{"id":27342,"date":"2022-12-28T12:38:24","date_gmt":"2022-12-28T15:38:24","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=27342"},"modified":"2022-12-28T12:38:24","modified_gmt":"2022-12-28T15:38:24","slug":"report-templates-in-reportei","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/report-templates-in-reportei\/","title":{"rendered":"Report templates in Reportei: here are the models you can choose from"},"content":{"rendered":"<h2><strong>Besides our standard report templates, we have special new templates for Inbound Marketing, Paid Traffic and E-commerce<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If Social Networks aren\u2019t at the center of your project, we have some good news! Reportei also provides templates for Inbound Marketing, Paid Traffic, and E-commerce projects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To complement our classic reports (which prioritize Instagram and Facebook results), here are three template models in the 4th version of our software! They have a variety of channels and metrics adapted to your client\u2019s goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll cover all you need to know about our report templates and how you can use them to meet the needs and expectations of your project decision-makers. The following topics are explained in this article:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Report templates in Reportei that focus on client\u2019s objectives;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Template model for Inbound Marketing projects;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Template model for Paid Traffic;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Template model for Ecommerce;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Template model for Social Networks (standard)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to customize reports in Reportei.<\/span><\/li>\n<\/ul>\n<h2><strong>Templates for reports that meet your client\u2019s needs<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s a fact that the Digital Marketing universe holds many solutions for clients. Like social media management, content marketing, media and performance, and even full Inbound Marketing projects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just as each has its own scope, you\u2019ll have to analyze different indicators and goals for each. That means priorities change in the results you present to clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that in mind (besides letting you create your own models), we have four new report templates that make choosing channels to prioritize and highlight for your client easier.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re for Inbound Marketing, Paid Traffic, E-commerce, and Social Metrics (standard) projects. And we\u2019ll be adding more soon, adapted to other digital marketing services. You can choose one when beginning to create a new report. Check it out:<\/span><\/p>\n<h2><br style=\"font-weight: 400;\" \/><strong>Inbound Marketing project templates<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In our Inbound Marketing templates,\u00a0 we&#8217;ve organized channels to simplify your sales funnel analysis. So, CRM (if integrated) and RD Station Marketing results are shown at the top.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where standard report models show Inbound metrics at the bottom, the new version places results at the top, so you can view conversions, qualifications, opportunities, and sales right away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, you\u2019ll find metrics for website traffic, most accessed pages, traffic origin from Google Analytics, and organic positioning by Search Console.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next are your paid media channel results (Google Ads, Facebook Ads, and LinkedIn Ads), letting you analyze your investment in each campaign and its results. The list goes on with key data from social networks, such as new followers, reach and impression development, and performance for each post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Last, if your Mailchimp is integrated with Reportei, you&#8217;ll be able to analyze email marketing metrics showing results from customer relationship email actions.<\/span><\/p>\n<h2><br style=\"font-weight: 400;\" \/><strong>Paid Traffic Template models<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Our paid traffic template models focus on paid media that integrate with our platform (Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and Pinterest Ads).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This model is quite complete and enables a detailed analysis of ad results. Invested amount, conversion rate, Cost per Click (CPC), Cost per Thousand Impressions (CPM), and Click Through Rate (CTR) stand out here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next comes data from Google Analytics, RD Station, and finally, a comprehensive list of social media metrics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means you\u2019ll get all the info you need by using Reportei\u2019s new template models. And they optimize the data according to the needs of your project.<\/span><\/p>\n<h2><br style=\"font-weight: 400;\" \/><strong>E-commerce template models<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If your client or company is in e-commerce, we have the perfect template for you! This model focuses on website results, placing Google Analytics at the top.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-commerce metrics are prioritized in this template, with a special focus on Conversion Rate, Revenue, Number of Transactions, and Abandonment Rate. If the website is fully integrated with Analytics, data is captured more efficiently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next comes data on user behavior with Sessions, Session Time, Rejection Rate, and Traffic Source channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next in line is paid traffic data, crucial to understanding how your ad investments redirect to the virtual store. Last is the business\u2019s social networks and marketing automation report tools metrics.<\/span><\/p>\n<h2><br style=\"font-weight: 400;\" \/><strong>Social Network report templates (Standard)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Reportei\u2019s standard template was the first model developed by our team when social media metrics were our primary focus.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So you\u2019ll find results from social media sites like Instagram, Facebook, LinkedIn, Pinterest, and TikTok at the top. The goal is to present the performance of your content and social media presence on those networks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, you can find Social Ads channels like Facebook and LinkedIn Ads and data from Google Analytics, Google Ads, and lastly, automation platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that in mind, our classic layout is perfect for when decision-makers want to prioritize data from social networks or if you\u2019d like to build a\u00a0 custom report, creating and saving your own template.<\/span><\/p>\n<h2><br style=\"font-weight: 400;\" \/><strong>How to customize reports in Reportei<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s worth mentioning that you can still customize and save Reportei\u2019s new templates according to what is the most relevant to your projects (a feature that has been up and running since our platform\u2019s third version).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating a report, you can choose from our template models (standard, Inbound, Paid Traffic, and E-commerce), or those previously created and saved, available below these first three options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When customizing reports in Reportei, you can:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reorder channels and metrics according to your client\u2019s business priorities;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add metrics and charts manually if you find any data you need was now captured automatically;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add or remove metrics, charts, or tables;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complement the data in your reports by adding your analysis as text, images, or videos.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve finished, select Save as a template, choose a title that makes the layout easily recognizable, then save and reuse it for any project anytime!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Besides our standard report templates, we have special new templates for Inbound Marketing, Paid Traffic and E-commerce<\/p>\n","protected":false},"author":18,"featured_media":27162,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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