{"id":26552,"date":"2022-09-29T16:37:13","date_gmt":"2022-09-29T19:37:13","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=26552"},"modified":"2022-09-29T16:37:13","modified_gmt":"2022-09-29T19:37:13","slug":"how-to-manage-and-analyze-facebook-ads","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/how-to-manage-and-analyze-facebook-ads\/","title":{"rendered":"How to manage and analyze Facebook Ads custom conversions in Reportei"},"content":{"rendered":"<h2><strong>You can now add Facebook Ads custom conversions to Reportei\u2019s tables and graphs. Here\u2019s how!<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0You can analyze your campaigns more efficiently by personalizing your report tables and graphs in Reportei with Facebook Ads custom conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It makes a world of difference to understanding how specific events perform on your website, helping you forward data to clients, extract significant insights and optimize your ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ve gathered everything you need to know about Facebook Ads custom conversions and how to manage results in Reportei. Shall we get started?<\/span><\/p>\n<h2><br style=\"font-weight: 400;\" \/><strong>What are Facebook Ads custom conversions?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook custom conversions are event settings based on specific user activity on your website. For example, you might determine rules for filtering purchased products on e-commerces, values, or other information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This data gives you a detailed insight into how customers behave, and you can even use it to boost your ads, reach wider audiences and drive relevant activity on your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Custom conversions let you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filter events for detailed data on website user activity;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up standard events without additional code;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize your ads to reach users who are interested in your products;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select conversions relevant to teamwork and share them with your partners.<\/span><\/li>\n<\/ul>\n<h2><br style=\"font-weight: 400;\" \/><strong>How to analyze Facebook Ads custom conversions in Reportei<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Conversions and activity by type tables were already available in Reportei for analyzing Facebook Ads custom conversions. So, if you\u2019ve set up your ad account with that data, you\u2019ve probably seen it here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But now, you can customize your reports even further, adding conversions as columns in other tables or series in charts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How is that done? We\u2019ll show you a few simple steps below to help you insert custom conversions into our charts and tables.<\/span><\/p>\n<h2><strong>Custom conversions in tables<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">One way Reportei stands out is that it leaves you free to create reports and dashboards as you\u2019d like. You can modify any previous tables you\u2019ve made from templates to add relevant info and share it with your team or clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll find a gear-shaped edit button for each table and metric, so you can select the data you\u2019d like to see in each row and column, filter values, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook custom conversions will appear in the Columns tab (where you manage metrics) under the same names you\u2019ve set in Ads Manager. Simply tick those you\u2019d like to see in the table in your report.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you track that data as accurately as possible, we recommend these tables:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Featured campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Featured ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Featured ad group<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another great tip is to give them names that are easy to recognize. That makes for more practical analysis and is easy for anyone reading to understand.<\/span><\/p>\n<h2><strong>Custom conversions in graphs<\/strong><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/h2>\n<p><span style=\"font-weight: 400;\">As for graphs, you can customize them in a similar way. Click the edit button on an existing one and add your conversion metrics to view them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also create your own graph manually, focused on Facebook Ads custom conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, when selecting your preferences, set the dimension to data, as Facebook doesn&#8217;t return data from other dimensions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve done that, save your template with a few clicks to keep generating reports. Then you won&#8217;t have to go to the trouble of repeating the entire process every time you need to analyze data from a campaign.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><strong>Generate full Facebook Ads reports in seconds!<\/strong> <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Along with these new features, Reportei\u2019s Facebook Ads reports have other metrics to help you analyze your social network ad campaigns more fully and accurately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a matter of seconds, you can understand how users come into contact with your brand and whether your investments are paying off. You&#8217;ll also gain insights to help you optimize your ads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take advantage of the resources in our reports to complement data from the platform by adding your analysis in text, image, or video format. It makes it more practical for your client or decision-makers to understand a project.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What are you waiting for? Start using <a href=\"https:\/\/app.reportei.com\/signup?locale=en&amp;\">Reportei<\/a> now for more efficient assessments of your Facebook Ads custom conversions and other important metrics. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can now add Facebook Ads custom conversions to Reportei\u2019s tables and graphs. Here\u2019s how!<\/p>\n","protected":false},"author":18,"featured_media":26553,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3690],"tags":[],"class_list":["post-26552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads"],"_links":{"self":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/26552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/comments?post=26552"}],"version-history":[{"count":0,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/26552\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media\/26553"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media?parent=26552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/categories?post=26552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/tags?post=26552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}