{"id":24882,"date":"2022-05-17T21:41:18","date_gmt":"2022-05-18T00:41:18","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=24882"},"modified":"2022-05-17T21:41:18","modified_gmt":"2022-05-18T00:41:18","slug":"google-analytics-4","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/google-analytics-4\/","title":{"rendered":"Google Analytics 4: learn about its features and how it works"},"content":{"rendered":"

Are you switching to Google Analytics 4? Here\u2019s what you need to know about its features and how it’s different from Universal Analytics<\/strong><\/h2>\n

Google Analytics 4 is the latest version of the world\u2019s most popular analytics platform. It\u2019s designed to give marketers a more detailed view of data.<\/span>

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GA4\u2019s resources are designed to show results linked to the sales funnel and customer journey. In light of that, Google Analytics 4 has become essential for businesses providing strategic analysis and aiding decision-making.<\/span><\/p>\n

So, if you\u2019re considering using Google Analytics 4 day-to-day, here\u2019s an article to help you out. We\u2019ll be covering all the main features and showing you how to sign up. Keep reading!<\/span><\/p>\n

Google Analytics 4: what\u2019s new?<\/strong><\/h2>\n

There are a few significant changes from Universal Analytics to Google Analytics 4. GA4 is a new ownership model you can use on websites (the only channels monitored by UA), apps, or both simultaneously. <\/span><\/p>\n

The idea is to integrate customer channels to give you a detailed view of traffic. One of the goals is to boost user engagement and financial returns from paid campaigns and other activities.<\/span><\/p>\n

In other words, GA4\u2019s reports are more thorough and strategic, giving marketing analysts an in-depth view of results. <\/span><\/p>\n

As a result, valuable insights will help guide professionals in decision-making considering the needs of businesses. <\/span><\/p>\n

Key features of Google Analytics 4<\/strong><\/h2>\n

When it comes to the features of Google Analytics 4,\u00a0 anyone already using them will tell you they immediately noticed a difference in the way it presents data.<\/span><\/p>\n

The left side menu is divided into four tabs: Reports, Explore, Advertising, and Configure. We\u2019ll go over each of these next. <\/span><\/p>\n

Reports<\/strong><\/h2>\n

The Reports tab sits at the top of the new GA resource menu. That\u2019s where you can monitor and analyze the results of your website or app. You can view report summaries and data in real-time (like in UA) off the bat.<\/span><\/p>\n

However, you\u2019ll find one significant change. Metrics are organized in Lifecycle (based on stages of the sales funnel). This cycle is composed of four types of reports:<\/span><\/p>\n

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  1. Acquisition:<\/strong> with a focus on traffic performance and drawing users to websites or apps;<\/span><\/li>\n
  2. Engagement:<\/strong> detailing events of user interaction with the page (views, conversions, and other visitor activities);<\/span><\/li>\n
  3. Monetization:<\/strong> presents revenue and sales data of e-commerces or apps, as well as advertising revenue.<\/span><\/li>\n
  4. Retention:<\/strong> helping you analyze returning site visitors and monitor retention, lifetime value of users (LTV), and other relevant data.<\/span><\/li>\n<\/ol>\n

    Finally, Google Analytics 4 will also give you information on visitor demographics and tech-related data such as devices, browsers, and operating systems used during access.\u00a0<\/span><\/p>\n

    Exploration\u00a0<\/strong><\/h2>\n

    The Explore tab is next with advanced techniques to help you go beyond reports. It gives you access to the platform\u2019s insights into user and customer behavior.\u00a0<\/span><\/p>\n

    Google Analytics 4 uses machine learning for data analysis to give you a detailed view of your audience and metric predictions.<\/span><\/p>\n

    You can also use filters and segments to prioritize information, create and save audiences, and export data to leverage on other platforms. <\/span><\/p>\n

    Advertising<\/strong><\/h2>\n

    GA4 stands out for being highly integrated with Google Ads and brand advertising activities. The goal is to make it easier for marketing analysts to break down media ROI and make decisions more efficiently.<\/span><\/p>\n

    To that end, advertising reports are divided into three tabs:<\/span><\/p>\n