{"id":26868,"date":"2022-11-03T10:56:45","date_gmt":"2022-11-03T13:56:45","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=26868"},"modified":"2022-11-03T10:56:45","modified_gmt":"2022-11-03T13:56:45","slug":"black-friday-9-tips","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/black-friday-9-tips\/","title":{"rendered":"Black Friday: 9 tips to help you get ready"},"content":{"rendered":"<h2><strong>Here are some digital marketing tips for Black Friday 2022 to help you get the best results<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Black Friday is one of the busiest commercial dates in Brazil and the rest of the world, and it\u2019s getting closer! Black Friday takes place in the last week of November (the 25th of 2022) and is far more than a single day, as campaigns can run over a few weeks or even the entire month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But no matter how long a campaign runs, one thing\u2019s for sure: digital marketing is crucial to gaining publicity and making successful sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve put together this article with nine digital marketing tips for your Black Friday to help you plan strategies and ensure the best results. Keep reading!<\/span><\/p>\n<h2><strong>Black Friday 2022: Are you ready?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Whether for e-commerce, SaaS, sales in physical stores, or other types of business, Black Friday 2022 is the perfect opportunity to increase revenue and reinforce your brand digitally.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a survey by <\/span><a href=\"https:\/\/blog.vindi.com.br\/dados-black-friday\/\"><span style=\"font-weight: 400;\">All iN | Social Miner<\/span><\/a><span style=\"font-weight: 400;\">, in 2021, the total revenue of Black Friday was a whopping 5.41 billion reais on Thursday and Friday alone (the 25th and 26th of November). That\u2019s 5.8 percent over 2020.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides that, a couple more figures stood out, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A 6,4% increase in average tickets compared to 2020 and 11.8% over 2019;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">61.1% of all visitors used smartphones to access websites;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A 13.3% growth compared to all previous Black Fridays and 5.6% over 2020.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A 375% increase in advertising of promotions via networks;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A leap of 234.45% in ad investments for the state of S\u00e3o Paulo alone;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A 4.38% increase in the repurchase rate shows how important it is to encourage customer loyalty.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In other words, Black Friday shows continual promise for many businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you want your business to be a part of these positive stats in 2022 and get better results this Black Friday, you\u2019ll need to do better than rushed, last-minute promotions and plan ahead of time for higher sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That goes from analyzing previous data to planning new campaign strategies for the year, considering the digital environment carefully, expanding your reach, and getting your ads to a bigger audience.\u00a0<\/span><\/p>\n<h2><strong>9 marketing tips for Black Friday<\/strong><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve chosen 9 handy marketing tips for Black Friday to help you set up each campaign stage. Check them out!<\/span><\/p>\n<h3><strong>1. Analyze last year\u2019s data<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To start putting together your Black Friday campaigns for 2022, you\u2019ll need to first analyze your past results (if you\u2019ve run Black Friday campaigns before).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">List your metrics for every funnel stage, from website hits to sales. In addition to your sales volume and total revenue, it\u2019s fundamental to understand your conversion rate, profit, and return on ad spend (ROAS).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then you can understand where your strategy hit the mark and what you need to improve for this year, which will guide your new strategies and increase the return of your actions.\u00a0<\/span><\/p>\n<h3><br style=\"font-weight: 400;\" \/><strong>2. Consider the consumer journey when putting together your strategies<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Along with evaluating your past campaigns, delve deeper into your customer\u2019s journey, understand their pain points, needs, and goals, and what solutions your product can offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because it isn\u2019t just your Black Friday discounts that lead to sales, is it? Nowadays, it\u2019s clear that customer behavior is marked by choices towards purchasing that follow a complex path, moving through different moments, channels, moments of evaluation, and other factors. <\/span><\/p>\n<h3><br style=\"font-weight: 400;\" \/><span style=\"font-weight: 400;\"><strong>3. Get your site ready for a high volume of visitors<\/strong> <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another thing to consider when planning is whether your website is ready for a high volume of visitors (especially e-commerce).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Run a general check-up to see whether your site can support a high traffic volume. Check if there is anything you can do to provide a better user experience and if the interface is suitable for mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Black Friday 2021 data shows those are the most popular devices for researching products and shopping.<\/span><\/p>\n<h3><br style=\"font-weight: 400;\" \/><b>4. Plan actions to \u201cwarm customers up\u201d for Black Friday<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This year, give your audience a \u201cBlack Friday warm-up\u201d to get potential customers ready to buy when the time comes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take advantage of the days leading up to Black Friday to promote your sales through social networks, ads, and e-mails. In fact, many brands release promotions gradually, which leads to more sales during the month.<\/span><\/p>\n<h3><strong>5. Create exclusive offers for those who are already customers<\/strong><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/h3>\n<p><span style=\"font-weight: 400;\">Black Friday is much more than attracting new customers. It\u2019s also an opportunity to encourage the loyalty of existing customers who might purchase from you again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, this is a perfect strategy for e-commerce or services that involve upgrades. For example, consider exclusive offers, gifts, and discounts to help strengthen the relationship and make it last. <\/span><\/p>\n<h3><br style=\"font-weight: 400;\" \/><b>6. Invest in ad campaigns<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For a successful Black Friday, invest in ads for Google, Facebook, LinkedIn, TikTok, and other popular channels. That\u2019s how you\u2019ll reach shoppers, whether or not they\u2019re buying for the first time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But bear in mind that Black Friday is a highly competitive date. So setting aside a budget toward those campaigns makes a major difference in getting your brand to stand out.<\/span><\/p>\n<h3><br style=\"font-weight: 400;\" \/><span style=\"font-weight: 400;\"><strong>7. Use email marketing to interact with leads<\/strong> <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you have a lead base, take advantage of it! Promote your Black Friday sales through email marketing. Since they\u2019re familiar with your brand and have interacted with it at some point, this can make them more likely to buy when it\u2019s time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use tools to segment your lead base and distribute content according to the funnel stages and qualification levels. <\/span><\/p>\n<h3><br style=\"font-weight: 400;\" \/><strong>8. Use Black Friday to capture leads<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Speaking of managing leads, Black Friday 2022 can be an opportunity to boost your lead capture so you can have more contacts to interact with later.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if a lead doesn\u2019t take advantage of a sales promotion and convert right away, they\u2019ve shown enough interest in your brand to be a potential business opportunity later. <\/span><\/p>\n<h3><br style=\"font-weight: 400;\" \/><span style=\"font-weight: 400;\"><strong>9. Monitor your results in real time<\/strong> <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">And last, let&#8217;s not forget how crucial it is to monitor results in real-time to gauge how successful your actions are and improve your campaigns when you need to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do that, we recommend using Reportei\u2019s dashboards. They\u2019re like reports you can update anytime, which makes it easier to convey metrics to your clients or decision-maker.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our dashboards allow all available integrations, and you can customize them to prioritize the most relevant data for analysis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use Reportei&#8217;s control feature to monitor your goals more closely and speed up decision-making toward the absolute success of your Black Friday campaigns.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are some digital marketing tips for Black Friday 2022 to help you get the best results<\/p>\n","protected":false},"author":18,"featured_media":26869,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-26868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/26868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/comments?post=26868"}],"version-history":[{"count":0,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/26868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media\/26869"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media?parent=26868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/categories?post=26868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/tags?post=26868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}