{"id":22194,"date":"2021-08-25T11:30:27","date_gmt":"2021-08-25T14:30:27","guid":{"rendered":"https:\/\/servidor.reportei.com\/?p=22194"},"modified":"2021-08-25T11:30:27","modified_gmt":"2021-08-25T14:30:27","slug":"social-listening","status":"publish","type":"post","link":"https:\/\/reportei.com\/en\/social-listening\/","title":{"rendered":"Social Listening: what it is, how to do it, and why it\u2019s relevant"},"content":{"rendered":"

Find out how you can use Social Listening to boost your marketing strategies and sales<\/span><\/h2>\n

Understanding what clients want and the best way of communicating with them is the dream of every brand, isn’t it? Many people might think it\u2019s impossible to meet those expectations, but Social Listening is here to prove otherwise.\u00a0<\/span><\/p>\n

If you aren\u2019t familiar with this strategy or are wondering about how to adapt it to your business, this article has everything you need to know. We’ll talk about the benefits, how-to, and tools that can help you with Social Listening. Keep reading to find out!<\/span><\/p>\n

What is Social Listening?<\/span><\/h2>\n

Social Listening is a process through which you follow what people have to say about your brand, product, or sector on social media. It gives you insights so you can improve on relationship with your target group.\u00a0<\/span><\/p>\n

This strategy goes beyond keeping an eye on notifications that show up in your profile or answering comments or DMs from followers.\u00a0<\/span><\/p>\n

Among other things, It pushes you to pay attention to positive and negative feedback, conversations in forums, and important keywords for your business.<\/span><\/p>\n

Seems like a lot of work, doesn\u2019t it? It\u2019s worth mentioning that that\u2019s not all. Besides listening, Social Listening is also about implementing change or improvements based on that feedback from target groups.\u00a0<\/span><\/p>\n

Which means it\u2019s a process of analysis and defining strategies. It gives you a\u00a0<\/span>360\u00ba<\/b>\u00a0view of what is being said on the internet and how you can use it in your favor to develop your brand or product.\u00a0<\/span><\/p>\n

But what makes Social Listening different from social media monitoring? Below, we\u2019ll explain the main differences and advantages it provides for businesses!<\/span><\/p>\n

Social Listening vs. Social Media Monitoring<\/span><\/h2>\n

Social Listening proposes listening to and answering what the public has to say on the internet. Because of that, many people confuse Social Listening with Social Media monitoring.<\/span><\/p>\n

After all, if you view notifications and answer DMs or comments, even the negative ones, that means you\u2019re listening and being attentive to your followers, right? The answer is that you are listening and giving support, but not fully.<\/span><\/p>\n

Social media monitoring is only a part, however important, of Social Listening. It\u2019s responsible for collecting data, info and offering an immediate solution to people who interact with the brand.<\/span><\/p>\n

However, Social Listening goes far beyond that. It contemplates the whole, reflects on the feedback of target groups (whether directly related to the business and product or not), and learns about behavior.\u00a0<\/span><\/p>\n

That way, you can adapt to trends in your sector, build more lasting relationships with clients and give them the experiences that they truly want.<\/span><\/p>\n

Advantages of Social Listening for businesses\u00a0<\/span><\/h2>\n

As far as the advantages that Social Listening can bring, there are a series of strategies that you can adapt to fit your business.\u00a0<\/span><\/p>\n

When you don\u2019t only follow \u2018murmurs’ but also analyze the context and the opportunities it provides, you get to:\u00a0<\/span><\/p>\n