{"id":22658,"date":"2021-11-10T11:03:34","date_gmt":"2021-11-10T14:03:34","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=22658"},"modified":"2021-11-10T11:03:34","modified_gmt":"2021-11-10T14:03:34","slug":"reportei-academy","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/reportei-academy\/","title":{"rendered":"Reportei Academy: check out the courses on our platform!"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Here\u2019s what you need to know about Reportei Academy and Precifiquei, the first course available on our platform<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Beyond providing a tool for measuring the results of digital marketing strategies, we aim to help marketing agencies and freelancers develop and consistently offer their clients the best services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that in mind, we\u2019ve recently developed and launched Reportei Academy! This course platform is specifically designed for those who want to learn quickly and practically, gaining knowledge that applies to their reality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sounds like only a dream when we put it like that, doesn&#8217;t it? But in this article, we\u2019ll walk you through what you need to know about our new platform and how it works. We\u2019ll also talk about Precifiquei, the first course available at Reportei Academy. Keep reading!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Reportei Academy: Here\u2019s what our platform has to offer\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When we think of the structure of courses and certifications nowadays, what comes to mind are pricey, time-consuming, complex learning journeys. They are usually filled with theoretical classes, and at the end, the knowledge gained throughout the course is not that easy to apply.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, the first piece of good news to share about our Reportei Academy platform is that it\u2019s nothing like that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our courses are tailored to the needs of our clients, aligning three essential pillars. These are: to provide a brief and objective theoretical base, a practical tool, and all the information needed for adapting that knowledge to different realities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to speeding up the learning curve, our goal is to offer high-quality content, of course.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We don\u2019t expect our students to magically reach their goals. Instead, we provide the necessary tools, support, and insight to help them work more strategically, creating actions that yield positive results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below, we\u2019ll get into the behind-the-scenes of Reportei Academy\u2019s development and talk about how the platform works. You can also check out the details in this launch by Renan Caixeiro (CMO), Rodrigo Nunes (CTO), and Rodrigo Barbosa (the Education and Operation Manager of Reportei): \u00a0<\/span><\/p>\n<p><iframe title=\"Lan\u00e7amento da Reportei Academy e do Precifiquei\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-8iTX2RL1iM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><b>How it all started<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the kick-offs that made Reportei Academy a reality was our <a href=\"https:\/\/reportei.com\/calcular\/\">Freela Calculator<\/a>. It\u2019s a tool has helped freelancers and marketing agencies price their services during the last five years. It has been used to calculate more than 150 thousand estimates up to date.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But monitoring it over time, we realized that although we had successfully delivered a useful market-appropriate tool, there were still many questions about the practical side of applying the estimates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, the demand wasn\u2019t only for a product to help with pricing in practical terms. There was also a need for content on selling services, projecting gains, and increasing profit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This was the starting point from where we added our knowledge and market experience to the Calculator, which resulted in Precifiquei, our first course. Along with that, we built a platform to encourage autonomy and differentiation for marketing agencies and freelancers who want to stand out in the market.\u00a0\u00a0<\/span><\/p>\n<h3><b>How does Reportei Academy work?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With that in mind, Reportei Academy\u2019s purpose is to provide independent, 100% free courses so you can learn at your own pace and according to your needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We select content taken from real-life experiences of those who make a living of Digital Marketing and feel the need to go beyond the basics. We\u2019re not here to give out magical formulas. Our approach is to get straight to the point and make it so the knowledge we share can be put into practice by the time you get to the end of the course.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to providing theoretical classes, our methodology also focuses on hands-on experience. That gives you the needed practice to develop your skills and keep up with the digital market that is constantly changing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our first course for pricing services fairly and properly is available on the platform now. But new certifications will soon be added, including free courses to help you manage, plan, and execute the activities of your marketing agency (or \u2018yougency\u2019).<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Precfiquei: a methodology for pricing services<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Precifiquei is a methodology consisting of a technical course and an exclusive, practical tool for digital marketing professionals to find the best cost estimates for their services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a course composed of 8 modules. Each one has rich content based on data we took from the market, and the real-life experience of our founders Renan Caixeiro, who has been running his own marketing agency for the past 11 years, and Rodrigo Nunes, who has five years of experience as a freelancer under his belt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our calculating tool\u2019s algorithm is based on the basic costs of marketing services and price benchmarking. It was finetuned with data from more than 150 thousand estimates reached using Reportei\u2019s Freela Calculator.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the end of the course (where there are two activities), students will be able to increase their income through adequate pricing that is fair to clients and in line with the local reality.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What will Precifiquei teach me?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In 3 and a half hours of training, including video classes and practical tasks, you will gain knowledge on the following topics:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the three pricing axes (service, client, and price) and how they interact to boost your returns;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the three price formats, pros and cons of each, and how to apply them day to day;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the biggest pricing mistakes and how to avoid making them;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">how to manage and organize the costs of your marketing agency;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">projecting income to reach your financial goals;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">and how to optimize internal operating to increase the profit margin of your projects.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Supporting material such as templates, spreadsheets, and PDFs come along with the course. That way you\u2019ll be prepared to apply what you learned throughout the course more easily.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you liked learning about Reportei Academy and Precifiquei, there\u2019s no time to lose! <a href=\"https:\/\/reportei.com\/academy\/precifiquei\/\">Check out the prices and payment terms of our course now!<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s what you need to know about Reportei Academy and Precifiquei, the first course available on our platform.<\/p>\n","protected":false},"author":8,"featured_media":22661,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1969,1608,970],"tags":[3759,3719,3760],"class_list":["post-22658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reportei-2","category-social-media-en","category-tools","tag-precifiquei","tag-reportei-en","tag-reportei-academy-en"],"_links":{"self":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/22658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/comments?post=22658"}],"version-history":[{"count":0,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/posts\/22658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media\/22661"}],"wp:attachment":[{"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/media?parent=22658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/categories?post=22658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reportei.com\/en\/wp-json\/wp\/v2\/tags?post=22658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}