{"id":26156,"date":"2022-08-25T09:18:17","date_gmt":"2022-08-25T12:18:17","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=26156"},"modified":"2022-08-25T09:18:17","modified_gmt":"2022-08-25T12:18:17","slug":"pinterest-analytics-how-to-use","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/pinterest-analytics-how-to-use\/","title":{"rendered":"Pinterest Analytics: How to use it to analyze your metrics"},"content":{"rendered":"<h2><strong>Use Pinterest Analytics to analyze your performance and gain valuable insights for Pins!<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Pinterest Analytics is a tool brought to you by the Pinterest network itself. The idea is to help brands and content creators measure how their paid or organic strategies resonated with target audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform gives you access to your profile\u2019s key performance data, Pins, boards, and ads (in real time, too).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means business accounts will have access to relevant information to optimize decision-making when it comes to tailoring content and increasing engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s everything you need to know about Pinterest Analytics reports, accessing them, and what metrics you can track. We\u2019ve also thrown in a handy tip as a special bonus to make it easier for you to capture data. Keep reading to check it out!<\/span><\/p>\n<h2><br style=\"font-weight: 400;\" \/><span style=\"font-weight: 400;\"><strong>How to access Pinterest Analytics<\/strong> <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First, to see your Pinterest Analytics reports, simply access the platform or convert your profile to a business account here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once that\u2019s done, click on <\/span><b>Analytics <\/b><span style=\"font-weight: 400;\">at the top menu on your screen and select <\/span><b>Overview <\/b><span style=\"font-weight: 400;\">to start using these features:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analysis of specified Pin types (standard, product, videos, or Idea Pins);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filter panel for setting goals for results, such as data periods, content type, info of behavior, and audience profile;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top Pins and boards users engaged with;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data exported as CSV files.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now we\u2019ll go into more detail on what metrics are available on Pinterest and how to use filters to select the data you want to analyze. Shall we get started?<\/span><\/p>\n<h2><br style=\"font-weight: 400;\" \/><strong>19 Pinterest Analytics metrics<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Pinterest web analytics gives you access to your profile\u2019s key reach and engagement metrics. Here are 19 of them:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total impressions of Pins and Ads;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0Number of interactions (engagement) with content, including saved Pins, clicks, carousel card swipes, and Idea Pin swipes;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pin engagement rate &#8211; number of interactions per number of impressions;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clicks on Pins or ads;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click Through Rate &#8211; the number of clicks on Pins or ads per number of impressions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outbound clicks that redirect users off Pinterest;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outbound click-through rate &#8211; number of outbound clicks per number of impressions;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video views;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total watch time (in minutes);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average watch time;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of times up to 95% of a video was watched;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of times videos were viewed for at least 10 seconds;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of times Pins were saved to boards;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Saved Pins rate &#8211; total saves per number of impressions;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total audience &#8211; users your content reached;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engaged audience &#8211; number of users who interacted with Pins;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monthly audience &#8211; users reached within a 30-day period;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monthly engaged audience &#8211; user interaction within a 30-day period;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monthly views\u00a0 &#8211; number of impressions within a 30-day period.<\/span><\/li>\n<\/ol>\n<h2><strong>Filter your Pinterest data<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In addition to general profile metrics, you can also use the filter panel to view the performance of Pin formats like standard content, videos, products, or Idea Pins.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After choosing and selecting the format, you can view data for specified periods within the previous year and a half by organic or paid content type.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another plus is that you can use the age and gender filters to better understand your audience and their behavior.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of this contributes to helping you get to know your audience and understand what content formats promote more engagement. <\/span><\/p>\n<h2><br style=\"font-weight: 400;\" \/><strong>Create Pinterest and Pinterest Ads reports in only 3 seconds<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Like Twitter and TikTok analytics, we\u2019ve also added Pinterest analytics reports to <a href=\"https:\/\/reportei.com\/en\/\">Reportei<\/a>. You can now automatically capture comprehensive data from your organic or paid Pins more easily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By logging in on our platform, you can access the main metrics to get a general sense of your profile\u2019s performance, ads, engagement rates, and best-performing content within specified periods.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, if you integrate networks (like those we mentioned above), you\u2019ll also be able to review your results across all of them in a single report. It makes for more objective communication between all those working on or involved in projects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What are you waiting for? Log in, or sign up right now and try our Pinterest Analytics reports!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use Pinterest Analytics to analyze your performance and gain valuable insights for Pins!<\/p>\n","protected":false},"author":18,"featured_media":26157,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-26156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/26156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/comments?post=26156"}],"version-history":[{"count":0,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/26156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media\/26157"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media?parent=26156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/categories?post=26156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/tags?post=26156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}