{"id":24948,"date":"2022-05-23T17:34:35","date_gmt":"2022-05-23T20:34:35","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=24948"},"modified":"2022-05-23T17:34:35","modified_gmt":"2022-05-23T20:34:35","slug":"the-google-display-network","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/the-google-display-network\/","title":{"rendered":"The Google Display Network: What it is and how to use it"},"content":{"rendered":"<h2><strong>Learn about the benefits of the Google Display Network advertising and how to make the most of this tool<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ve probably come across featured ads at the top and sides of website pages online. They\u2019re part of ad campaigns on the Google Display Network.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can access the Display Network from your Google Ads account. It\u2019s one most popular tools to help brands reach a larger audience and increase awareness of their products, services, or content.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article has everything you need to know about the Display Network. We cover the benefits for anyone running ads on Google and how to create your campaign. Keep reading!<\/span><\/p>\n<h2><strong>What is the Google Display Network?\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Over a million partner websites and apps associated with the world\u2019s largest search engine make up the Display Network. You can serve ads for brands, products, and services on their pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Advertisers can run visually attractive ad campaigns on the Display Network to draw visitors to their sites and target their audience\u2019s interests.\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll see these ads like banners, videos, and other formats to draw people who might be interested in what businesses have to offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The display campaign model of advertising gets your ads to the right audience at the right time. That leads to increased visibility, traffic on your website, and even conversions.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><strong>Benefits of using the Google Display Network<\/strong> <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Display Network campaigns have many benefits for businesses that aim to advertise. Here are just a few:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach larger or new audiences. There are more than 35 million partner websites and apps from around the globe, plus sites owned by Google (like YouTube and Gmail).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set specific campaign goals to help you reach your marketing objectives (like increasing awareness and boosting traffic and conversions).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use machine learning to help you establish targeting, bids, and formats to use. You can serve strategic campaigns for the best results possible.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h2><strong>The Display Network vs The Search Network<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When you invest in Google Ads, you\u2019ll notice campaigns differ according to the advertising goals of the brand or product. Two of the most common by far are display ads and search ads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the Display Network\u2019s focus is giving your businesses more visibility on Google\u2019s partner sites, the Search Network is about search engine results.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, when someone starts looking for what you offer on Google, your ads show up and attract them to your websites.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Display Network shows your ads to people even if they are not actively searching for what your business has to offer. That makes it perfect for remarketing campaigns.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does that make it more efficient than the Search Network? It depends on your goals. One hot tip is to include both in your strategy for two ways of reaching your target group.\u00a0\u00a0<\/span><\/p>\n<h2><strong>What Ad formats can I use on the Google Display Network?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You may think banners are the only way to serve your Display ads, but that\u2019s not the case. There are other formats that can help you reach your target audience.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Images will stand out for their potential to attract users and promote engagement, but here are a few more formats:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Short texts like the Search Network ads. You can adapt them for Display and add them to the sides of site pages.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banners on the sides or footer of YouTube videos (that show up on YouTube\u2019s homepage too).\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rich Media combines different formats (like carousels and animations) so users get to decide how they\u2019d like to see your ads.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\"><strong>How to create Google Display Campaigns<\/strong> <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can create Display campaigns from a Google Ads account. Log in to your client\u2019s account or your own, click the + button and select New Campaign. Follow these steps next:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select a goal. You can choose to boost sales, leads, traffic, or brand awareness and reach. Once you\u2019ve done that, select \u201cDisplay Network only\u201d as the campaign type.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set the preferences of your campaign like display location, languages, frequency, period, etc.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set a budget to establish daily costs. That will directly affect how successful your campaign is. Through bidding (which you can automize), you decide how to spend your budget.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establish your targeting strategy. Select the audiences you want your ads to reach. You can choose optimized targeting to help you out.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create your Ads. Develop responsive ads on different media. Google will automatically insert them where they fit best (websites, apps, YouTube, or Gmail). Review and publish your campaign.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor results. Like any digital marketing strategy, monitoring Display campaigns is essential to successful results.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Count on <a href=\"https:\/\/reportei.com\">Reportei<\/a> for a more efficient and strategic analysis of Display Network campaigns!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It only takes a few clicks to generate customized Google Ads reports complementing your analysis with text, images, or videos.\u00a0 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn about the benefits of the Google Display Network advertising and how to make the most of this tool<\/p>\n","protected":false},"author":18,"featured_media":24949,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1903],"tags":[],"class_list":["post-24948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-2"],"_links":{"self":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/24948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/comments?post=24948"}],"version-history":[{"count":0,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/24948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media\/24949"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media?parent=24948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/categories?post=24948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/tags?post=24948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}