{"id":24224,"date":"2022-02-08T17:43:44","date_gmt":"2022-02-08T20:43:44","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=24224"},"modified":"2022-06-22T23:13:47","modified_gmt":"2022-06-23T02:13:47","slug":"twitter-analytics","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/twitter-analytics\/","title":{"rendered":"Twitter Analytics: here\u2019s how you can use it to analyze your data"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">More than just producing social media content and posting regularly, you need to analyze the results of your activities. That\u2019s when you gain valuable insights that help you improve strategies. You can do that for your Twitter profile by using Twitter Analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll cover everything you need to know about this tool and how it can help if you want your Twitter profile to stand out. Keep reading!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is Twitter Analytics?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Twitter Analytics is a free Twitter analysis tool. It gives a user access to the performance of their content, helping them get to know the audience that interacts with their profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Twitter Analytics gives you access to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">info on your audience;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">reach and engagement metrics of your profile;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">performance of each tweet;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad performance;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">insights on high engagement content.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">From this sneak peek, I\u2019m sure you can tell that Twitter Analytics is a relevant tool for anyone who wants to build a strong, more strategic presence on Twitter, right?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How does Twitter Analytics work?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This article will show you how to use Twitter Analytics if you use Twitter regularly for your own business or clients. Find out which metrics you can monitor and how to gain key insights. Check it out!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Available metrics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are two ways to access results on the Twitter Analytics panel. The first is an overview that shows your profile\u2019s performance. The second is for monitoring the performance of each sent tweet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the metrics you can access and analyze:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total number of tweets you sent;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total number of tweet impressions (in other words, the number of times your tweets were seen);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Profile visits;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of @ mentions;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total number of followers and followers you gained monthly.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also view featured tweets of the month, tweets with featured media, and the most relevant mention and most popular follower.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For individual tweets, you can access:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impression charts (blue bars) and tweets of the month (grey bars);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impressions, engagement, and engagement rate of every tweet;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On the right side, you can check out the monthly impression average, interaction rates, clicks, retweets, likes, and replies.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There is also a special tab for analyzing the videos you sent. You can see views, completion rate, watch time, and average watch time per day.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Analyzing Ad campaigns<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you work with ads on Twitter, this analytics tool will also give you data on the results of your campaigns and promoted tweets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can analyze your performance through the following metrics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">impressions on promoted tweets;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">results: ad-based user activity;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">result rate: number of results divided by the total number of impressions;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cost per result (CPR).<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Gaining Insights<\/span><\/h3>\n<p>Twitter Analytics data will keep you up to par on your higher-performing content and content that isn\u2019t doing that great. Accessing featured tweets available on the Twitter Analytics main page makes it easy to monitor the causes of higher engagement and tweak your activities. Find out which formats (text or video, for example) have a higher impact and take advantage of features data on your followers for more interaction.<\/p>\n<h2><span style=\"font-weight: 400;\">Create Twitter reports in 3 seconds\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, you can also access your Twitter Analytics data through complete reports on <a href=\"https:\/\/reportei.com\/en\/\">Reportei<\/a>! Reports are a hundred percent customizable, and you can adapt them to the needs of your client or decision-maker.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In every report, you\u2019ll find all the main metrics covered in this article and can add analyses (in text, image, or video format) with your notes on events and any suggestions on the next steps of your project.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another plus is that if you use other social media (like Facebook, Instagram, LinkedIn, and YouTube), you can compile all the results in one report. That makes for simple and direct communication with everyone involved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes your digital performance analysis and strategic planning much more efficient!<\/span><\/p>\n<p><a href=\"https:\/\/app.reportei.com\/login?locale=en&amp;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-25248\" src=\"https:\/\/reportei.com\/wp-content\/uploads\/2022\/02\/twitter-ads-analysis-300x112.png\" alt=\"\" width=\"643\" height=\"240\" srcset=\"https:\/\/reportei.com\/wp-content\/uploads\/2022\/02\/twitter-ads-analysis-300x112.png 300w, https:\/\/reportei.com\/wp-content\/uploads\/2022\/02\/twitter-ads-analysis.png 750w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than just producing social media content and posting regularly, you need to analyze the results of your activities. That\u2019s when you gain valuable insights that help you improve strategies. You can do that for your Twitter profile by using Twitter Analytics.<\/p>\n","protected":false},"author":8,"featured_media":24230,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1969,1117,3202],"tags":[3719,3785,3203],"class_list":["post-24224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reportei-2","category-social-media-2","category-twitter-2","tag-reportei-en","tag-social-media-en","tag-twitter"],"_links":{"self":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/24224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/comments?post=24224"}],"version-history":[{"count":0,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/24224\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media\/24230"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media?parent=24224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/categories?post=24224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/tags?post=24224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}