strategies?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is it updated in real-time?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How customizable is it?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And most importantly, will your team be able to extract insights and make efficient decisions by looking at the indicators?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Considering these points is the first step in finding the best tool that fits your routine and building an effective dashboard for your projects.<\/span><\/p>\n<h2><strong>3 digital marketing dashboard models<\/strong><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know where to start searching for the best digital marketing dashboard, here are 3 popular models in the market that you can adopt in your agency or company:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Excel dashboard;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Power BI dashboard;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">and Reportei dashboard.<\/span><\/li>\n<\/ul>\n<h2><strong>Dashboards in Excel<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s talk about the spreadsheet first, as it\u2019s one of the most popular used for creating digital marketing dashboards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether using Excel or Google Sheets, you will benefit from creating a low-cost, easily accessible dashboard that provides all the essential features any business needs (customization features, charts that illustrate data, and formulas to simplify calculations).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, despite being a fairly comprehensive tool, Excel dashboards have some drawbacks that can hinder agile decision-making and the team\u2019s productivity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One is that you\u2019ll have to create dashboards from scratch, which could mean hours of the team&#8217;s valuable time will be spent on the conception and building of the most effective model. Also, metrics are not updated automatically, and spreadsheets may not always be the most intuitive, especially when there is a high volume of data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So despite being low-cost, you may end up spending hours and energy creating and updating this digital marketing dashboard model, leaving you less time for strategic analysis.\u00a0<\/span><\/p>\n<h2><strong>Power BI Dashboards<\/strong><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/h2>\n<p><span style=\"font-weight: 400;\">Another widely used tool for building dashboards is Power BI (in digital marketing and other company sectors).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Developed by Microsoft, the Business Intelligence platform collects data from different channels (Excel, social media, marketing automation software, and others) to create customized panels for data analysis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One major advantage of creating dashboards in Power BI is how easy it is to gather all your data in one place (including sales, people management, team productivity, inventory management, etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, there are a few drawbacks, such as limits on processed data, usability (it\u2019s not very user friendly, which can pose a problem for some users), and paid plans, which can be costly depending on how many people will use the platform.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Reportei Dashboards<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Our final recommendation is none other than Reportei&#8217;s digital marketing dashboard! That&#8217;s right! Our platform features this tool for real-time analysis, so you don\u2019t have to generate a new report whenever you want to check how one of your social network channels is performing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you use it with all the channels in a project or only one, you can customize dashboards by prioritizing metrics and charts. Dates and comparison periods can be changed as well, and clicking Update Dashboard will automatically update your dashboard instantly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That makes for agile decision-making and optimizes team productivity and project performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, dashboards in Reportei can be shared with clients, allowing them to track updated data, modify analysis periods, and navigate results from different project stages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best of all, dashboards are available in all our plans and can be used along with other features, like unlimited reports, access to the Timeline, and report automation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want a closer look at our digital marketing dashboard? Request a free 3-day <a href=\"https:\/\/app.reportei.com\/signup?locale=en&amp;\">trial<\/a> right now to check out the advantages for yourself!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital marketing dashboard is crucial to monitoring data and making decisions quickly. Here are 3 models to start using in your agency!<\/p>\n","protected":false},"author":18,"featured_media":28100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1969,3741],"tags":[],"class_list":["post-28510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reportei-2","category-reports"],"_links":{"self":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/28510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/comments?post=28510"}],"version-history":[{"count":0,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/28510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media\/28100"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media?parent=28510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/categories?post=28510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/tags?post=28510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}