{"id":27173,"date":"2022-12-13T16:20:05","date_gmt":"2022-12-13T19:20:05","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=27173"},"modified":"2022-12-13T16:28:36","modified_gmt":"2022-12-13T19:28:36","slug":"storytelling-to-present-metrics","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/storytelling-to-present-metrics\/","title":{"rendered":"How to use effective storytelling to present metrics through reports"},"content":{"rendered":"

Learn how to use an engaging inverted funnel format to create digital marketing reports that engage your project decision-makers\u00a0<\/strong><\/h2>\n

When it comes to digital marketing reports, one of the main challenges is preparing presentations that engage customers or decision-makers and motivate them to really get involved with projects and strategies.\u00a0<\/span><\/p>\n

To that end, besides taking our free Data Driven Analyst course, we also recommend using an inverted sales funnel model for enhanced data-based storytelling.<\/span><\/p>\n

If you still don\u2019t know much about the topic or want to dive deeper,\u00a0 this article will give you the fundamentals of using this method. We’ll show you how it’s done and how Reportei can contribute to more effective reporting. Keep reading to get the scoop! <\/span><\/p>\n

What is an inverted funnel in marketing reports?<\/strong><\/h2>\n

First, we\u2019ll need to give you some details on the inverted marketing funnel and get into how it started, right?<\/span><\/p>\n

Not unlike the inverted pyramid in journalism (which conveys the most important information at the top), the inverted sales funnel technique aims to show clients the most relevant results first. It contemplates the bottom, middle, and then top (in that order) instead of the other way around.<\/span><\/p>\n

So, when explaining a project, you\u2019ll start your storytelling by explaining the sales metrics, quality of generated business opportunities, conversions, and other related info.\u00a0<\/span><\/p>\n

Next, you\u2019ll provide a detailed account of the other factors that directly influence the successful development of your client\u2019s business. Check out each of those steps below:<\/span><\/p>\n


1. Results and impact<\/strong> <\/span><\/h2>\n

When using an inverted funnel model for your digital marketing reports, the goal is to start with the most relevant and impactful results. That\u2019s because it\u2019s a much more engaging format for storytelling and helps hold the attention of your client\/decision-maker through the meeting.\u00a0<\/span><\/p>\n

We recommend setting a bottom-of-the-funnel goal for the marketing team (like lead generation or ad conversions, for example) to help clients and decision-makers gauge the success of projects and be aware of the next steps.<\/span><\/p>\n


2. Actions, capturing leads, and relationship<\/strong> <\/span><\/h2>\n

Next, come the mid-funnel results. Those refer to actions that enable lead capturing and the relationship with those leads that helps push contacts to the bottom of the funnel and become opportunities.\u00a0<\/span><\/p>\n

When it comes to inbound marketing, features for lead capturing focus on customer awareness, marketing automation through email flow, and the lead qualification process.\u00a0<\/span><\/p>\n

3. Strategies for drawing in leads <\/strong><\/h2>\n

Actions for drawing in potential customers are presented last. These can be actions run on websites, blogs, social networks, or conversions that allow clients to register through newsletters (to raise the awareness of your audience regarding challenges they might be facing).\u00a0<\/span><\/p>\n

These are strategies crucial to the most successful funnel-bottom results, as they enable you to reach a wider audience.\u00a0<\/span><\/p>\n

How to present an inverted funnel report with Reportei<\/strong><\/h2>\n

Now that you have a handle on the inverted funnel digital marketing report, it\u2019s time to learn how Reportei can help.<\/span><\/p>\n

There are two very simple ways. One is using our template models, and the other is through customizing our reports as you please. Get all the details:<\/span><\/p>\n


Templates according to specific projects<\/strong> <\/span><\/h3>\n

 <\/p>\n

The first way to create an inverted funnel report with Reportei is by using our exclusive templates adapted to each business\u2019 marketing goals.\u00a0<\/span><\/p>\n

We have three available models:<\/span><\/p>\n