{"id":27321,"date":"2022-12-22T16:24:42","date_gmt":"2022-12-22T19:24:42","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=27321"},"modified":"2022-12-22T16:24:42","modified_gmt":"2022-12-22T19:24:42","slug":"activecampaign","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/activecampaign\/","title":{"rendered":"ActiveCampaign: track your business\u2019 development with our new Reportei integration"},"content":{"rendered":"<h2><strong>Learn how to Capture and analyze ActiveCampaign data quicker and more conveniently with Reportei<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">ActiveCampaign is one of the most popular tools for marketing automation and CRM (Customer Relationship Management). And Reportei\u2019s got it! Generating and analyzing your reports is so much easier now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This first version gives you access to key CRM metrics, pipelines, email marketing, and actions focused on the relationship with leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s not all! Reportei also lets you integrate these analyses with other channels in your digital marketing strategies and customize reports. You need to know here about ActiveCampaign and the new Reportei update.<\/span><\/p>\n<h2><strong>What does ActiveCampaign do? <\/strong><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/h2>\n<p><span style=\"font-weight: 400;\">ActiveCampaign is a platform for Customer Experience Automation (CXA) with solutions for CRM, marketing automation, email marketing, chat, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal is to supply e-commerce, B2C, and B2B companies with the necessary tools to reach, develop, convert, and retain potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using an omnichannel approach, ActiveCampaign integrates with other apps providing handy resources for every funnel stage. Its resources help you nurture relationships with potential customers through email, SMS, WhatsApp, capture via landing pages, custom websites, and social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, it\u2019s very complete, and you can personalize it to fit the needs of any business. But with so many resources and possibilities, you\u2019ll need to closely monitor your campaign results and sales processes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leave it up to Reportei to take care of your metrics capture while you focus on analyzing results, gaining insights, and planning your strategies (we\u2019ll explain below)!<\/span><\/p>\n<h2><br style=\"font-weight: 400;\" \/><span style=\"font-weight: 400;\"><strong>Metrics included in ActiveCampaign reports<\/strong> <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are the CRM, email marketing and automation metrics included in our reports:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of new contacts added to your account during an analysis period;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deals created by an account;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Won deals (marked by owners);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lost deals;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Value of businesses created;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average value of trades created;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average value of trades won;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average value of trades lost;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of the account\u2019s campaigns sent by email (automated or not);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unique campaign openings;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rate of emails opened;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bounce rate (ratio of undelivered to sent emails);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unique clicks on email campaigns;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click-through rate on links in emails;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of replies to campaigns;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of unsubscribes.<\/span><\/li>\n<\/ul>\n<h2><strong>Using charts and tables for analysis<\/strong><\/h2>\n<p dir=\"ltr\">Our ActiveCampaign reports also provide two charts for analyzing a company\u2019s performance.<\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Deals over time, comparing won and lost deals created over an analysis period;<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Deals by value range, based on the prices the company established;<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">You can also access detailed information in two automatically generated tables:<\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Pipelines summary, with the relationship between created deals (won and lost);<\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\">Performance of sent campaigns, with in-depth metrics from each email.<\/p>\n<\/li>\n<\/ul>\n<h2><strong>Customized ActiveCampaign reports<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Just as you can customize ActiveCampaign\u2019s features to suit your business model, you can also create custom reports in Reportei. It makes it easier for your team and decision-makers to analyze results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our features (adding analysis as text, images, or videos) let you complement your automatically captured metrics with insights into a project\u2019s progress and for planning the next steps.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also add metrics and charts manually and reorganize your data and channels as needed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reportei can be linked to a wide range of social networks, so reports provide a comprehensive view of the impact of every action regarding leads and sales managed by ActiveCampaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start using <a href=\"https:\/\/app.reportei.com\/signup?\">Reportei\u2019s<\/a> valuable resources now for custom ActiveCampaign reports!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to Capture and analyze ActiveCampaign data quicker and more conveniently with Reportei<\/p>\n","protected":false},"author":18,"featured_media":26991,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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