{"id":23121,"date":"2021-11-17T18:51:25","date_gmt":"2021-11-17T21:51:25","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=23121"},"modified":"2021-11-17T18:51:25","modified_gmt":"2021-11-17T21:51:25","slug":"how-to-create-reports-on-facebook-ads-manager","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/how-to-create-reports-on-facebook-ads-manager\/","title":{"rendered":"How to create reports on Facebook Ads Manager"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Here\u2019s how to extract information from and analyze reports on Facebook Ads Manager<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Since announcing the end of its Analytics tool, the most accessed social network worldwide has defined Facebook Ads Manager as the most practical and efficient way of monitoring campaign results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only use this platform to follow your ads\u2019 key performance metrics but also to create and schedule detailed, customized reports for your business or client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below, we\u2019ll walk you through what you need to know about Facebook Ad Manager\u2019s reporting tool. We\u2019ll cover everything from creating reports to sharing them, as well as an extra tip that will help you capture data much faster. Keep reading!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to create reports on Facebook Ads Manager<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creating reports on Facebook Ads Manager is much easier than you think! You can generate reports, customize them with crucial information, export them, share them with decision-makers and schedule emails with recurrent reports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can create reports with Facebook Ads Manager by following these simple steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log into your account on Facebook Ads Manager.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Next, you can access Reports in one of two ways. Either by selecting\u00a0<\/span><b>Measure and Report<\/b><span style=\"font-weight: 400;\">\u00a0from the main menu or from inside campaigns, groups of ads, or ads. Select the\u00a0<\/span><b>Ads Reporting<\/b><span style=\"font-weight: 400;\">\u00a0menu.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click\u00a0<\/span><b>Create\u00a0<\/b><span style=\"font-weight: 400;\">and set your preferences for a report that measures data that is key for your analysis.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You can customize all your reports on Ads Manager to assess them more thoroughly. Not only can you set the preferences of a report, but the performance metrics and filters that will be used as well.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Editing Ads Reports\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Measuring your campaigns\u2019 performance by considering specific information is much more effective and makes communication with clients more convenient.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook Ads Manager provides several options for editing reports, starting with preferences to help determine how data is organized. The customization stage includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choosing the level by campaign, group, or ad;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Selecting the period (time) of the day, week, fortnight, or month;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demographic or geographic data;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Broadcasting details like placement, device, and platform;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversions resulting from ads, like reactions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As for metrics, you can select:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Performance, such as reach, impressions, and broadcasting;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement, such as involvement with the page, reactions, mentions, and views on videos;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversions, such as site views or adding products to the cart;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Configurations, such as the objectives or budget of your campaign.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Where filters are concerned, you can use the Ads Manager\u2019s filtering features, like broadcasting, results, reach, and others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can save the report models you\u2019ve created and access them whenever you need them as templates for future reports. All you have to do to use one is make a copy.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to export and share your reports<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After customizing your report with key information concerning your campaigns or ads, you can export it as a link, .xlsx, or .csv file. Simply select the desired report and click on\u00a0<\/span><b>Export<\/b><span style=\"font-weight: 400;\">. Then, choose the best format for your analysis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can then share your report with your team or decision-maker by generating a link with the\u00a0<\/span><b>Share\u00a0<\/b><span style=\"font-weight: 400;\">button.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those who are not part of your company will not be able to edit any information. You can also establish an expiration date for the link if you prefer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, you can opt for generating recurrent reports, which will automatically be sent via e-mail. Simply select the report, activate scheduled emails, add subscribers and save your configuration options. Piece of cake, right?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to create Facebook Ads reports in a few seconds<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we mentioned above, you can use Facebook Ads Manager to create detailed, customized reports. However, as these features are part of the paid version, you won\u2019t have access to other resources at first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the platform, you can use Facebook Business and Events Manager to monitor other results. Seems like a lot of work, right? But don\u2019t worry! There are outside tools for generating detailed reports for Facebook and other social media, like <a href=\"https:\/\/reportei.com\/en\/\">Reportei<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best of all, you can capture conversion metrics in only three seconds and evaluate campaigns individually, customizing them with data that is key to your project.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That way, your team, client, or decision-maker can go over results from all the channels they invest in from one document with a layout that organizes information in a clear, objective way. You can also add analyses in text, image, and video format to complement the displayed metrics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another highlight is that you can opt for automating the generation of reports. You can also send recurrent emails and create dashboards so your client or decision-maker can go through the results of any channel as desired.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, using Reportei makes assessing the return of your Facebook Ads Manager and other social media campaigns more practical. By using it, you can focus on what really matters: your strategy.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s how to extract information from and analyze reports on Facebook Ads Manager.<\/p>\n","protected":false},"author":8,"featured_media":23122,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1141,3695,3766,1969,1117],"tags":[3691,3720,972,3718,3767,3719],"class_list":["post-23121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-facebook-3","category-facebook-ads-2","category-reportei-2","category-social-media-2","tag-ads","tag-analytics-en","tag-digital-marketing","tag-facebook-en","tag-facebook-ads-en","tag-reportei-en"],"_links":{"self":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/23121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/comments?post=23121"}],"version-history":[{"count":0,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/23121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media\/23122"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media?parent=23121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/categories?post=23121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/tags?post=23121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}