{"id":26188,"date":"2022-08-29T11:11:21","date_gmt":"2022-08-29T14:11:21","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=26188"},"modified":"2022-08-29T11:11:21","modified_gmt":"2022-08-29T14:11:21","slug":"google-keyword-planner","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/google-keyword-planner\/","title":{"rendered":"Using Google Keyword Planner to optimize YouTube videos"},"content":{"rendered":"<h2><strong>Here&#8217;s how Google Keyword Planner can help your YouTube video rankings<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ve probably heard of Google Keyword Planner. It\u2019s a keyword research and planning tool that helps you find the best terms for your Google ad campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But did you know that it doesn\u2019t just boost your paid media actions? It also helps you set the right keywords for organic strategies and improve your YouTube channel\u2019s performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll cover everything you need to know about Google Keyword Planner and how you can use it to optimize your channel\u2019s videos. Keep reading!<\/span><\/p>\n<h2><br style=\"font-weight: 400;\" \/><span style=\"font-weight: 400;\"><strong>The advantages of using Google Keyword Planner<\/strong> <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google Ads Keyword Planner is hands down one of the most complete keywords on the market, which means using it gives you an advantage. That\u2019s because, besides being free, it uses the data from Google\u2019s search engine to suggest the best terms for your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use it to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find info on specific searched terms and get suggestions for related terms;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze the monthly search volume for a given keyword and gauge the level of competition;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Order the terms according to relevance or which make the most sense for your brand and content;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand the keyword search history and seasonality better.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All of that is essential to planning efficient paid media campaigns for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you can also gain insights on similar terms, search volume, level of competition, and other data to develop organic content and improve your ranking on Google. <\/span><\/p>\n<h2><strong>How to access Keyword Planner<\/strong><\/h2>\n<p><br style=\"font-weight: 400;\" \/><span style=\"font-weight: 400;\">Incorporating Google Keyword Planner in your work routine is simple. Check out the steps below:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log into your Google Ads account first and activate <\/span><b>expert mode<\/b><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Next, select <\/span><b>Tools and Settings<\/b><span style=\"font-weight: 400;\">. In <\/span><b>Planning<\/b><span style=\"font-weight: 400;\">, tap <\/span><b>Keyword Planner<\/b><span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can choose one of two ways of planning:\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click <\/span><b>Discover new Keywords<\/b><span style=\"font-weight: 400;\"> to see ideas that might help you reach your audience;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select <\/span><b>View Search Volume and Forecasts<\/b><span style=\"font-weight: 400;\"> to upload existing keyword files, analyze history, and get predictions on performance.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">After that, you can create or complement your plans for each term and access information on your audiences, such as region, device, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also important to note that Google updates its keyword predictions daily based on the data collected within the last 7-10 days. That helps you keep up with the ever-changing market and adapt to seasonality.<\/span><\/p>\n<h2><br style=\"font-weight: 400;\" \/><span style=\"font-weight: 400;\"><strong>Keyword Planner and YouTube: Tips for optimizing your videos<\/strong> <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know the advantages of using Google Keyword Planner and how to start using it, here are some exclusive tips to boost your YouTube channel&#8217;s SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When planning keywords, the first thing to consider is that using generic terms (or head tails) might not be the best for improving your ranking or attracting your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because users are not on YouTube to buy products and services. They\u2019re looking for content that targets their pain points, needs, and goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Betting on a strategy that includes long tail terms is much more efficient. Some examples are <\/span><b>how-tos<\/b><span style=\"font-weight: 400;\">, <\/span><b>lists of tips<\/b><span style=\"font-weight: 400;\">, and <\/span><b>step-by-step<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, when including Google Keyword Planner in your YouTube strategy, here are some things to consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your persona\u2019s thought process. Research topics that are directly related to their needs;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adding a website to Google Keyword Planner to help it suggest the most relevant keywords;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expand your list by using several keywords related to the same topic. That way, you\u2019ll gain more insight into content you can develop for your videos;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyzing the competition as far as the term you\u2019d like to rank and checking if there are any variations you could use for better results;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organize keywords you\u2019ve searched for to help you create content for YouTube or optimize videos you\u2019ve already posted.<\/span><\/li>\n<\/ul>\n<h2><strong>Where to place keywords in your videos<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">After defining your keyword strategy in Keyword Planner, it\u2019s essential to know how to optimize your video performance for a better ranking position.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As YouTube cannot \u201cread\u201d videos to gauge what they\u2019re about, keywords play an essential role in three specific editing steps. Give them your full attention.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The title: this is one of the most significant for ranking and one of the main points of contact with other users. So, it needs to be objective and attractive and include your featured keywords.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The video description: This helps the engine to \u201cread\u201d your content and reinforces the topic of your video. As it can be longer, you can add the chosen term more often without compromising the user experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tags: They help identify the topics covered in videos and show up as recommended in similar content. <\/span><\/li>\n<\/ol>\n<h2><strong>How to know if your strategies are working on YouTube<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As with any SEO strategy, only looking up keywords in tools like Google Keyword Planner and optimizing published content is not enough to boost your YouTube channel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to measure results consistently, looking to improve your titles, descriptions, tags, and thumbnails and gain insights for new videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/app.reportei.com\/signup?locale=en&amp;\">Reportei<\/a> can help! Integrating our tool with YouTube allows you to generate reports for your channel automatically. That will help you measure reach, engagement, and highest-performing videos within a specified period. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s how Google Keyword Planner can help your YouTube video rankings<\/p>\n","protected":false},"author":18,"featured_media":26183,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-26188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/26188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/comments?post=26188"}],"version-history":[{"count":0,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/26188\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media\/26183"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media?parent=26188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/categories?post=26188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/tags?post=26188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}