{"id":26448,"date":"2022-09-22T11:11:43","date_gmt":"2022-09-22T14:11:43","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=26448"},"modified":"2022-09-22T11:13:43","modified_gmt":"2022-09-22T14:13:43","slug":"facebook-and-instagram","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/facebook-and-instagram\/","title":{"rendered":"Facebook and Instagram: getting insights into your audience on social networks"},"content":{"rendered":"

Here\u2019s how to access Audience Insights on Facebook and Instagram for better performance<\/strong><\/h2>\n

If you plan marketing strategies on Facebook and Instagram, a big part of the process is closely monitoring the audiences you reach and engage with.<\/span><\/p>\n

You can get full reports through social network tools like Audience Insights, where you can monitor your target groups’ demographics, interests, and lifestyles.<\/span><\/p>\n

Here\u2019s everything you need to know about how to view these metrics for your specific audience on Facebook and Instagram and how to extract the best insights from that data. Keep reading and check it out!<\/span><\/p>\n


How to access audience info on Facebook or Instagram<\/strong><\/h2>\n

Accessing your audience data on Facebook and Instagram is simple. You can find reports in the \u201cinsights\u201d tab in Meta, where all your results metrics are displayed.\u00a0<\/span><\/p>\n

It helps you understand who is engaging with your content and helps you plan the most efficient strategies to target those audiences.\u00a0<\/span><\/p>\n

\u201cAudience Insights\u201d also gives a view of potential audiences or users who might be interested in following your page or profile. Here are the details:<\/span><\/p>\n


Current audience vs potential audience<\/strong><\/h2>\n

The first thing to note about Instagram and Facebook\u2019s <\/span>Audience Insights<\/b> is that you can compare your current audience with those you can potentially reach.<\/span><\/p>\n

These two pages gather general data on audience profiles and potential audiences to help marketers reach more users who might like the brands they work with.<\/span><\/p>\n

The potential audience report gives you an estimate of the size of your audience, and you can add filters to view results you consider relevant. Then you can use that information later on for your Facebook Ads campaigns, too. <\/span><\/p>\n


Demographic data<\/strong> <\/span><\/h3>\n

Both current and potential audience reports give you an overview of your page\/profile demographics.<\/span><\/p>\n

You get to check out information on gender and age group and find out where most of your audience is located (cities and countries).<\/span><\/p>\n


Audience interests<\/strong> <\/span><\/h3>\n

Facebook and Instagram\u2019s Potential Audience reports will help you understand what your audience likes, making it easier to reach your target groups.<\/span><\/p>\n

For example, Facebook shows you a list of the pages with the most likes from your potential audience. But because it\u2019s only an estimate, remember to carefully compare it with your persona’s interests.\u00a0<\/span><\/p>\n

You can add other topics of interest to filters, complementing your report and even building a new ad audience. <\/span><\/p>\n


How to view audience insights on Instagram <\/strong><\/h3>\n

Besides Audience Insights in Meta Business Suite, you can also check your audience data through Instagram Analytics.<\/span><\/p>\n

Use the app or Facebook Creator Studio to access reports and the audience section to view<\/span><\/p>\n